Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel. 00:26 Terry opens the show. 01:27 Dave introduces this week's 4Q segment with Edelman's Steve Rubel. 05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel's responses to the 4Q's. 19:56 Terry introduces the -30- segment. 23:08 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman interview Alan Chumley and discuss PR measurement. 00:28 Terry opens the show. 00:40 Dave introduces this week's topic: PR measurement. 00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement. Note: Alan will be speaking at a CCPRF event tonight. 02:01 Dave introduces 4Q's with Alan Chumley. 07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like. 28:39 Martin introduces this week's -30- segment. 31:42 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the recent guideline changes by the FTC regarding bloggers. 00:25 Terry opens the show. 00:52 Terry gives a shout-out to Sallie Goetsch and Jody Koehler for their recent comments. 01:24 Martin introduces this week's topic: The Federal Trade Commission (FTC) recently changed some rules regarding bloggers. 10:53 Producer's Note: The IPR episode Martin is referring to is #161. 19:49 Martin introduces this week's -30- segment. 22:27 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the future of media relations as social media continues to grow. 00:25 Terry opens the show. 01:34 Terry opens a discussion about the relationship between media relations and social media within the PR industry. 23:01 Terry introduces this week's -30- segment. 25:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Mitch Joel and wrap up the show with their new segment "30." 00:24 Martin opens the show. 00:37 Terry introduces the 4Qs segment with Mitch Joel, author of "Six Pixels of Separation." 12:56 Martin, Terry and Dave have a discussion based on some of the topics brought up in their Mitch Joel interview. 23:56 Martin introduces this week's edition of "30." 26:20 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.