This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list. Also, they welcome audio comments from David Fleet and Bernard Goldbach.

00:36 David introduces the show. 01:06 David and Terry welcome a comment from Dave Fleet.

01:10 Dave Fleet gives his comments on the Veritas survey.

02:38 David and Terry address Dave Fleet's comments and the Veritas survey results.

03:48 Dave and Terry welcome a comment from Bernie Goldbach.

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum.

04:58 David and Terry thank Bernie for his comment.

06:28 David introduces today main topic: Social Media & PR Wish list

27:43 Inside PRoper English: The redundant phrase - "The reason is, because..."

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry talk about podcasting and it's role within public relations.

Show Notes

00:30 Terry introduces the show.

01:30 Terry talks about Podcast Expo.

07:55 Terry introduces the main topic of discussion for the week: podcasting and public relations.

29:30 Inside PRoper English: what

30:30 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week is the vacation edition. With both of them on vacation, Terry and David recorded this edition early. This week, they discuss how they got into the PR business.

00:30 David introduces the show.

01:30 Terry and David are on vacation - this is the vacation edition.

02:15 Terry says that he and David will discuss how they made their careers in PR. Neither intended to work in PR until they were actually working in it.

26:00 Inside PRoper English: check back next week!

26:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Show Notes

00:29 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:15 Terry wants to point listeners to an interview he did with Paull Young for the Forward Podcast.

03:12 Terry talks about his venture into the world of audio book podcasting with his novel The Best Laid Plans, this week with an offer to have his book listed on Podiobooks.

04:10 David talks about a possible new feature on Inside PR: phonecasting, which allows listeners to download podcasts to their cell phones.

05:15 David talks about a podcast interview he did with Eric Bergman about the MRP system he helped pioneer.

6:55 Terry kicks off this week's batch of comments with an email from Michael Keliher. He talks about a promotional giveaway that listeners can enter here.

09:12 David introduces an audio comment from Andrew Findlater of National PR, who is in search of a social media savvy PR professional. Terry points out that his firm is also on the hunt for such PR pros.

14:10 Terry introduces an audio comment from Paull Young on Canada's social media scene.

15:20 David introduces an audio comment from Colin Douma. Colin wonders what the future of PR, marketing, and social media are going to look like.

21:30 Terry and David use Colin's question as this week's main topic for discussion. Terry has a sense that there will be some change in communications as everyone tries to put a stake in social media. David thinks that the focus needs to be on the conversation and on the fact that we need not go through the media anymore. David asks the question: will marketing and PR change because of social media?

29:05 Terry adds that PR isn't about selling, and that's why he thinks we're best suited to own social media.

31:58 Terry introduces Chris Clarke's commentary this week.

35:28 Inside PRoper English: avoiding unnecessary "filler" words, phrases and cliches like "essentially," "basically," "at the end of the day," and Terry's favourite, "in terms of."

37:50 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry and David hold their first of many discussions on the myths of public relations. This week, they talk about the myth of the "PR agency sweatshop". Also, they play this week's contribution from Chris Clarke and Terry does his segment of Inside PRoper English.

Show Notes

00:33 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:43 Terry reminds listeners that he recently posted a special edition of Inside PR with Esther Buchsbaum, co-founder of Communications Meca and the first ever Canadian chair of the Counselors Academy spring conference. Interested listeners can find the episode here on the Inside PR blog page.

02:20 Terry talks about a comment from Jamey Sheils on Inside PR #21.

03:30 David talks about a comment from Owen Lystrup.

06:21 David introduces a chat about the myths of the public relations. This week's topic is the myth surrounding the "PR agency sweatshop."

07:41 Terry makes it clear that there are fewer agency "sweatshops" than most believe.

10:28 David believes the "PR sweatshop" depends on the person's perspective. He talks about his time years ago working long hours, but from his perspective, not in a sweatshop.

13:00 Terry doesn't see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it would be in the firm's and the employee's longer term interest to hire a second consultant and split the 10 hours/day in two.

14:40 David thinks everyone should do their homework and know what they're getting into before they join an agency.

18:33 David says that the long hours he worked early in his career has led to him being more efficient.

19:20 Terry mentions that there are far fewer "PR sweatshops" than most would think, but David says that there are a few "sweatshops" where it's an owner and a group of interns. Terry agrees but doesn't think that's the way to build an agency, but these agencies do exist.

21:55 Terry mentions that he's had a mere two all-nighters in his 18 years as a consultant.

22:20 David welcomes any stories relating to "PR sweatshops".

23:11 Terry introduces and plays Chris Clarke's segment for the week.

26:09 Inside PRoper English for the week: the proper use of the word "none"

27:39 David closes the show and invites listener comments; through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site.

Our theme music is Streetwalker by CJacks from the Podsafe Music Network. Roger Dey is our announcer.

00:31 Terry opens the show.

01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.

03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.

04:26 Dave, Martin and Terry all sound off on the role of authenticity when a PR agency takes on the task of transcribing blogs for their clients.

10:44 Terry introduces this week's topic: IPR's summer hiatus and the future of the show.

23:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

00:27 Terry opens the show.

01:21  Martin tells us about his travels to the Counselors Academy conference and the CPRS annual conference in Vancouver.

07:36  Martin introduces this week's topic: What are some of the questions a client can ask a PR agency in order to gauge whether or not they have a strong handle on social media practices?

08:08  The first question is: How active is the agency and its employees in the social media world?  For example, are they using Twitter?  Do they blog?

11:39  Terry asks the next question: What social media projects or case studies has the agency already accomplished?

14:25  Martin asks the third question: According to the agency, what are the governing principles of social media?

19:25  The fourth question is: How do you monitor social media and what kind of response do you get back?  Do you use Google Alerts or Technorati?

23:45:  Finally, how does your company fit with the agency?  Does the relationship feel right?

26:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis and David Jones discuss how public relations changes during the summer season and welcome a listener comment.  Martin Waxman reports from Vancouver.

00:26 Terry opens the show.

02:25 Dave mentions the now famous Billy Bob Thornton interview with Jian Ghomeshi.

03:11 Terry welcomes a comment from Felipe Mangabeira of FirstCom Communications in Sao Paulo, Brazil.

04:30 Terry opens a discussion about how public/media relations changes during the summer season.

13:00 Terry introduces Martin, reporting from the CPRS conference in Vancouver.

15:11  After a brief run-down of some of the events at the conference, Martin introduces the interview segments with Julie Szabo and Darren Barefoot of Capulet Communications, Terry Flynn of McMaster University and Paul Mylrea of the Global Alliance for Public Relations and Communications Management.

28:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis and David Jones discuss client/vendor relationships and Martin Waxman reports from sunny California.

00:26 Dave opens the show.

05:08 Dave starts a discussion stemming from a YouTube video he saw about client/vendor relationships posted on Dave Fleet's blog.

26:50 Terry introduces Martin's segment, recorded in Palm Springs, California at the Counselors Academy Conference.

27:22 Martin gives us some highlights of the conference and tells us he will be interviewing the following people:  Pat McNamara of Apex Public Relations, Deborah Weinstein of Strategic Objectives, Joseph Thornley of Thornley Fallis Communications, Elise Mitchell of Mitchell Communications Group, Gini Dietrich of Arment Dietrich, Scott Farrell of Golin Harris and Jason Baer of Convince and Convert.

40:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis and Martin Waxman discuss the importance of maintaining professionalism in the realm of social media and welcome listener comments.

00:27 Terry opens the show.

01:50 Terry welcomes a comment from David Mullen.

04:20 Terry welcomes a comment from Joe Troxler.

05:10 Martin mentions that he and Terry just came from Third Tuesday Toronto, where the folks from MGI Media were speaking.

05:35 Martin and Terry have a discussion about video and podcasting production, as well as professionalism in the social media world.

25:04 Terry shifts the topic to a discussion of audio versus video podcasts.

28:17 Martin announces that as of Tuesday, May 26 he will be the incoming President of  CPRS Toronto.

29:15 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis and Martin Waxman discuss the recent controversy surrounding former Prime Minister Brian Mulroney and the necessity of maintaining a true representation of public relations.

00:27 Terry opens the show.

08:10 Terry mentions that Joe Thornley has started a Third Tuesday Social Media Book Club using the application Shelfari.

08:55 Martin announces that he will be speaking on a panel with Joe Thornley, Daniel Tish and Kerry Harris at the CPRS National Conference at the beginning of June in Vancouver.

09:29 Terry welcomes a comment from Michael Miller.

12:40 Terry opens a discussion about the hearings going on in Ottawa regarding former Prime Minister Brian Mulroney's business relationship with Karlheinz Schreiber.

21:50 Martin introduces another discussion point which arose from a post he read by David Mullen, entitled "The Worst Thing About PR."

29:49 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis and Martin Waxman discuss the public perception of PR and the need for a Canadian PR publication.

00:28 Terry opens the show.

02:42 Terry mentions that For Immediate Release featured the results of their listener survey and Inside PR tied for the #1 spot on the Top 5 list of other PR podcasts that FIR listeners tune into.

04:53 Both Terry and Martin agree that it's great to see two other Canadian podcasts on the Top 5 list: Six Pixels of Seperation and Trafcom News Podcast.

06:15 Martin tells us that Grizzly's Growls has invited the hosts of Inside PR and For Immediate Release to appear on his podcast.

08:00 Martin starts a discussion about Maverick PR's Internship Idol competition.

18:17 Terry opens a discussion about PR Week after seeing a news item about it on Joe Thornley's blog.

28:07 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR we listen to a live recording of the CPRS Toronto Web 2.0 PR panel with Martin Waxman moderating.

00:44 Martin opens the show.

01:05 Welcoming comments from Lawrence Stevenson, president of CPRS Toronto.

01:24 Lawrence introduces the evening's co-chair, Alison Reed.

01:40 Alison introduces the moderator for the evening, Martin Waxman.

04:09 Martin introduces the discussion panelists: Kate Trgovac, Ed Lee, Keith McArthur, David Jones and Lisa Leung.

07:22 The discussion begins with the first question for the panel coming from Martin: What would your definition of social media be?

17:55 Martin asks the panel if they think social media could replace television or water cooler chats as the first place people gather socially.

27:09 Martin welcomes a question from Lawrence Stevenson off the live Twitter feed.

34:59 Martin asks a question from the live Twitter feed: What do you think the first social media tool is?

38:37 Final question from the Twitter feed: How do you measure the success of a social media campaign?

43:50 Show closes.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR David Jones and Martin Waxman share "war stories" from the world of public relations.

00:26 Martin opens the show.

01:30 Dave introduces this week's topic: "war stories" from Martin and Dave's collective past in the PR world.

01:58 Martin kicks off the show with the first story.

8:10 Dave shares a story about Molson's fund raising concert for SARS- Molson Canadian Rocks Toronto or SARS Stock, as it was more commonly referred to.

15:51 Martin tells a story about an experience he had working with Yuk Yuk's.

20:49 Dave tells the final story of the show from his time with the Royal Canadian Golf Association.

32:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the role of customer service in public relations.

00:26 Terry opens the show.

01:19 Terry welcomes a question from Daniel D.

09:15 Martin tells us the short version of how Palette PR got its name.

12:36 Dave introduces another question from Ian Ross, former president of the CPRS Toronto Chapter.

14:18 Terry, Dave and Martin have an in-depth discussion about the role customer service plays on the agency side of public relations.

25:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the topics that are brought up.

00:26 Dave opens the show.

01:23 Martin tells us this week's show will be a "comment round-up"  and welcomes the first comment from Julie Rusciolelli.

03:44 Terry mentions what a wonderful time he had at the CPRS Pinnacle Awards Dinner (Hamilton Branch) and gives a shout-out to all the new Inside PR subscribers he met there.

05:09 Martin mentions that the CPRS Toronto Ace Awards are coming up on April 21st.

06:54 Dave introduces an audio comment from Deborah Zanke in response to a question asked by Crystal Klippenstein regarding the role of PR in the non-profit sector.

12:22 Terry comments on the importance of balancing promotion and protection when working with non-profit organizations.

13:30 Dave mentions that the Canadian founder of War Child is tweeting from a war zone in Africa and that it's an excellent example of how non-profit organizations are embracing social media.

16:42 Terry introduces another audio comment from Barbara Nixon.

21:09 Dave, Terry and Martin discuss whether or not portfolios are important when applying for a job in public relations.

27:01 Dave, Terry and Martin all agree that having a blog can be a major asset when applying for jobs in the PR world.

29:25 Terry closes the show.

Production Note: This week's rejoinder is courtesy of Grizzly's Growls Podcast.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss all things Twitter.

00:27 Terry opens the show.

01:22 Terry announces that he spoke at the Canadian Public Relations Society (Hamilton Branch) Pinnacle Awards dinner last night.

02:12 Terry mentions the immense amount of major media coverage Twitter has received in the past month.

03:22 Terry introduces the show topic for this week: the "usability" or pros and cons of Twitter on the agency and client side of public relations.

04:07 Dave and Marin have an in-depth discussion about how they use Twitter and what they like, or don't like, about the tool.

18:02 Dave discusses the etiquette of following and being followed on Twitter.

20:55 Martin suggests that a tipping point with Twitter usage may be when a user goes from using the Twitter.com interface to using an application like Tweetdeck or Twirl.

24:49 Terry shifts the conversation to a discussion of how some organizations are using Twitter, with examples of how Twitter can work for the clients of PR agencies.

32:49 Dave talks about how successful Twitter can be at building professional relationships, citing his relationship to Antonia Zerbisias as an example.

34:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR David Jones and Martin Waxman discuss awards season in the PR world and welcome comments from listeners.

00:28 Dave opens the show.

01:03 Martin welcomes a comment from Crystal Klippenstein, regarding the role of PR practioners in the non-profit sector.

03:15 Dave welcomes a comment from Karen Ashley, regarding the old Inside PR segment, Inside PRoper English.

06:07 Dave introduces this week's topic: awards season in the world of PR, specifically the IABC awards and the CPRS awards.

10:14 Dave and Martin discuss the common weak points they have encountered within award submission packages.

13:17 Dave and Martin both agree the more specific your objectives are, the more likely your award submission is likely to stand out.

16:40 Dave opens a discussion about the reasons PR agencies enter their work for awards.

20:43 Dave thinks that creating a nicer looking award and a more exciting award ceremony are key to chalking up more interest in submitting for consideration.

23:51 Dave sums up the top three reasons most PR agencies enter themselves for award consideration.

26:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman look back over the past three years of Inside PR, discuss the future of social media and welcome three listener comments.

00:28 Dave opens the show.

01:20 Terry introduces the Inside PR anniversary show clips from Episodes 1, 52 and 104.

03:53 Episode #1 clip starts.

05:46 Episode #52 clip starts.

08:20 Episode #104 clip starts.

11:11 Terry, Dave and Martin discuss the show clips and how the show has evolved in the past three years.

13:17 Terry reflects on the change in the concept of transparency and authenticity in the world of PR over the past few years.

18:18 Dave opens the question of whether or not first-mover advantage is one of the most important factors in social media.

19:07 Dave makes note of the fact that most Inside PR subscribers also listen to other PR podcasts, such as For Immediate Release and Six Pixels of Seperation.

22:18 Terry notes that while podcasts have not grown in popularity as quickly as he thought they might, many mainstream media outlets, such as the CBC and NPR, provide content in podcast form.

24:25 Dave mentions the difficulty that amatuer podcasters have in competing with mainstream podcasts hosted by people like Bill Maher and Adam Carolla.

26:42 Terry introduces a comment from Sallie Goetsch, founder of The Podcast Asylum.

27:21 Terry introduces a question from Kalene Morgan, a PR professor at Humber College.

31:55 Terry welcomes the final comment from Alison Farbar, who was introduced to Inside PR by Shel Holtz.

34:00 Terry asks Dave and Martin for their thoughts on how an individual can make the transition from the client side of PR to the agency side.

39:01 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis and Martin Waxman discuss managing a PR agency through the current economic recession.

00:28 Terry opens the show.

00:57 Housekeeping note: Terry explains why Inside PR #154 has not yet appeared on iTunes.

03:38 Martin introduces the show topic for this week: managing an agency through the recession.

03:54 Martin mentions that the show topic was partly inspired by Todd Defren's recent blog post.

05:11 Martin mentions the Counselor's Academy, an offshoot of The Public Relations Society of America, which is an organization geared toward PR agencies.

06:38 Terry begins a review of the ways in which agencies bill their clients and how that may change during a recession.

13:29 Terry introduces a discussion on the challenging concept of value billing.

20:08 Terry shares some techniques on cash-flow managment for PR agencies.

28:40 Terry opens a discussion about the most valuable resource any PR agency has: it's people.

32:26 Terry gives Dave Fleet a shout-out for all his hard work at Thornley Fallis.

34:18 Terry announces that next week's episode of Inside PR marks the show's 3rd anniversary!

35:11 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth conversation about PR accreditation.

00:25 Dave opens the show.

00:54 Dave introduces this week's topic: Accreditation in the world of PR and the two major organizations that grant it.

01:44 Martin gives a quick 101 on the Canadian Public Relations Society APR designation, which he describes as similar, but not quite identical to the accreditation of the Public Relations Society of America.

06:05 Terry opens a discussion about the value of PR accreditation.

17:01 Terry discusses his interest in Edward Bernays and how he first learned about him while listening to the CBC's radio show The Age of Persuasion, hosted by Terry O'Reilly.

18:24 Martin talks about James Grunig, a communications theorist, who has developed 4 major models of public relations.

19:40 Terry discusses the application requirements for the IABC's ABC accreditation and compares it to the requirements of the CPRS program to pursue an APR.

21:30 Martin mentions that he and his fellow accreditation committee co-chair at the CPRS, Vince Power, act as facilitators of study groups for those who are pursuing their APR.

25:57 Terry thanks Shel Holtz for suggesting that a discussion of the APR should include comments about the IABC's ABC accreditation.

26:29 Housekeeping note: Terry thanks Janna Guberman for loyally producing Inside PR these past few months and notes that the producer's torch has been passed on to Sarah Laister.

27:14 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26  Terry opens the show.

01:05  Terry tells us that this week's show will be devoted to a "comment round-up," which will be followed by a specific topic near the end of the show.

01:46  Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27  Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05  In response to Jeremy's question, Terry and Martin discuss the do's and don't's of being an intern in the PR world.

11:35  Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03  Terry introduces another comment that was left on the blog by Mike Keliher.

20:12  Martin wraps up the comment portion of the episode with two final comments from last week's live episode, recorded at Podcamp Toronto.

20:29  Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57  Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15  Martin welcomes the final comment of the show from Sarah Bannoff.

23:09  Martin introduces a discussion about the new Skittles website.

25:18  Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27  Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40  Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04  Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman are podcasting live from Podcamp Toronto at Ryerson University and host the show as a Q & A session with their live audience.

0:29 Terry opens the show.

0:49 Terry reminds us that Inside PR is being recorded live at Podcamp Toronto which is held at Ryerson University.

o:57 Terry tells us the show topic will be determined by audience questions this week, with some focus on the role of social media within public relations.

1:42 Maureen McBride asks Terry, Dave and Martin for their opinion regarding the balance between traditional media and social media and how that balance is changing within the public relations field.

10:04 Dave asks the audience, specifically those who work in PR, what their biggest fear is when it comes to working within the social media space.

10:20 An audience member asks whether or not PR agencies understand the time sensitivity involved in engaging with social media, as opposed to the time allowances of working with traditional media.

15:16 Diana Spremo, an independent PR practitioner, asks Terry, Dave and Martin to define the social media press release.

16:18 Dave tells the audience that that Boris Spremo, Diana's father, is a legendary photojournalist, who has worked for such publications as the Toronto Star.

19:48 Audience member Danny Brown asks if it might be time for PR to have a regulatory body.

25:05 Heather Robinson asks Terry, Dave and Martin as PR practitioners how they convince their clients to give social media a try.

31:53 Michelle Sullivan asks everyone what they think the future of traditional media might hold.

33:52 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, Eden Spodek and Roger Christie.

00:26 Dave opens the show.

01:41 Dave reminds us that next week, Inside PR will be doing a live recording at Podcamp Toronto at Ryerson University.

03:21 Dave gives a shout-out and congratulations to Ed Lee who has taken over for Keith McArthur at com.motion.

03:58 Martin mentions that he was has started a Wiki called "Twittionary", an evolving dictionary on all things twitter, which was based on a post by Shannon Yelland.

04:33 Terry reads a comment form Al Croft.

06:09 Martin introduces an audio comment from Eden Spodek of Bargainista and Community Divas.

06:22 Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.

06:55 Martin give his perspective on how he defines an influencer.

07:52 Dave discusses how he defines an influencer.

14:08 Terry introduces a comment from Roger Christie on Online Reputation Management stemming from an online study by Weber Shandwick.

18:30 Terry mentions the Roger has also written a blog post on this topic.

19:04 Dave introduces the show topic: The Notion of PR People Becoming the Story.

23:35 Dave brings up the topic of how this relates to the online world - he refers to a "fight" that occurred on Twitter recently.

25:32 Martin mentions that Ian Capstick has a post encapsulating where things are in terms of this "fight".

25:40 Martin mentions the ongoing battle between Scott Monty and Jalopnik.

36:21 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis discusses the main differences between agency work and corporate/in-house work within a PR department and welcomes comments from Julia Bae, Shel Holtz and Jermaine Stennett.

00:27 Terry opens the show.

01:36 Housekeeping: Terry reminds us about Third Tuesday Toronto on February 17, with Carol Leaman, the CEO of AideRSS hosting.

02:42 Terry reads a comment from Julia Bae, a PR student at Ryerson University.

06:14 Terry mentions that working with the Canadian Council Of Public Relations Firms, they've been getting together with Terry Flynn at DeGroote School of Business at McMaster and developing a few professional development modules for PR.

07:27 Terry introduces a comment from Shel Holtz about including IABC's ABC accreditation in the discussion of APR ref: Annette Martell.

08:54 Terry introduces a comment from Jermaine Stennett which provides the topic for today's show: What is the main difference between agency work and corporate/in- house work within a PR department.

11:18 Terry discusses the agency side.

15:10 Terry talks about the client/corporate side.

20:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren's post "Don't Fire Your Agency for Performance (Before Reading This)" and welcome a comment from Sheldon Levine.

00:28 Dave opens the show.

01:09 Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is Carol Leaman, the CEO of AideRSS, the company behind PostRank.

02:18 Dave mentions that Leona Hobbs, who formally worked at Tucows, has accepted a position at Social Media Group as Director of Communications.

03:15 Terry introduces a comment from Sheldon Levine, a student at Seneca College, on IPR #147.

05:05 Terry notes that they will be doing a live recording of Inside PR at Podcamp Toronto which is taking place Feb 21st and 22nd at Ryerson University.

07:58 Martin mentions that he is the APR co-chair for Toronto.

09:05 Martin introduces the topic of discussion: Todd Defren's post "Don't Fire Your Agency for Performance (Before Reading This)". 

20:22 Dave mentions some ways to make sure the agency/team is performing up to expectations.

23:00 Terry mentions the importance of checking in with your clients.

28:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis and Martin Waxman discuss the social media efforts of the Globe and Mail in light of the unveiling of the federal budget and welcome comments from Jody Koehler and Erick Bauer.

00:26 Terry opens the show

01:24 Terry notes that Guy Skipworth has started a blog called "The Big Canadian Picture".

01:40 Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a blog called "A Call for Class"  which deals with etiquette in communications and in your everyday business life.

02:33 Martin explains that Louise is certified by Protocol school of Washington.

04:49 Terry mentions that Podcamp Toronto is coming up on Feb 21st and 22nd at Ryerson University and that Inside PR will be doing another live recording there.

05:57 Terry mentions that Donna Papacosta of Trafcom news podcast left a comment.

06:41 Terry reads a comment left by Jody Koehler in Holland.

07:43 Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you're approaching.

08:56 Martin says, as Joe Thornley mentioned at Talk is Cheap, one thing to do is engage them in the social media space, for example, commenting on their blog.

10:04 Terry discusses engaging in the social media space, but also the importance of meeting them face to face.

12:37 Terry introduces the major topic for the show: The social media efforts of the Globe and Mail in light of the unveiling of the federal budget.

24:28 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR David Jones, and Martin Waxman present an interview done by Guy Skipworth. He talks with Kim Geiger, an intern at Scotiabank. They also welcome comments from Terry Flynn and Keith McArthur.

Show Notes:

00:26 Martin opens the show

01:00 Dave mentions some comments they have received. The first from Terry Flynn, on Inside PR #145's mention of Paul Bates.

03:34 Dace introduces a comment from Keith McArthur.

04:08 Dave and Martin discuss Keith's comment.

08:19 Martin introduces Guy Skipworth's interview with Kim Geiger.

09:02 Guy Skipworth interview's Kim Geiger.

20:24 Martin discusses the interview and mentions what he looks for in an intern.

28:29 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the next steps for journalists who have been laid off and how these layoffs will affect the PR profession and welcome a comment from Steve Mullen.

Show Notes:

00:27 Terry opens the show.

00:54 Terry and Dave introduce a comment from Steve Mullen of EndGame PR in Richmond, Virginia.

01:29 Steve Mullen comments on the proper length for podcasts.

02:42 Terry discusses his thoughts on the length of podcasts.

03:51 Martin discusses length of podcasts.

04:31 Dave talks to length of podcasts.

10:07 Terry introduces the discussion topic for the show: How will the layoff of journalists affect those in the PR profession and the journalists themselves.

11:52 Martin discusses the question of where journalists will go.

14:20 Terry talks about journalists crossing over to PR.

15:20 Dave discusses journalists crossing over to PR.

18:23 Terry discusses what life will be like for the journalists who are left at their companies.

22:16 Dave discusses how this changes everything in the PR world.

22:05 Martin discusses how this changes things in the PR profession in terms of things moving online.

29:56 Terry closes the show.

30:10 Terry mentions that next wee there may be an interview with Guy Skipworth.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the notion of messages and messaging.

Show Notes:

00:27 Dave opens the show.

00:52 Dave congratulates Terry of the "Podcasting is Dead" show with Joe Jaffe.

02:18 Dave mentions Julie's farewell post.

02:44 Dave introduces the main topic of discusses: The notion of messages and messaging, based on what Phil Gomes of Edelman wrote on his blog.

15:12 Terry discusses the positive role of social media in messages in PR.

17:01 Dave brings up the top of the ability to an effective communicator or spokesperson.

21:29 Dave mentions Paul Bates, and an example of an ideal spokesperson.

27:25 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

Show Notes:

00:27 Terry opens the show.

00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143.

04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how social media has changed the media landscape and ask if PR professionals can step up, understand this new environment  and honour the new strictures of social media while still serving the needs of their clients.

Show Notes:

00:26 Terry opens the show.

01:14 Terry discusses an email exchange that led to today's topic: An exchange occurred recently between Ira Basen of CBC radio and Joe Thornley. This stemmed from a speech that Ira made at a Canadian Institute conference on Social Media, which Joe twittered. Joe presented this exchange on his blog. He also provides Ira's speech on his blog.

02:59 Terry introduces today's topic(s): How social media has changed the media landscape and Can PR professionals step up, understand this new environment and honour the new strictures of social media and still serve the needs of their clients?

04:41 Martin discusses the changing media landscape.

07:20 Terry discusses social media's effect on the media landscape.

10:09 Dave discusses Ira's speech and the notion of the editorial gatekeeper.

19:11 Terry discusses the idea of the gatekeeper.

20:20 Terry reads from Ira's speech. ref: Jay Rosen.

23:42 Dave discusses Ira and his opinion of Pr practitioners.

27:30 Terry discusses Whirlpool's American Family podcasts and social media.

30:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss how, in these turbulent times, an agency communicates with their employees on the inside.

Show Notes:

00:25 Dave opens the show.

01:00 Dave introduces the discussion issue for the show: Internal Communications.

01:19 Martin discusses how he came up with the show topic.

03:02 Martin introduces the show topic: In these turbulent times, how does an agency communicate with their employees on the inside?

03:37 Julie talks about 3 principles of internal communications 1) If implementing internal communications, it has to be with someone of authority, someone senior. 2)It has to be often 3) There has to be an action plan.

05:24 Dave discusses the importance of consistency.

13:47 Julie discusses not having closed-door meetings.

17:30 Martin talks about how he believes the recession will affect Generation Y.

18:12 Dave discusses Gen Y and the recession.

18:35 Julie gives her opinion on Gen Y and the effects of the recession.

21:25 Martin talks about how companies are using social media tools for internal communications.

24:54 Dave discusses Web 2.0 and internal communications and mentions two resources 1) Niall Cook, who has written a book about using Web 2.0 tactics within the enterprise. He also gave a talk about the topic at Third Tuesday Toronto in October.  and 2) Amanda Brewer, Director of Change & Internal Communications at Hill & Knowlton, who has started blogging.

26:37 Dave mentions Shel Holtz and how he has written a lot about Web 2.0 and internal communications.

27:21 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis and Martin Waxman discuss Volunteering and the role it plays in our personal and professional development,  and welcome a comment from Chamika Ailapperuma.

Show Notes:

00:26 Terry opens the show.

01:38 Martin lets us know that he will be speaking at a federated media conference on internal communications in Ottawa.

05:15 Terry introduces a comment from Chamika Ailapperuma which provides the show topic.

07:29 Terry introduces the show topic: Volunteering and the role it plays in our personal and professional development.

08:22 Martin discusses his thoughts on volunteering and the volunteering activities he participates in.

12:30 Terry talks about his thoughts on the importance of volunteering and the volunteer work he does.

14:29 Terry mentions that Joe Thornley has just been elected president of the Canadian Council of Public Relations Firms.

16:17 Terry talks about his biggest extra-curricular activity: Breakfast for Learning

19:58 Martin gives a word of advice to people who are new and wanting to volunteer.

21:02 Terry gives some tips to those early in their career looking to gain volunteer experience.

23:44 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur

Show Notes:

00:27 Dave opens the show.

01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be fount on the IABC Toronto website.

03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas.

03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares.

08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future.

08:48 Terry breaks the discussion down into 4 categories.
1. Media Relations
2. Social Media
3. Events, Stunts and Guerrilla PR
4. Stakeholder/ Interest Group Relations or Alliance Building

09:18 Julie discusses what she believes will happen to media relations in the future.

12:27 Dave discusses his thoughts on the future of media relations.

16:53 Dave begins the discussion on what social media will look like in 10 years.

29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years.

29:49 Dave talks about the future of events, stunts and guerrilla PR.

32:29 Terry discusses the future of Stakeholder Relations.

35:57 Terry, Dave and Julie discuss where they will be in 10 years.

36:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis, David Jones, Martin Waxman recount their PR nightmares and discuss comments from Sarah Wilkin and Melissa.

Show Notes:

00:27 Dave opens the show.

00:52 Terry mentions a comment from Sarah Wilkin on Episode 136 of Inside PR.

03:43 Dave introduces a question from Melissa. She asks for advice for someone who would like a job in Public Relations but is not interested in social media.

12:06 Terry introduces the show topic: Recounting PR Nightmares.

12:39 Terry recounts his own PR Nightmare.

20:48 Dave recounts his PR Nightmare.

24:48 Martin recounts his PR Nightmares.

28:43 Dave brings up another PR horror story of his.

30:03 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli record a live episode of Inside PR at Talk is Cheap, Centennial College's unconference, and discuss comments and questions from several individuals Louise Armstrong, Joe Thornley, Dave Fleet, Doug Walker and several others.

Show Notes:

00:23 Terry opens the show.

02:10 Question from Louise Armstrong of Palette PR on tips for how to counsel clients on getting started in social media.

08:12 Question from Joe Thornley of Thornley Fallis Communications on, with the current state of the economy, there are any trends on whether social media is surviving because it is relatively cheap or whether it is the first to be cut because it is unproven.

12:50 Question from Dave Fleet of Thornley Fallis Communications on ghost blogging.

18:24 Question from Doug Walker of Social Media Group on the difference between what the internal perception of the company is compared to what the individuals are embracing.

24:20 Question on whether you can shape the conversation in the blog world like you can in media.

28:04 Question on how students just starting out can get noticed in the world of social media.

34:23 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis , Martin Waxman and Julie Rusciolelli discuss how agencies manage when confronted with an economic downturn and welcome comments from Kalene Morgan, Francis Wooby and Volodymyr Dehtyarov.

Show Notes

00:27 Terry opens the show

02:37 Terry reminds us once again about Talk is Cheap, Centennial College's unconference, on November 12, where Inside PR will be recording a show in front of an audience.

04:22 Martin mentions that he will be on a panel that Joe Thornley organized with Trevor Campbell, President of Porter Novelli Canada, talking about what agencies are looking for in terms of social media from younger practitioners.

04:40 Terry introduces a comment from Kalene Morgan, a Public Relations professor at Humber College.

05:54 Terry introduces a second comment from Francis Wooby.

06:19 Francis Wooby leaves a comment about where social media falls in terms of being a tactic or a strategy.

07:11 Terry discusses Francis' comment.

08:22 Terry introduces a third comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine, which sets up the topic for this weeks show.

09:45 Terry introduces the show topic: How do agencies manage when confronted with an economic downturn?

10:15 Terry mentions a post that Joe Thornley has written about steps Thornley Fallis is taking during these new economic realities.

13:36 Julie discusses how her company, MAVERICK, is handling things during the economic downturn.

17:22 Martin lends his perspective on dealing with the current economic situation.

21:44 Martin talks about clients' reactions to the economic downturn.

22:26 Julie discusses clients' reactions to the economic downturn.

23:43 Terry talks about clients' reactions to the economic downturn.

24:53 Terry continues the discussion on clients' reactions.

26:31 Julie talks about an agency that had to let go of over ten people in their Toronto office.

29:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss practicing what you preach. At what time, as senior practitioners, do you stop doing the "grunt" work?

Show Notes

00:25 Dave opens the show.

01:00 Dave reminds us about Talk is Cheap, Centennial College's unconference, on November 12. Inside PR will be recording a show at the conference in front of an audience.

02:17 Julie introduces the show topic: Do you practice what you preach? At what time, as senior practitioners, do you stop doing the "grunt" work?

04:18 Dave discusses always maintaining your skills in this business. Agencies will go somewhere if they can develop people.

06:56 Martin talks about maintaining your skills.

11:48 Dave discusses people who may be good at PR, but not at managing.

15:55 Dave introduces the discussion of tips that people should consider as they hire senior people, rise up to become senior people or are senior already.

16:24 Dave discusses his first tip: It is okay to delegate authority, but not responsibility.

17:46 Julie talks about delegating authority, but not responsibility.

18:48 Julie introduces the second tip: Get under the skin of the client.

21:32 Martin discusses a third tip: Listening and questioning.

22:32 Dave gives a run-down of things that are important.

25:14 Julie discusses the need for senior practitioners to lead.

27:48 Dave mentions a credo he has which came out of a review with Joe Thornley.
The Three "D's":
1) Delegate 2) Demand 3) Deliver

29:27 Julie mentions a fourth "D": Do.

29:54 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR David Jones and Martin Waxman discuss how to go about obtaining media and/or PR publicity as a small business.

Show Notes

00:26 Martin opens the show.

01:29 Martin mentions that Talk is Cheap, Centennial College's unconference is back in Toronto on November 12 and Inside PR will be recording a show at the conference in front of an audience.

02:31 Dave mentions Gary Schlee, who used to run the Talk is Cheap program.

07:53 Dave discusses the wiki he set up: socialmediacasestudies.wetpaint.com.

08:05 Dave mentions Peter Kim and his blog, with a list of (originally) 234 social media marketing examples and how it gave him the idea for his wiki.

09:39 Dave mentions people such as Maggie Fox at Social Media Group and Kate Trgovac who have been provided social media marketing examples and links in the right way.

11:00 Martin talks to blogger relations.

11:16 Dave talks to blogger relations.

13:16 Dave gives a hat tip to Peter Kim and Dave Fleet. Dave started the Social Media Training Wiki on Wet Paint last year.

14:10 Martin introduces the show topic: How to go about obtaining media and/or PR publicity as a small business.

15:55 Dave mentions that you have to ask yourself if you are "F.B.O." (the First, Best or Only). You have to ask yourself what your story is and how you are unique.

20:20 Martin discusses how to reach the people you want to reach (such as media people).

24:46 Dave discusses having modest expectations.

26:49 Dave mentions Mabel's Labels, a company started by two women, that makes very durable labels for kids clothes, and how their mention on The View created word-of-mouth popularity for them.

28:10 Martin talks about trends.

30:17 Dave mentions the CBC show Dragon's Den, where people come in and pitch their business ideas to potential investors.

31:45 Dave discusses another good idea to getting media/PR publicity; getting in touch with someone in the industry.

32:54 Dave summarizes the five ways small business can get publicity for themselves: 1) Figure out what your story is 2) Who do you want to reach? 3) Refine your pitch 4) Have modest expectations 5) Learn and recalibrate.

33: 39 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis and David Jones continue to discuss the coverage of the current economic situation and how it relates to PR and media in Canada.

Show Notes

00:26 Dave opens the show.

01:56 Terry mentions the WKRP episode that featured the Thanksgiving "Turkey Drop".

03:35 Dave mentions that the comment line for Inside PR is no longer being used. However if you would like to leave a comment you can record one and send it into insideprcomments@gmail.com.

04:10 Dave introduces the show topic: The coverage of the current economic situation and how it relates to PR and media in Canada.

07:10 Dave mentions that bigger PR agencies such as Hill & Knowlton, Edelman, Weber Shandwick and Burson-Marsteller are better equipped to handle economic downturns.

08:25 Terry talks about the importance of having a balance of clients in agencies.

09:00 Terry mentions that start-up companies are a little more anxious in these times.

09:33 Terry mentions a blog post on this by Todd Defren of the PR Squared blog.

12:52 Terry reads a line from Todd's post, quoted from an article in the Harvard Business Review.

17:02 Terry mentions other things agencies can do in the current economic situation: No big investments, but continued marketing efforts.

23:19 Dave mentions the importance of putting your agency on the digital map, now, if possible.

29:08 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates.

Show Notes

00:27 Terry opens the show.

01:40 Martin introduces the topic of discussion: The current state of the economy.

02:26 Martin mentions Richard Edelman's blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story.

02:43 Martin talks about putting media stories, such as this one, into human terms.

03:05 Terry talks to responsible reporting.

05:35 Dave talks about business reporting and the connection to PR: getting your message through.

07:34 Martin brings up the topic of Canadian media's tendency to tag onto the bigger US stories.

16:18 Terry discusses the US Presidential debate.

18:26 Martin discusses the US Vice-Presidential debate.

20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well.

21:37 Dave discusses the US VP debate.

23:37 Terry discusses the recent Canadian Prime Minister debate.

32:37 Martin discusses the effects of the online world on politics.

33:05 Dave discusses the online world and politics.

35:19 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it.

Show Notes

00:33 Dave opens the show.

01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.

03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.

05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College.

06:47 Harvey's comment proposes a topic for the show: Defining how broad the scope of public relations actually is.

08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.

08:48 Terry talks about Media Relations.

09:14 Terry discusses Government Relations.

10:05 Julie talks about Stakeholder Relations.

11:26 Julie discusses Investor Relations.

12:10 Terry discusses Investor Relations.

12:45 Dave talks about Internal/Employee Communications.

14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.

15:56 Julie discusses writing.

16:20 Julie talks about a second PR tactic; event management.

20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.

22:40 Terry discusses the final PR tactic; social media and the online space.

27:18 Terry summarizes the show topic.

27:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry Fallis and Martin Waxman discuss the topic of Word of Mouth, suggested by Bob Crawshaw of Maine Steet Marketing.

Show Notes

00:27 Terry opens the show.

2:24 Housekeeping: Terry introduces the first of two comments.
Brent Kinnaird at the Hamilton Port Authority left a comment about Inside PR # 129 not being up.  
*Inside PR #129, is currently only available on some computers, but, for subscribers, is still available on itunes. We are looking into it.*

5:16 Terry introduces the second comment from Bob Crawshaw of Maine Steet Marketing, who suggests that Inside PR discuss Word of Mouth (WOM).

10:06  Terry mentions WOM expert Sean Moffitt who runs Agent Wildfire.

10:33 Martin talks about WOM.

11:03  Terry talks about WOM.

11:56 Terry reads from Agent Wildfire's website.

12:49 Terry mentions research on trust and gives the example of the Edelman Trust Barometer.

14:05 Martin talks about WOM in terms of Social Networking sites such as LinkedIn and Twitter.

17:41 Martin mentions that anyone who is interested in WOM should read Malcolm Gladwell's book, The Tipping Point.

22:50 Terry mentions Sean Moffitt's involment with WOMMA and his blog Buzz Canuck.

23:45 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.

Show Notes

00:26 Martin opens the show

02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.

02:58 Martin introduces the first topic: When you love your job but hate going into work

05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot

06:38 Martin discusses the third sign: Taking the little things too seriously

10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency

14:08 Martin discusses the last sign: An entrepreneurial calling

20:09 Martin recaps the five signs you should start your own PR business.

21:20 Martin and Julie close the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR Terry, Martin and Julie discuss the tools they use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts and welcome a comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine.

Show Notes

00:28 Terry opens the show.

01:25 Terry introduces a comment from Volodymyr Dehtyarov.

02:58 Volodymyr Dehtyarov comments on how Inside PR should discuss the topic of the tools PR agencies use to manage their time and bill their clients.

05:09 Terry introduces the show topic: The tools PR agencies use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts.

06:16 Martin discusses the first category; time tracking.

08:56 Julie talks to time tracking.

11:42 Terry talks to time tracking.

18:50 Terry introduces the next category; media monitoring tools.

19:07 Julie discusses her preferred tools for media monitoring.
1. Google
2. Infomart
3. Cision

21:28 Martin talks to media monitoring.

25:19 Terry introduces the third category; media list development tools such as MediaNetCentral.

26:10 Martin talks to media list tools.

28:22 Julie talks to media list tools.

29:39 Martin discusses subscription tools including Media Relations Rating Points.

30:58 Julie talks to project management tools she uses.

32:35 Terry discusses the tools used to produce Inside PR such as Audacity and Libsyn.

34:13 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog.

Show Notes

00:31 Dave opens the show.

01:22 Martin introduces the week's topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel).

02:23 Terry introduces the first best practise: Honesty.

04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog.

12:38 Martin introduces the second best practise: Conversation.

15:30 Terry introduces the third best practise: Timeliness.  He gives an example of a corporate blog that did not practise timeliness: McDonald's Corporate Social Responsibility Blog.

19:53 Julie asks the other's opinions on anonymous posts

20:41 Martin talks about the president of Whole Foods slagging his competition anonymously.

21:44 Dave introduces the fourth best practise: Measurement.

28:27 Julie introduces the fifth best practise: Commitment.

31:38 Dave talks to commitment.

34:21 Dave refers to Joe Jaffe as the go-to guy for commitment.

35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment.

35:39 Terry Closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.

This week on Inside PR, Terry Fallis and David Jones discuss crisis communications and revisit Inside PR #33.

Show Notes

00:25 Terry opens the show.

01:39 Dave talks about the Age of Persuasion. The Age of Persuasion can be heard on CBC Radio One , Saturdays at 11:30 am and may be found in podcast form. The show is produced by Pirate Radio and Television and is owned by Terry O'Reilly.

04:17 Terry introduces the idea of pulling out old discussions.

05:21 Dave introduces the main topics of discussion; crisis communications and the cases of Sunrise Propane and Maple Foods.

07:59 Dave talks about the bad form of reviewing communications strategies from the sidelines.

12:24 Terry talks to crisis planning and communications strategy.

13:00 Dave introduces the crisis communications clip from IPR #33 on November 14, 2006.

13:35 Issues management and crisis management are defined.

15:07 Dave talks about the distinction between a crisis plan and a crisis communications plan.

17:28 Terry references the Tylenol crisis.

19:27 Dave talks about speed to communications.

21:17 Terry talks about owning the crisis.

22:14 Dave discusses repairing images in a time of crisis.

26:27 Terry talks about the use of SM in crisis communications.

26:52 Terry talks to training.

28:50 Terry wraps the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David Jones and Julie Rusciolelli talk about key messages and welcome comments from Nathaniel Reagan and Robert Moffat.

Show Notes

00:30 Dave introduces the show.

01:56 Dave reads a comment from Nathaniel Ragan.

04:58 Dave reads a comment from Robert Moffat.

05:53 Dave introduces the main topic of discussion for this Inside PR.

06:50 Julie talks about her interview with Patricia Lovett-Reid on Money Talk of BNN. The interview will air August 25, 2008.

11:23 Dave describes what a key message is.

15:13 Dave reviews steps to writing Key Messages:

15:56 Planning

19:05 Assembling the facts/proof points

20:51 Testing the messages

22:35 Rehearsing the conversation

27:16 Training the spokes person on the Key Points

31:10 Dave talks about Q&A documents.

33:16 Dave sums up the steps to writing key messages.

34:54 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry Fallis and Martin Waxman host an interview by Bob Ledrew with Brendan Dermody of journalistsource.ca, welcome comments from Al Croft, Sallie Goetsch and Bob Crawshaw and discuss the email pitch.

Show Notes

00:28 Terry opens the show.

02:47 Bob LeDrew interviews Brendan Dermody about JournalistSource.ca.

04:07 Brendan explains how JournalistSource.ca works.

05:10 Brendan talks to JournalistSource.ca's competition. (Ref: Haro, Pr Leads)

07:18 Brendan talks about feedback they have been receiving.

11:00 Bob wraps up the interview.

11:29 Terry does a little promo for JournalistSource.ca.

14:02 Terry reads a comment from Al Croft of A.C. Croft and Associates.

15:21 Terry talks about IPR numbers.

16:06 Terry reads a comment from Sallie Goetsch of Podcast Asylum.

20:21 Bob Crawshaw from Maine Street Marketing leaves a comment about systems that PR firms use to get their job done.

23:30 Martin talks about how Palett is working towards reducing e-waste.

26:11 Martin and Terry take a look at the email pitch.

30:06 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Samantha Lovelace.

This week on Inside PR, David Jones, Terry Fallis and Julie Rusciolelli discuss the market reality for talent in agencies.

Show Notes

00:29 Dave opens the show.

01:42 Dave starts the conversation about the reality of the market for agency talent.

04:19 There are four core responsibilities in the agency market: account service, account management, account leadership and agency leadership.

04:58 Dave summarizes account services responsibilities.

08:12 Terry begins the talk on account management.

13:58 Dave defines the account management responsibilities.

15:13 The panel discusses the account leader and account leadership.

26:22 Dave sums up with group and agency leadership and the ultimate responsibility of being in these roles.

33:18 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Samantha Lovelace.

This week on Inside PR Terry Fallis and Martin Waxman talk about the importance of writing in PR and give the listeners tips to become better writers. They welcome comments from Josh Turner and Rick Weiss.

Show Notes

00:26 Terry opens the show.

01:47 Terry mentions Shel Holtz's visit to Toronto.

03:29 Josh Turner leaves a comment about last weeks Inside PR on fit and personality.

07:08 Rick Weiss asks about "too good to be true" hires and whether a company should hire someone so that the "other guy" can't get them.

09:32 Martin introduces the main topic: Tips to becoming the better writer.

10:30 Tip #1: Read and read a lot. Try to read as eclectically as possible.

13:20 Tip #2: Be Clear. Clarity is absolutely essential in thought and writing.

15:00 Martin talks about the issue of Jargon (or Gobbledygook).

16:22 Tip #3: Writing it small. Learn to pair it down. Be concise and brief. (Martin cites Pontoon by Garrison Keillor as an example)

19:36 Word of Advice: Want to practice good writing? Get on Twitter!

20:26 Tip #4: Re-write and polish! Take the time to make it magnificent before sending it off to edit.

23:25 Tip #5: Watch that style and Grammar! Ensure your style is up to par and your grammar flawless.

We Recommend:

• Reading White and Strunk's Elements of Style.
• Reading Eats, Shoots and Leaves by Lynne Truss.
  
• Listening to the Grammar Girl Podcast.
• Learning how to use the semicolon.

26:55 Tip #6: You can always be a better writer.

We recommend:

• Volunteering to write articles for your community paper.
• Write in a journal every day.
• Take a writing workshop.

30:46 SUPPLEMENT: How to write a news release.

Martin:

1. Writes the headline.
2. Brainstorms his points.
3. Polishes the piece through 2nd and third drafts

Terry:

1. Writes the headline.
2. Writes a sub-header.
3. Writes the lead through to the end.
4. Moves the paragraphs around.
5. Edits through to the end.

34:14 Tip #7: Develop and work through your own personal style.

35:03 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR Terry Fallis, Martin Waxman and Julie Rusciolelli discuss the importance of fit and personality in an agency and how to know when a potential hire will "fit in".

Show Notes

00:37 Terry opens the show.

01:51 Terry talks about the iTunes issue.

02:34 Terry introduces a comment from Josh Turner of Trillium Corporate Communications.

04:50 Terry lays down the main topics of the show: How important are fit and personality in an agency setting and how do you know when a potential hire will "fit in"?

06:16 Martin talks about Caliper Canada and Caliper testing.

07:37 Julie talks about her experiences using the test.

14:21 Terry asks about bringing on a new hire who has a great client record, but alienates colleagues.

18:52 Julie opens talks on how you know a person is going to "fit in".

22:33 Martin tells a great story about getting a fantastic reference for a new employee.

23:34 Julie talks about why she does not trust references.

25:01 Terry talks about how he gets a sense for an employee's potential fit.

27:19 Terry talks about coaching.

28:44 Julie and Martin give their last "2 cents" on the matter.

31:12 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss training and how PR agencies are keeping their staff up to date.

Show Notes

00:34 Dave opens the show.

02:38 Julie introduces the main topic: Training and what PR agencies are doing to keep their staff up to date.

03:40 Martin talks about something Palette has been doing. He references a lunch and learn their team will be having with Parker Mason of CNW Group. Parker was Martin's CPRS mentee.

05:14 Dave opens talks about the demand for training.

05:57 Julie talks about training credits and end of year training activities. She references Rogen training courses.

08:53 Dave talks about training at Hill and Knowlton where they carry out formal and informal training sessions including Lunch and Learns.

13:19 Julie talks to the three reasons people stay in a firm: growth and learning, fun and money.

13:42 Martin talks about staying at a job out of fear of change and complacency.

14:31 Martin and Julie discuss their thoughts on the APR accreditation.

17:24 Julie talks about IABC and CPRS.

18:43 Dave introduces the discussion on budgeting for training.

22:56 Julie opens the talks on mentoring.

34:08 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company's internal practices.

Show Notes

00:27 Dave introduces the show.

02:37 Dave introduces the "bit" from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his clip at 02:09.

03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd's For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November.

05:29 Shel defines transparency on the employee and client levels.

06:36 He mentions the empowerment trend of the 1980's.

09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company's internal practices.

13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the "fun" of the stunt.

15:26 Dave starts the talk on internal communications and transparency.

20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees

21:32 Martin introduces a topic out of Josh Hallett's discussion at the Counsellors Academy Conference.

23:34 Dave uses WestJet as a great example of employee empowerment.

31:05 Martin talks about how certain, older companies communicate only through lawyers.

32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel's twitter feed.

33:36 Dave talks about the perceived power of social media.

35:22 Martin talks about advising v. reacting as a PR counselor.

36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin.

40:19 Dave ties up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR Terry Fallis, David Jones and Julie Rusciolelli discuss best practices in introducing new employees to your firm.

Show Notes

00:27 Terry opens the show.

02:30 Terry alerts listeners to the fact that Inside PR #118 and #119 have not loaded to iTunes, but that we hope to have the issue fixed shortly.

03:38 Terry talks about the introduction of Dave Fleet to the TFC Toronto team. Dave writes the Fleet Street blog and came to Thornley Fallis from the Government of Ontario.

04:27 The main topic is introduced: Best practices in introducing new employees to your firm.

04:48 Dave reviews the three main points of discussion:

1. Doing the little things right
2. Using the buddy system
3. The client briefing

and talks to getting those little things done.

08:51 Julie talks about the buddy system that they use at Maverick.

12:06 Terry talks about the lack of orientation programs in smaller public relations agencies.

16:15 Dave talks about the Hill and Knowlton beer cart orientation method.

16:48 Terry brings up briefing new employees on ALL the company's clients and client projects.

19:38 Julie talks about her "14 day deliverable" orientation strategy.

24:26 Dave mentions the importance of leadership for new employees not from an agency background.

28:33 Dave welcomes Dave Fleet to the "PR fraternity" and ties up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency.

Show Notes

00:27 Terry opens the show

01:09 Terry tells us about Podcasters Across Borders

03:34 Dave introduces the comment from David Silverman of Outpost out of the UK

05:01 Dave sets up the main topic of discussion for this week's Inside PR: Four ways to turn your boutique agency into a Super-Star agency

05:13 Tip #1 - Build new practices by hiring experts.

06:43 Terry uses the hiring of Michael O'Connor Clarke to illustrate the effectiveness of this tip

09:58 Martin brings up the importance of being flexible in specialization

11:15 Tip #2 - Build experience in new areas by working with smaller clients and consider it an investment

14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull & Hull LLP.

16:41 Tip #3 - Growing your firm through buying or merging with a smaller agency that specializes in an area of interest

18:36 Martin gives us some examples of American firms using this tactic to enter into the Canadian market

20:40 Tip #4 - Fake it until you make it (though the panel of Inside PR does not recommend this action)

24:07 Martin talks about the importance of referrals

24:39 Tip #5 - Leverage your skills (a special supplement from Martin)

25:46 Terry talks about working with associates

27:31 Dave ties up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss how PR agencies are being structured in 2008.

Show Notes

00:27 Dave introduces the show

01:06 Terry alerts the listeners that Podcasters Across Borders is coming up this weekend

02:10 Terry Introduces the main topic: How PR agencies are being structured in 2008 or Organizing for better business

02:49 Terry starts up the conversation on organizing to win new business. The panel talks about whether it is better to get the whole firm winning new business or if you should hire one person for the job

04:48 Julie makes a comparison between new business gathering and hunting

07:24 Dave talks about his experiences while working at a larger firm

10:30 Terry draws the conclusion that New Business is best worked on by everyone.

16:22 Dave talks about circumstances where having new business hunters worked

18:58 The panel talks about how agencies organize to deal with client work

22:15 Martin and Julie talk about breaking down position barriers to take some of the tension out of the work place

27:30 Silo structures are referenced

31:46 The panel talks about how companies can be organized around certain Sr. people or the company's "Rainmakers"

39:25 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business.

Show Notes

00:34 Terry opens the show

01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday's Blue Jays game.

02:50 Terry talks about Third Tuesday's in June across Canada. He asks listeners to check out Joseph Thornley's Blog at propr.ca

03:51 Terry plugs Podcasters Across Borders

06:18 Keith Talks about CMA's word of mouth marketing Conference: Mass to Grass

07:23 Julie talks about her participation in Luminato

09:42 Terry introduces the main topic of discussion: creativity in pitching new business

11:06 Julie talks about some tricks Maverick uses

16:38 Keith talks about a three stage process Veritas went through to pitch a client

19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada

23:36 Julie shows that experience and credentials won't necessarily get you the win

25:28 Terry talks about the importance of connecting with a client and how important chemistry is

28:13 Terry describes TFC's Molson pitch and building a train set in the board room

30:32 Terry reads the comment from John Unkart of Michigan, USA

31:49 Julie, Keith and Terry respond

34:42 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference.

Show Notes

00:26 Terry introduces the show

01:44 Terry introduces the comment from Bob Ledrew

03:40 Martin introduces the main topic: What is it with news conferences today?

05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire

07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up

10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson's coming to Toronto to launch a Virgin product in Canada as an example

13:56 Martin Mentions News Theater

18:08 Julie opens up the topic of the future of the news conference

27:11 Terry wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies.

Find the article here.

Show Notes

00:50 Dave opens the show

02:00 Dave starts the discussion on this week's topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg

03:33 The panel talks about the relationship of PR to the C-Suite

07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:

1. Encouraging ethical practices
2. Reputation management
3. Contributing to organizational success

13:06 Julie talks about shopping a release

15:57 Dave brings up measurability

17:16 Martin talks about PR's current measurement tools

18:28 Julie talks about lift

22:16 Julie discusses the Study's findings on Agencies of Record

28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies

32:09 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week's podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley's  Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release.

09:52 Dave and Keith discuss the "5 thoughts on the future of PR":

1. Agencies must become comfortable with the personal branding of employees
2. Agencies need to do a far better job training staff
3. Agencies have to explain to clients that mistakes will happen
4. Agencies must help clients move from reactive to proactive to interactive
5. Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees.

Show Notes

00:30 Terry introduces the show.

02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker.

04:09 Terry discusses his talk at a communications event for Government of Ontario employees. 

05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College)

05:24 Rick Weiss asks if it's possible to salvage the image of a company in distress with an excellent PR campaign

09:05 Terry introduces the comment from Guy Skipworth of Mediaco

09:28 Guy Skipworth opens the conversation on titles in agencies

10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important

23:40 Terry starts of the conversation about when to promote an employee. The panel discusses:

• Promoting from within
• Skills development
• Breaking down title boundaries
• Setting objectives
• Succession planning
• Career Planning
• Retaining Employees
• Culture
• Training
  
• Reviews
  

33:13 Terry closes up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry's BIG WIN, character blogs and social media's impact on public relations.

Show Notes

00:25 Dave introduces the Show

01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley

02:45 Dave mentions Terry's BIG WIN!

03:51 Terry tells us about winning the Leacock Medal for Humour

References:

Terry's Website - Home of the Best Laid Plans

The News Release

Link to CBC.ca's Ontario Today Archives

Buy The Best Laid Plans Online

About PLR

08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster's Across Boarders, Mark Blevis and Bob Goyetche

09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree

11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight's blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel

An episode of Jiminy Glick

18:13 Dave introduces the topic of social media's impact on public relations

27:59 Terry Wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.

David Jones and Martin Waxman are away.

Show Notes

00:24 Terry opens the show

01:24 Julie mentions Terry's appearance in the Toronto Star

02:08 Terry speaks about the Leacock medal

02:51 Julie talks about Communitech and Chris Anderson - Author of The Long Tail

04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike

12:03 Keith asks about advice to union leaders

13:07 Julie talks about humanizing causes

14:36 Terry mentions role reversal - turning the bad guys (gov't) into heroes through failed communications

17:54 Terry introduces the second political communications topic: The Beijing Olympics

25:29 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion.

Keith McArthur and Terry Fallis were unable to join the IPR gang this evening.

Show Notes

00:34 Dave introduces the show

01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics.

03:56 Martin references The Sweet Smell of Success

04:10 Julie introduces the topic of Firing a Client

04:40 Julie goes over the four warning signs that you may have to fire your client:

1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior

The IPR Panel discusses their experiences relating to firing clients

27:27 Dave asks the question: "How do you fire a client?"

28:43 Martin Mentions the word compunction

31:00 Dave concludes the show

Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O'Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian.

Martin Waxman is away this week.

Show Notes

01:24 Dave introduces the show

01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog

03:11 Terry talks about taking IPR on the road

04:10 Michael O'Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls' and David Weinberger's theory on who owns the Internet

No one owns it.
Everyone can use it.
Anyone can improve it.

06:24 Michael does Inside Proper English: Metaphor V. Simile

09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca

12:17 Terry mentions the importance of strategy over tactics

12:45 Dave talks about the missuses of social media tools

14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103

19:23 Terry tells the listeners about Shel Holtz' and Neville Hobson's contribution to IPR

19:52 The ethics debate begins again

27:07 Julie introduces the comment from Garen Stepanian

27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations

37:39 Terry Signs off

Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode of Inside PR was produced by Samantha Lovelace.

This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.

This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman.

Show Notes

00:24 Terry introduces the show

01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil. 

01:43 Dave introduces the nights topic: PR in social media

02:46 Dave commences the conversation about who "owns" social media

06:20 Julie brings up Dove's Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns

08:26 Keith takes the stance with Terry and Dave that PR has a hold on the social media space

08:56 Martin brings up the first main difference between PR and advertising's activities in the space. Advertising does it, PR talks about it.

10:37 Tamera from the audience points out that really the social media space belongs to the customer

12:23 Julie infers that agencies are the flippers on the social media pin ball machine.

14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space

14:15 Dave Ford, from the audience, continues Tamera's argument referencing Dell and Starbucks

15:05 Keith calls social media a cultural revolution

15:36 Martin references Giovanni Rodriguez and DIY

17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in

21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is

23:17 Carman from the audience starts the conversation about the PR/marketer hybrid

25:19 Julie states that the side that knows the client best will win the projects and thus the space

27:25 An unidentified audience member asks about transparency

28:20 Terry goes over some negative outcomes of not being transparent

29:37 Martin mentions having fun in the space and references the Captain Morgan blog

31:04 Brain form the audience talks about the arrogance of companies in thinking they own the social media space

32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity

33:35 An audience member asks about the difference between PR and Ad in the social media space

35:13 David Ford, from the audience, asks about a recessions effect on the social media space

37:44 Keith answers with "if it's working people will spend money on it, recession or not"

38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound

39:02 Dave wraps up the show

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weeks episode of Inside PR was produced by Samantha Lovelace.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan.

Show Notes
00:35 Dave introduces the show and Terry's nomination for the Leacock medal for humour
02:02 Terry tells the story of how he found out he was short listed for the award. See the picture.
03:53 Terry mentions the IPR hacker.
04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com
05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation.
06:27 Julie tells us about her trip to Hawaii.
09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview.
14:57 The topic of interns not wanting to do admin work comes up.
16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her.
22:00 Terry introduces the discussion on Earth Hour as an effective communications tool.
30:54 Terry signs off.

Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Episode #105 of Inside PR was produced by Samantha Lovelace.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story.  How does one respond and get their story across in an accessible and accurate way?

Show Notes

00:30 Terry introduces himself, the panel and the show.

01:05 Terry welcomes Martin Waxman to the panel.

2:05  Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008.  Location TBA.

3:50 Comment from Paul Jenkins in response to last weeks' topic, Ethics & PR.

6:44 Comment from Elizabeth Hirst on the PR & Ethics debate.

12:33 Martin introduces today's topic - What happens if you are a PR pracitioner and happen to be at the wrong end of a popular media story.  How does one respond and get their client's story across in an accessible and accurate way?

23:53 Panel weighs in on topic and suggests PR pracitioners employ creative and non traditional approaches to to both communicate their client's story and respond to traditional media.

31:05 Terry thanks the panel and signs off.

Producer's Note:  The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network.  Roger Dey is our announcer. 

This week's episode was produced by Karen Nussbaum.

This week on Inside PR, This week on Inside PR, Terry, Martin Waxman and Keith McArthur discuss ethics in PR. They welcome comments from Mitch Joel, Sallie Geotsch, Joseph Thornley and Bernard Goldbach.

View Bernard's video here.

Show Notes:

00:33 Terry, Martin Waxman and Keith McArthur introduce themselves and the show.

01:00 Terry informs listeners that Dave is sick this week and will not be part of the show.

3:24 Comment from Mitch Joel of Six Pixels of Separation.

5:04 Terry reads a comment by Sallie Goetsch.

6:31 Terry talks about the video that Bernard Goldbach sent over from Ireland and they will post it on the Inside PR blog.

7:44 Joe Thornley comments on PR Ethics: How do we feel if our profession in sometimes held in low esteem. E.g. PR & The tobacco industry, where do we draw the line?

8:59 Terry starts off this weekâs discussion about the both professional and personal ethics of working for controversial and questionable companies.

31:07 Terry thanks the panel and signs off.

Producerâs Note: The change in this podcastâs sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a âbiscuit tinâ.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going 'off the record'.

Show Notes

00:29 Dave introduces himself, the panel and the show.

01:13  Terry welcomes Michelle Sullivan to the show.

03:00 Keith McArthur starts off this week's discussion about whether or not clients should go 'off the record'. Cousins of 'off the record' include: embargoes, 'no comment' and the brown envelope.

37:47 Terry thanks the panel and signs off.

Producer's Note: The change in this podcast's sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a 'biscuit tin'.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week's episode of Inside PR was produced by Kyra Aylsworth.

This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.

Show Notes

00:29 Terry introduces the show.

01:13 Dave and Terry usher in a new era with a new podcast format.

03:00 Dave asks today's panel members to introduce themselves.

Julie Rusciolelli from Maverick PR

Keith McArthur from Veritas' com.motion

Martin Waxman from Palette PR

04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.

07:02 The panel weighs in on the first main topic of today's episode - Ethics and Reputation in Public Relations.

24:20 Keith kicks off today's second main topic - Michael Bryant, YouTube and Government's use of social media.

41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you'd like to bring it back.

41:45 Criteria for being on the new Inside PR panel and Dave signs off.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week's episode of Inside PR was produced by Kyra Aylsworth.

This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at 'Centennial College'. Get it? Centennial?

Show Notes

00:40 Terry introduces Inside PR's special 100th episode live at Centennial College.

01:05 Terry apologizes for the sound quality last week.

02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR.

05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal.

08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny).

09:13 Dave talks about why they're at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea.

11:27 'Bonnie' has a question about the relevancy of social media to the budding PR practitioner.

18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations.

25:08 'Sarah' asks a question about the challenges PR graduates will face on their first job.

31:14 'Shannon from semester 2' asks about how to find a job.

35:12 Joe Chawla asks about the 'ideal' level of engagement that students and PR practitioners should have with new social media tools.

38:57 Kristin Zemlak asks about how transparency in social media is affecting ethics in public relations.

42:50 Greg Weiss asks about how to recover your brand and reputation once you've blown it in the blogosphere.

48:15 Inside PRoper English - 'uninterested' vs. 'disinterested'.

49:45 Terry thanks the audience and Gary Schlee and signs off.

This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).

Show Notes

00:25 Terry introduces the show.

01:14 Terry talks about the new GM Green by Design podcast.

02:18 Dave announces that he has a new podcast called Shill co-produced that he co-produces with Doug Walker.

04:08 Dave and Terry discuss their plans for the 100th episode of Inside PR.

07:30 Tom Reidt writes in with a comment.

09:30 Megan Ramsay also writes in about her experience finding a PR job.

12:44 Mike Keliher writes to ask that Terry and Dave keep Inside PRoper English on the show.

13:59 Dave introduces this week's special interview with Melanie Kurzuk from CNW. She's Senior Vice President of CNW's News and Information Technology Divison.

36:18 Dave and Melanie talk about Social Media Releases.

41:44 A mystery listener writes in to comment on last week's Inside PRoper English segment.

45:00 Inside PRoper English: all together vs. altogether.

48:50 Dave signs off.

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).

Show Notes to follow!

This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss what kind of education PR firms are looking for.

Show Notes

00:26 Dave introduces the show. 

00:59 Podcamp Toronto promo. 

02:20 Announcement: Dave talks about Dave Forde's new blog PR in Canada which launched this week. New contributors are welcomed and wanted. 

03:47 Terry and Dave discuss the 100th episode of Inside PR set to air February 26, 2008.

08:35 Terry tells us about his trip to Las Vegas.

09:28 An email comment from James McNally about ethics in PR.

10:57 Topic of discussion 1: Ethics in PR.

    Terry and Dave revisit experiences in the past involving ethical decisions in the past and reference Astroturfing, "Clean Coal" and Thank you for smoking by Christopher Buckley (the book and the film.) 

20:45 Topic of discussion 2: What education are PR firms looking for? 

    In the style of Inside the Actors Studio, Dave asks Terry a series of questions as he recalled them from the two students of PR who had left comments earlier in the week. 

33:31 Inside PRoper English: The redundancy of "advance forward".

35:55 Terry wraps up the show.

This week on Inside PR, Terry and Dave talk about social media tools and discuss whether or not social media is a prerequisite for a PR student to be hired.

Show notes

00:26 Terry introduces the show.

01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.

04:40 Dave shares his interesting Facebook experience.

07:02 Podcamp Toronto promo.

09:40 Topic of discussion 1: Social media tools and you.

15:37 Dave discusses barriers to social media tools.

22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?

22:48 Inside PRoper English: The difference between e.g. and i.e.

30:58 Dave wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.

Comments? Send us and email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog.

Show notes

00:26 Terry introduces the show.

01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.

04:40 Dave shares his interesting Facebook experience.

07:02 Podcamp Toronto promo.

09:40 Topic of discussion 1: Social media tools and you.

15:37 Dave discusses barriers to social media tools.

22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?

22:48 Inside PRoper English: The difference between e.g. and i.e.

30:58 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks, and is courtesy of the Podsafe music Network; Roger Dey is our announcer.

This week on Inside PR, Terry and David take a cue from Michael Netzley's comment and discuss what Cicero meant by 'eloquence'.

Show Notes

00:30 Dave introduces the show.

00:55 Podcamp Toronto 2008 promo.

02:38 Audio comment from Deborah Zanke from Message Communications on measurement.

06:27 Terry and Dave receive a comment on their blog from Bob Crawshaw.

07:21 Michael Allison sent Dave a Twitter message to ask what he and Terry think about the effects that a downturn in the US economy might have on the practice of public relations.

11:03 Dave announces some breaking news.

13:08 Alan Fryer from CTV and W-5 sends in an audio comment about his move to the Dark Side.

15:39 Michael Netzley sends in the latest installment of Communications Through the Ages: Cicero.

20:51 Dave and Terry discuss Cicero and 'eloquence' as their main topic of discussion.

27:42 Inside PRoper English: Josh Turner calls in to ask about Terry and Dave's least favourite business jargon. Terry still dislikes 'impactful'.

32:03 Terry signs off.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry and Dave continue the discussion on measurement and public relations and stakeholder relations in particular. 

Show Notes

00:30 Terry introduces the show.

00:58 Podcamp Toronto Promo.

03:38 The Blogger Team WON Test the Nation, but Dave isn't completely satisfied with his score.

06:00 A thank you to Michael Netzley and Sallie Goetsch (rhymes with sketch) for their scholarly debate about Aristotle in the comments section of last week's podcast on the Inside PR show blog.

07:27 A comment from Doug Haslam about measurement.

13:28 Another perspective on measurement in a comment from Alan Chumley.

18:39 Terry and David revisit measurement and stakeholder relations.

27:38 Inside PRoper English suggestion sent in via audio comment from Jay Moonah: 'everyday' vs 'every day'.

30:53 Dave wraps up the show.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome comments from Michael Netzley, Bob Ledrew and Amy Cole.

Show Notes

00:35 Dave introduces the show and reminds listeners that he will be on the TV show Test the Nation: Trivia this Sunday, January 20.

03:58 Dave talks about what he wears when he blogs.

06:20 Terry announces that Thornley Fallis has signed up two new social media folks: Michael Seaton and Bob Ledrew.

08:13 Terry welcomes a commentary on the history of professional communication from Michael Netzley. He phoned in to share his first installment of what will become a 'Communications Legacies' series.

17:04 Dave and Terry welcome a 'Rudolph' comment from Bob Ledrew.

21:21 Amy Cole writes in with a comment about how to measure stakeholder-relations communication plans. Dave and Terry decide to use the idea as today's main topic.

32:19 Inside PRoper English: Thanks to Sallie Goetsch for these words to avoid: 'actionable' and 'learnings'.

33:47 Terry winds up the show with all pertinent details. Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Dave and Terry come up with 6 Reasons why agencies should do pro bono work.  They also welcome comments from Tom Reed, Dave Delaney, Bernie Goldbach, and Bob Crawshaw.

 Show Notes

00:35 Terry introduces the show.

04:58 Email comment from Tom Reed re: Christmas edition Inside PR podcast.

06:04 Comment from Dave Delaney re: Christmas edition Inside PR podcast.

13:32 A comment from Bernie Goldbach re: Inside PRoper English and the importance of localizing words.

15:33 Email comment from Bob Crawshaw of Maine Street Marketing, in Canberra Australia, re: pro bono work.

19:21 Terry introduces this week's topic: 6 reasons why agencies should do pro bono work.

27:39 Inside PRoper English: semiannual vs. biannual vs. biennial.

29:30 Dave signs off with all pertinent details.  Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry come up with 8 New Year's Resolutions that they hope their clients are making for 2008. They also welcome comments from Bob LeDrew, Joe Thornley and Josh Turner.

Show Notes

00:34 Dave introduces the show.

03:20 Email comment from Bob LeDrew re: Veritas' social media survey.

05:15 A comment from Joe Thornley on the Inside PR blog re: developing a social media measurement roundtable event.

07:14 Josh Turner also commented on the Inside PR blog with a link to a chronological history of Santa Claus.

08:00 Dave introduces this week's main topic: 8 New Year's Resolutions That We Hope Our Clients Are Writing.

29:30 Inside PRoper English: appraise vs. apprise.

30:20 Terry signs off with all of the pertinent details. Fans of Inside PR on Facebook - click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list.  Also, they welcome audio comments from David Fleet and Bernard Goldbach.

01:06 David and Terry welcomes a comment from Dave Fleet. 

01:10 Dave Fleet gives his comments on the Veritas survey. 

02:38 David and Terry address Dave Fleet's comments and the Veritas survey results. 

03:48 Dave and Terry welcome a comment from Bernie Goldbach. 

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum. 

04:58 David and Terry thank Bernie for his comment. 

06:28 David introduces today main topic: Social Media & a PR Wish list 

27:43 Inside PRoper English: The redundant phrase - "The reason is, because..."

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Posted to PR, Who Notes, Social Media, Inside PR, Comments

This week on Inside PR, David and Terry talk about pro bono work in public relations agencies.

Show Notes

00:36 Terry introduces the show.

01:49 David and Terry welcome their first comment from Bernie Goldbach about address book etiquette.

12:00 Ian Hull calls in with a comment about embracing podcasting in a business setting.

16:07 Deborah Zanke calls in with follow up comments and questions about pro bono work and communications.

32:09 PRoper English segment on the meaning of the word 'enormity'.

34:38 Dave wraps up the show.

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss PR Agencies: Then and Now.  They also discuss how agencies of the future may or may not integrate social media and the possible consequences.

Show Notes

00:28 Terry introduces the show.

02:15 Terry introduces main topic: PR Agencies, Then and Now.

22:40 Inside PRoper English: Peruse

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients' stories.  They also welcome comments from Bernie Goldbach and Dave Fleet.

Show Notes

00:30 Dave introduces the show.

01:21 David and Terry welcome a comment from Bernie Goldbach.

02:43 Dave Fleet calls in with a response to Bernie's comment last week. 

03:54 Terry and Dave briefly discuss how people can misinterpret email and online communciation. 

06:00  Dave introduces today's main topic: the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients' stories. 

30:10 Inside PRoper English: Amuse vs. Bemuse

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss how to have "collegial conversation" (online and off). Also, they welcome audio comments from Jon Hoel, Michelle Kostya, Doug Haslam, Shel Holtz and Bernard Goldbach.

Show Notes

00:32 Terry introduces the show.

01:06 David and Terry remind listeners that the Talk is Cheap event is coming up and that Terry is having a book launch for The Best Laid Plans at the Dora Keogh Pub on November 19.

03:14 Jon Hoel shares his thoughts on how to show support for Terry's book, The Best Laid Plans.

06:00 An email comment from Michelle Kostya. 

08:20 An audio comment from Doug Haslam.

13:45 An audio comment from Shel Holtz.

18:45 An audio comment from Bernie Goldbach that kicks off this week's topic: the importance of having collegial yet critical conversations.

32:00 Inside PRoper English: The improper use of the word 'hopefully'.

33:40 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry talk about the sometimes volatile relationship between journalists and public relations practitioners. They also welcome comments from Doug Walker, Dan York, Bernard Goldbach and Michael Netzley.

Show Notes

00:28 Dave introduces the show and reminds interested people to register for the 'Talk is Cheap' un-conference by signing up here.

02:16 Terry announces that the booklaunch for his novel, "The Best Laid Plans" will take place on November 19 at the Dora Keogh pub in Toronto.

02:55 Email comment from Doug Walker about last week's topic: Work/Life Balance.

05:02 Dan York calls in with a comment.

06:45 Bernie Goldbach lets us know about the 2007 Personal Branding Global Telesummit that will take place Thursday, November 8.

09:45 Dave introduces this week's topic: The strained relationship between journalists and public relations practitioners. The topic was inspired by this blog post by Chris Anderson, editor-in-chief of Wired Magazine.

28:53 Terry hands over Inside PRoper English to Michael Netzley from Singapore. Michael also co-hosts the PR Junction podcast with John Hoel.

33:00 Terry wraps up the show.

Fans of Inside PR group on Facebook: Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry talk about work/life balance in an agency.

Show Notes

00:30 Terry introduces the show.

03:18 Promo for Social Media Today: A podcast by Doug Walker.

09:15 Audio comment from Bernie Goldbach in Tipperary, Ireland.

13:42 Email comment from Dave Fleet about stakeholder relations.

16:12 David introduces this week's topic: Maintaining a work/life balance when you work at an agency.

29:34 Inside PRoper English: Loath vs. Loathe.

31:32 Dave wraps up the show.Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry talk about communications plans and their components.

Show Notes

00:36 David introduces the show.

01:29 Promo for Talk is Cheap: A social media unconference for corporate communications and public relations folks on Thursday, November 15, 2007, from 6 to 9 p.m. at the Centre for Creative Communications (Centennial College) in Toronto.

04:05 Terry announces that he will be speaking in London (Ontario) this week at a Financial Executives International (Southwestern Ontario branch) dinner meeting and at Fanshawe College.

05:07 David apologizes for not making it to Vanouver last week.

06:08 Terry introduces this week's topic: Communications Plans.

34:52 Inside PRoper English: Orient vs. orientate.

33:15 Inside PRoper English: Prepositions at the end of sentences.

36:16 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry talk about salary, compensation and what else to consider when working for a public relations agency.

Show Notes

30:20 David has an announcement for Terry.

33:15 Inside PRoper English: Prepositions at the end of sentences.

34:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry talk about conflict resolution and mediation in public relations.

Show Notes

00:32 David introduces the show.

01:49 David talks about the Buffalo vs. Dallas game.

02:15 Terry and David discuss the difference between American and Canadian Thanksgiving.

02:50 Terry reminds listeners of upcoming Third Tuesday events: Toronto - October 15 (featuring Darren Barefoot), Ottawa - October 15 (featuring âMommy Bloggerâ Danielle Donders) and Vancouver - October 16 (featuring Joseph Thornley and David Jones).

03:45 Farewell to Chris Clarke, PR buddy. Hello Kyra Aylsworth, new producer of Inside PR.

06:20 David opens a discussion: Is the news release dead?

12:47 Comment from Doug Haslam from Topaz Partners.

15:40 David reads an email from Seneca Corporate Communications student, A.J. Welsh regarding the relevance of conflict resolution in public relations.

17:20 Discussion on the difference between practicing conflict resolution, mediation and crisis management in public relations.

28:35 PRoper English segment on the difference between âgamutâ and âgambitâ.

31:05 Closing remarks.

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry talk about podcasting and it's role within public relations.

Show Notes

29:30 Inside PRoper English: what

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss building your PR team. They also welcome audio comments from Bryan Person and Francis Wooby. 

Show Notes

36:00 Inside PRoper English: you could care less

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

In this week's episode, David and Terry discuss the place of young PR professionals in the workplace. They also welcome audio comments from Gary Schlee and Michael Allison.

Show Notes

30:00 Inside PRoper English: the subtle difference between persuade and convince

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

In this week's episode of Inside PR, David and Terry have a lot to talk about. They welcome a number of comments, and discuss the importance of understanding how PR fits into the bigger picture of business.

Show Notes

31:00 Inside PRoper English: raise up and lower down

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry and David discuss public relations as a profession. They also welcome an audio comment from Omar Ha-Redeye.

Show Notes

31:00 Inside PRoper English: continual and continuous

31:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week is the vacation edition. With both of them on vacation,  Terry and David recorded this edition early. This week, they discuss how they got into the PR business.

Show Notes

26:00 Inside PRoper English: check back next week!

26:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss the differences between big and small agencies. 

Show Notes

30:40 Inside PRoper English: accommodate

31:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry list the 5 questions you should be asking your social media firm. They also welcome an audio comment from Doug Haslem. 

Show Notes

32:20 Inside PRoper English: the difference between take and bring

33:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry continue their discussion about the senior-level PR practitioner. They also welcome comments from Bryan Person, Chip Griffin, and Joe Thornley. 

Show Notes

34:00 Inside PRoper English: monetize is still not a word, along with access (as a  verb) prioritize and priorize, impactful, deliverable, guest and gift (as verbs).

35:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss discuss making the transition from the role of manager to leader in a PR firm. Also, they welcome an audio comment from Bobby Hewitt. Finally, Terry does his segment of Inside PRoper English.

Show Notes

360:00 Inside PRoper English: monetize is not a word

38:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss ethics, staff turnover, post-mortems, and mentoring. Also, they welcome an audio comment from Luke Armour and Doug Haslem. Finally, Terry does his segment of Inside PRoper English.

Show Notes

37:10 Inside PRoper English: nouns misused as verbs, like access and partner.

39:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss managing yourself and managing people at a PR firm. Also, they welcome an audio comment from Bryan Person. Finally, Terry does his segment of Inside PRoper English.

Show Notes

30:00 Inside PRoper English: virile and viral, and "key learnings"

31:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss the happenings at a PR firm after a client relationship has ended.  Also, they welcome an audio comment from Luke Armour. Finally, Terry does his segment of Inside PRoper English.

Show Notes

25:20 Inside PRoper English: split infinitives

27:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss getting your client relationships started off right.  There are comments from Omar Ha-Redeye, Jonathan Dunn and Natasha Guiry. Finally, Terry does his segment of Inside PRoper English.

Show Notes

18:50 This week's topic: getting your client relationships started off right both formally and informally by establishing trust, setting expectations and talking about the reporting process.

33:52 Inside PRoper English: perpetuate and perpetrate.

36:03 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry are overwhelmed by PR student contributions. They use one of those contributions as a jumping-off point for their major topic of discussion.  Also, they welcome audio comments from Michael Allison, Scott MacDonald, and Omar Ha-Redeye. Finally, Terry does his segment of Inside PRoper English.

Show Notes

17:40 This week's major topic of discussion stems from an email from a recent PR graduate from Humber College, Lauren Schneider, who is working at the Royal Ontario Museum. Her comment is about things you don't learn at PR school but need to learn on the job. Terry and David go off talking about other things that are important in PR that might not be taught in PR school.

27:50 Inside PRoper English: tortuous and torturous

29:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss the importance of good writing in the PR profession. Also, they welcome an audio comment from Doug Haslam. Finally, Terry does his segment of Inside PRoper English.

Show Notes

17:40 This week's major topic of discussion: are good writers made or born?

35:20 Inside PRoper English: apostrophe roundup

36:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss a comment David Philips left to For Immediate Release: The Hobson and Holtz Report #246, about big PR agencies not "getting" social media. Terry does his segment of Inside PRoper English.

Show Notes

14:10 The major topic of discussion for the week: David and Terry discuss a comment David Philips left to For Immediate Release: The Hobson and Holtz Report #246, about big PR agencies not "getting" social media.

35:20 Inside PRoper English: ending sentences with a preposition

38:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss awards in the PR business. They welcome audio comments from Omar Ha-Redeye and Jon Hoel. Finally, Terry does his segment of Inside PRoper English.

Show Notes

08:30 Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

11:30 The major topic of discussion for the week: PR Awards

28:40 Jon Hoel sends in an Inside PRoper English mashup.

30:40 Inside PRoper English: exact and same

32:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss media relations within the broader scope of public relations. They welcome audio comments from Doug Walker, Francis Wooby, and Darryl C. from Calgary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

08:30 Stephen Lewis from Zest Digital in Australia sends in this link about blogging in the workplace.

11:00 Francis Wooby sends in an audio comment.

15:30 Terry kicks off this week's major topic of discussion: the role media relations plays within PR

28:40 Doug Walker sends in an audio contribution.

35:00 Inside PRoper English: definite and definitive

36:20 David mentions the Fans of Inside PR group on Facebook.  Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry continue their chat about ghost blogging and discuss the state of Toronto's professional communication awards. They welcome audio comments from Michelle Book, Joe Thornley, Mitch Joel, Paull Young, Patricia Parsons, and Julie Rusciolelli. Finally, Terry does his segment of Inside PRoper English.

Show Notes

12:00 Audio comments on the topic of ghost blogging from Mitch Joel, Patricia Parsons, and Paull Young.

20:50 David and Terry discuss the comments on the topic of ghost blogging.

29:30 Julie Rusciolelli sends in an audio contribution on the topic of communication awards in Toronto.

36:30 Inside PRoper English: farther and further

38:20 David mentions the Fans of Inside PR group on Facebook.  Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry have a discussion about ghost blogging for clients. They also welcome an audio comment from Dan York. Finally, Terry does his segment of Inside PRoper English.

Show Notes

10:30 This week's major topic of discussion: ghost blogging for clients.

27:30 Inside PRoper English: stationary and stationery

29:30 Terry mentions the Fans of Inside PR group on Facebook.  Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss the top 3 ways to use public opinion research in public relations. Also, Terry does his segment of Inside PRoper English.

Show Notes

06:30 Terry mentions that there are no comments this week, nor are there any commentary. This leads to the main topic of discussion for the week: market research.

08:00 The top 3 ways of using public opinion research for PR.

08:15 The first use is to drive media relations.

20:00 The third use is to drive the development of the communications strategy and the overall plan.

27:30 Inside PRoper English: a round-up of redundancies.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry have a chat about professional spring cleaning. They also welcome audio comments from Jamey Shiels, Elizabeth Hirst, and Boyd Neil. They also welcome an audio contribution from Gary Schlee. Finally, Terry does his segment of Inside PRoper English.

Show Notes

07:00 David introduces Elizabeth Hirst's comment on introducing social media into a Canadian PR curriculum.

12:30 Boyd Neil sends in a comment about Facebook.

16:15 David mentions the Most Valuable Podcast contest going on over at Fly Over Marketing. Go vote for Inside PR here.

18:15 David introduces the main topic of the week: spring cleaning for your PR career.

20:00 The first tip is to work on a shortcoming.

23:30 The second tip is to know what you don't know.  

24:30 The third tip is to ask yourself what you want to be known for. What is your brand?

25:30 The fourth tip is to get a mentor, be a mentor, or both.  

27:40 The fifth and final tip is to lose the "do what you're told" approach

30:30 Gary Schlee sends in an audio commentary.

36:30 Inside PRoper English: over vs. more than

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry have a discussion about the information interview thanks to an audio comment from Scott MacDonald. They also welcome an audio comment from Bob LeDrew and a contribution from Doug Walker. Finally, Terry does his segment of Inside PRoper English.

Show Notes

07:30 David's brother Graeme writes in with a commentary.

10:00 Scott MacDonald calls in with a comment on information interviews.

12:30 Terry and David use Scott's question as a jumping off point and discuss the information interview. They mention Chris Clarke's promo on Across the Sound/For Immediate Release.

30:45 Doug Walker returns with another commentary. 

33:10 Inside PRoper English: adverse and averse

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry revisit the topic of media training. They also welcome audio comments from Bryan Person and Shel Holtz. Finally, Terry does his segment of Inside PRoper English.

Show Notes

11:20 An audio comment from Bryan Person.

16:10 An audio comment from Shel Holtz

19:00 Alan Chumley leaves a comment to the show blog.

20:30 David kicks off this week's main topic: media training

33:10 Inside PRoper English: principal and principle

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week, David and Terry talk about working with other types of agencies as part of a program. They also welcome an audio contribution from Collin Douma. Finally, Terry does his segment of Inside PRoper English.

Show Notes

12:20 This week's main topic: working with other types of agencies as part of a campaign.

27:35 This week's contribution is from Collin Douma, who talks about the term Web 2.0

34:05 Inside PRoper English: number and amount

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.

Show Notes

11:20 This week's main topic: evaluation

28:35 David mentions some measurement resources: KD Paine's blog, Alan Chumley's blog, and the IABC Creative Commons measurement page.

29:50 Inside PRoper English: uninterested and disinterested

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week marks the one-year anniversary of Inside PR. David and Terry take a look back on the year that was, welcome audio comments from Gary Schlee, Terry's brother Tim Fallis, Mitch Joel, and Keith Childs. They welcome a contribution from Gary Schlee of Centennial College. Finally, Terry does his segment of Inside PRoper English.

Show Notes

14:10 Keith Childs of Zurich sends in an audio comment.

16:15 Gary Schlee sends in his congrats on Episode 52

18:20 Terry and David take a look back on Episode #1.

37:33 This week's contribution is from Gary Schlee.

44:04 Inside PRoper English: answer back

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David and Terry discuss an audio clip from Sally Goetsch ("rhymes with sketch") recorded at the Venture Voice Startup Workshop on what public relations is. Also, they welcome audio comments from Mitch Joel, Donna Papacosta and Bob Ledrew. Finally, Terry does his segment of Inside PRoper English.

Show Notes

10:25 Bob Ledrew calls in with a comment.

14:00 Lorne Burger writes in with a question about early-adopter status of social media.

22:05 Sally Goetsch sent in a clip from the Venture Voice Startup Workshop. David and Terry discuss.

32:00 This week's contribution is from Doug Walker.

43:33 Inside PRoper English: rein and reign

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry and David host another comment-cast. They welcome audio comments from Luke Armour, Francis Wooby, Doug Walker, Jon Hoel, and Michael Seaton. They also bid farewell to Chris Clarke's segment and usher in a new era with a contribution from Boyd Neil. Finally, Terry does his segment of Inside PRoper English.

Show Notes

18:27 Francis Wooby comments from majestic Iqualuit, Nunavut.

22:20 Doug Walker is calls in with a few things to say.

29:10 Chris Clarke's final commentary.

35:02 Boyd Neil contributes a segment to Inside PR.

40:30 Inside PRoper English: exasperate and exacerbate

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry and David talk about the importance of your company being involved in social media.  Also, they welcome audio comments from Colin Douma and Andrew Findlater.  Finally, Terry does his segment of Inside PRoper English.

Show Notes

21:07 Terry introduces this week's main topic: should your company be involved in social media?

376:07 Inside PRoper English: its/it's

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry and David talk about investing in existing client relationships.  Also, they play a segment Terry recorded with Luke Armour. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

12:45 David introduces this week's main topic: investing in client relationships.

32:18 Chris Clarke's commentary.

37:00 Inside PRoper English: I feel bad/I feel badly

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

00:30 Terry introduces the show.

03:37 Comment: Mitch Joel. Mitch suggests you check out Beyond Bullets for better presentation skills.

12:31 David introduces this week's main topic: celebrity and PR

30:30 Chris Clarke's commentary.

34:20 Inside PRoper English: allusion and illusion

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

00:30 David introduces the show.

11:33 Comment: Bryan Person.

13:39 David introduces this week's main topic: athletes cliches.

28:58 Chris Clarke's commentary.

32:47 Inside PRoper English: illicit and elicit

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

00:30 Terry introduces the show.

03:32 Comments: Donna Papacosta and Jamey Shiels

09:50 David introduces this week's main topic: the news conference.

25:50 Chris Clarke's commentary.

30:33 Inside PRoper English: imminent and eminent

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

01:15 Terry wants to point listeners to an interview he did with Paull Young for the Forward Podcast.

03:12 Terry talks about his venture into the world of audio book podcasting with his novel The Best Laid Plans, this week with an offer to have his book listed on Podiobooks.

04:10 David talks about a possible new feature on Inside PR: phonecasting, which allows listeners to download podcasts to their cell phones.

05:15 David talks about a podcast interview he did with Eric Bergman about the MRP system he helped pioneer.

6:55 Terry kicks off this week's batch of comments with an email from Michael Keliher. He talks about a promotional giveaway that listeners can enter here.

09:12 David introduces an audio comment from Andrew Findlater of National PR, who is in search of a social media savvy PR professional.

14:10 Terry introduces an audio comment from Paull Young on Canada's social media scene.

15:20 David introduces an audio comment from Colin Douma. Colin wonders what the future of PR, marketing, and social media are going to look like.

21:30 Terry and David use Colin's question as this week's main topic for discussion. Terry has a sense that there will be some change in communications as everyone tries to put a stake in social media. David thinks that the focus needs to be on the conversation and on the fact that we need not go through the media anymore. David asks the question: will marketing and PR change because of social media?

29:05 Terry adds that PR isn't about selling, and that's why he thinks we're best suited to own social media.

31:58 Terry introduces Chris Clarke's commentary this week.

35:28 Inside PRoper English: in terms of

37:50 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

01:15 Terry and David talk about Third Tuesday Toronto from last week.

03:12 Terry introduces an audio comment from Bob Ledrew, a PR practitioner and blogger from Ottawa, who talks about effective presentation skills. This leads to a short discussion about Powerpoint and leads into the main topic for the week.

07:30 David introduces the main topic of the week: effective presentation skills.

08:07 Terry's first point is that when presenting, you must be yourself. You shouldn't stand in front of an audience and perform, although you should dial it up a little bit. David thinks your presentation self is different than your normal self. He says the most important thing is to project your voice, talk more measuredly, and be energetic.

10:45 Terry uses the example of going to the theatre. The actors on stage are not speaking in their normal voice, as they need to understood by those in the far reaches of the theatre.

11:25 Terry offers his second point: the need to involve the audience. Terry likes to say something about the people he knows in the audience. He finds that asking questions is also effective. David recommends writing down people's names so he can refer to people by name.

14:10 Terry's third point: Read the room. Pick up on the communication you're getting back from different parts of the room. If you see people looking restless, perhaps you're not reaching them.

15:20 Terry has four more technical things you can do to increase engagement. The first is your voice: you can speak faster or slower, louder or softer. The second is eye contact: the audience won't believe you if you're looking elsewhere. Terry discourages the machine-gun technique of turning your head from left to right, back and forth, in order to make eye contact. David's tip on eye contact: stare at their forehead. They won't be able to tell that you're not looking them in the eyes.

20:30 As for gestures, Terry believes that hand talkers should not try to stifle what comes naturally. David thinks speakers need their hands to project themselves effectively. When David finds something very important, he will reach out and touch it on the screen. The last technical aspect from Terry is movement. A truly great speaker can get away from the podium and walk around. He recommends getting away from the podium if possible. David thinks a handy tool is the slide advancer.

27:00 Terry adds a point about the Q&A: when someone asks a question not relating to the presentation, respect the audience by telling the questioner that you'll answer it afterwards. With regard to the Q&A, the question may belong to the questioner, but the answer belongs to the audience. As you answer the question, make eye contact with the questioner, but move along to make contact with the entire audience. The Q&A is the last thing the audience will remember. David thinks that presenters anchored down by a lecturne can move away from it doing the Q&A and closer to the audience.

29:45 David ends by saying that this business is where presentations cannot be avoided. He started his career feeling uneasy before presentations, and now he's at a point where he enjoys them.

33:20 Terry introduces Chris Clarke's commentary this week.

35:38 Inside PRoper English: better/best, faster/fastest, older/oldest.

37:20 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

01:15 Terry and David talk about why this is the second take of Inside PR #42. 

02:19 David introduces Terry's novel, The Best Laid Plans. Terry explains that listeners of Inside PR will be glad to know that he is podcasting the book, or turning it into an audiobook if you will. You can find the podcast blog at www.terryfallis.com or on iTunes.

05:37 Terry talks about the upcoming Third Tuesday gathering in Toronto. He mentions that Paull Young will be making an appearance and Mark Evans will be the guest speaker.

07:30 David introduces a comment from Michael O'Connor Clarke.

10:40 Terry talks about a comment Bryan Person left on the blogpage about Inside PRoper English.

12:11 David introduces a comment from Mitch Joel on presentation skills.

14:30 Terry thanks Mitch for his comment because it leads into this week's topic of discussion: presentation skills.

15:00 Terry starts off this week's topic of conversation on presentation skills. In tribute to Mitch, this week Terry and David will talk about six preparation for presentations tips.

19:33 Terry says: Slides are there to support you, not supplant you. One of the principal characteristics of bad presentations is bad slides. Some presenters will read the slides, which makes for a terrible presentation. David says that some people use the slide as the script, the leave-behind, and presentation support. He says that it can't possibly be all three.

23:30 Terry adds that presenters shouldn't break eye contact with the audience for an extended period of time. Turning one's back to the audience is a no-no.

24:15 Terry thinks it's best to use illustrative examples to bring the presentation to life and put a human face on it. David thinks that using examples that the audience can relate to will make the information stick with the audience.

26:44 Prepare for the question and answer period. Few presentations come without questions afterwards, so try to anticipate what questions the audience may ask and prepare potential answers. David says to always save time for the Q&A budgeted into the presentation time.

29:05 Terry's final point: anxiety is your friend. If you find yourself going into a presentation totally relaxed, you probably won't be as engaging as if you were somewhat excited. David has found that over his many years in PR, he has gone from arriving at his presentation not wanting to do it to arriving at his presentation wanting to do a great job.

30:51 Terry sums up his six points of presentations. David adds one more tip for presentations: he tries to anticipate what his competition might present in a new business presentation and out-do the competition.

33:20 David introduces Chris Clarke's commentary this week.

36:27 Inside PRoper English: at this point in time.

37:38 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

03:15 Terry introduces a comment from Colin McKay on the topic of government relations.

04:51 A listener in a journalism program named Eliza is searching for a PR professional to be interviewed.

05:48 Terry introduces this week's main topic for discussion: the new business presentation.

07:15 David starts by naming his four key objectives when going into a new business presentation: demonstrate creativity, show knowledge, deliver the information passionately, and try to make the team and client fit.

08:10 Terry says that he usually brings the whole team into a new business presentation. He seldom brings in the junior people, but he will usually bring the mid-to-senior level people to the presentation. When David worked on the client side, he only wanted to see the people who worked on the account at the new business presentation.

10:30 David doesn't see any reason to bring the president of the firm to the new business pitch if they won't be involved in the account. Terry, as a president himself, feels it's important to be there, as he's usually involved in the creation of the program. He makes it clear if he won't be involved day-to-day, and advises that the entire team make their roles clear to the potential client.

13:45 Terry dispels the myth that the evaluation begins once the first slide goes up. From the moment you walk in the door to the moment you walk out, your team is being evaluated.

17:30 Terry thinks it's important to go over some strategies with the client that you considered but rejected instead of simply going over the ideas you selected. David thinks it shows that you possess a knowledge of the business. He thinks that the best way to show knowledge is to ask the right questions because you should never try to sound more knowledgeable than the client.

26:55 Inside PRoper English for the week: discrete and discreet

28:45 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

01:45 David explains Terry's absence and introduces Michael O'Connor Clarke, VP of Thornley Fallis. Michael spends some time introducing himself to the Inside PR listenership.

04:20 David and Michael launch into the New Year's show. They take a look back on 2006 and a look ahead for 2007.

05:21 David talks about the adoption of social media among PR practitioners and thinks we're still ahead of the game as we enter 2007. Michael talks about the companies taking leadership in the social media space.

07:35 David talks about the opportunities available in the social media space. He wonders if there's a way to monetize social media, to which Michael responds that there is money to be made, but it's going to be made the same way PR practitioners have always made their money: through the councel we provide our clients.

09:44 David brings up Crayon as an example of monetizing social media. He thinks that 2007 is going to be a big year of social media. Michael believes that firms will continue to be contacted by companies who already have agency representation in search of social media expertise because not everyone understands the space yet. He also anticipates more character blogs, fake blogs, and other programs that lack transparency.

15:25 Michael brings up an ongoing bet he knows of between a New York Times editor and Dave Winer: by 2007, which will be more relevant to Google searches, the New York Times or the blogosphere?

19:10 David brings up the topic of who he plans to hire in 2007. What are they reading? How web-savvy are they? During interviews, Michael is always interested in finding out what people read. One answer he found particularly interesting was "Google News", to the question "Where do you get your news?"

21:25 David thinks it's important that PR practitioners have interests outside of PR. He enjoys hearing about people's interests during interviews because every piece of their personal makeup has something to do with their ability to work in communications.

44:15 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Show Notes

00:30  David opens the show and educates Terry on which countries observe "boxing Day."  He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

02:08  Terry and David discuss how slow IPR #38 seemed.

03:25  Terry notes that there were no formal comments this week although David reports on a Sype chat he had with Bryan Person of the New Comm Road podcast.

04:08  Terry reports on the lunch David and he had with our northern-most listener Francis Wooby from Iqualiut, Nunavut.

07:30  Terry notes that he will be away for a week but hopes not to miss a show by pre-recording IPR #40.

09:12  Terry introduces the major topic of discussion this week, government relations and how it fits into public relations.

11:00  Terry takes issue with term "lobbying" and then talks about the "old school" and the "new school" of government relations.

13:38  David talks about how Fleishman Hillard is set up to handle government relations and government communications.  Terry agrees and notes how Thornley Fallis approaches this issue.

17:05  Terry and David talk about how separate and distinct GR and in some cases IR are within PR.

20:20  Terry and Dave discuss how important it is for organizations to build informed and constructive relationships with government when there are no burning issues on the agenda. 

23:57  Terry and Dave examine the need to build relationships with the unelected civil servants and not just with the Minister or other elected politicians.

27:22  Terry invites listener feedback on the GR discussion.

28:03  Terry presents Inside PRoper English for this week:  "unique"

29:58  Terry closes out the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

They play Chris Clarke's commentary for the week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:45 Francis Wooby drops in with an audio comment for Lauren Oostveen and her question about freelance consulting.

05:15 Another comment comes in from Paula DeSantis from Lisbon about social media and PR. She asks what percentage of work Terry and David are doing in social media. While neither are billing a lot, awareness among clients of social media is growing. Terry says that he is approaching a large number of clients about social media. Paula also asks which clients are using social media, to which Terry replies that his firm's innovative clients are using social media. Finally, she asks how much money has been invested in social media, to which Terry replies not a lot of money, but mostly time.

13:30 David and Terry go off on a tangeant about how the time they have invested in social media has affected them as PR professionals.

18:28 Terry mentions that it's unclear if he will be back for the next episode of Inside PR, as he will be on a cruise.

19:45 David starts this week's main topic: Inside PR's 12 Days of Christmas. On the first day of Christmas my client gave to me...A 50% budget increase.

21:00 On the second day of Christmas an international PR association gave to me...2 international PR awards.

23:45 On the third day of Christmas a newspaper reporter gave to me...3 front-page stories above the fold.

26:10 On the fourth day of Christmas a competitor gave to me...four conflict clients. Terry explains what a conflict client.

27:50 On the fifth day of Christmas a procurement officer gave to me...five blended rates.

42:35 Inside PRoper English for the week: affect vs. effect

45:10 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.