display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement. 00:26 Dave opens the show. 00:41 Terry talks about IPR's brand new theme music, written by Damon de Szegheo. 03:00 This week's topic was "ripped from the headlines," as Dave says. Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte's trip to the moon. 20:02 Terry introduces this week's -30- segment. 21:49 Terry closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now. 00:28 Terry opens the show. 00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release. 02:03 Terry notes that Dave tweeted about a recent ranking of Canada's podcasts by Sean McGaughey. 04:13 Terry introduces this week's topic: Pr agencies, then and now. The topic is broken down into three discussion points: finance, operations and the work itself (in that order). 27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week. 30:08 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis and Martin Waxman have an in-depth discussion about etiquette in public relations based on their interview with Louise Armstrong. 00:26 Terry opens the show. 01:08 Martin talks about this week's 4Q's with Louise Armstrong, co-founder of Palette PR. 02:09 Terry and Martin have a brief discussion about issues management regarding the H1N1 flu virus. 08:38 Martin and Terry discuss the importance of etiquette in the practice of PR based on their interview with Louise. 19:04 Terry kicks off this week's -30- segment. 21:09 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel. 00:26 Terry opens the show. 01:27 Dave introduces this week's 4Q segment with Edelman's Steve Rubel. 05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel's responses to the 4Q's. 19:56 Terry introduces the -30- segment. 23:08 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman interview Alan Chumley and discuss PR measurement. 00:28 Terry opens the show. 00:40 Dave introduces this week's topic: PR measurement. 00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement. Note: Alan will be speaking at a CCPRF event tonight. 02:01 Dave introduces 4Q's with Alan Chumley. 07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like. 28:39 Martin introduces this week's -30- segment. 31:42 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the recent guideline changes by the FTC regarding bloggers. 00:25 Terry opens the show. 00:52 Terry gives a shout-out to Sallie Goetsch and Jody Koehler for their recent comments. 01:24 Martin introduces this week's topic: The Federal Trade Commission (FTC) recently changed some rules regarding bloggers. 10:53 Producer's Note: The IPR episode Martin is referring to is #161. 19:49 Martin introduces this week's -30- segment. 22:27 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the future of media relations as social media continues to grow. 00:25 Terry opens the show. 01:34 Terry opens a discussion about the relationship between media relations and social media within the PR industry. 23:01 Terry introduces this week's -30- segment. 25:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Mitch Joel and wrap up the show with their new segment "30." 00:24 Martin opens the show. 00:37 Terry introduces the 4Qs segment with Mitch Joel, author of "Six Pixels of Separation." 12:56 Martin, Terry and Dave have a discussion based on some of the topics brought up in their Mitch Joel interview. 23:56 Martin introduces this week's edition of "30." 26:20 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Shel Israel and wrap up the show with their new segment "30." 00:27 Dave opens the show. 01:03 Martin introduces the interview he did with Shel Israel at Third Tuesday Toronto. 05:03 The guys discuss Shel's interview at length and talk about how much social media might be too much in client PR projects. 21:28 Dave introduces this week's edition of "30." 23:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. 00:34 Terry opens the show. 00:53 Terry, Dave and Martin talk about what they've been up to over the summer and the new IPR. 03:57 Terry tells us that IPR is now on Twitter: @inside_pr 07:44 Dave mentions that an interview with Shel Israel will likely be recorded this week at Third Tuesday Toronto and featured on IPR. Note: Shel Isreal is currently on a cross-Canada book launch for his new book "Twitterville." 08:18 Martin talks about a new segment on IPR called "30." 09:31 Dave discusses the interview format for IPR. 10:39 Terry tells us that Mitch Joel, who recently authored the book "Six Pixels of Separation," has agreed to an interview for the show. 12:45 Terry mentions one last potential interview- Louise Armstrong, Martin's business partner at Palette PR. 16:38 Terry introduces the first "30." 21:59 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR David Jones and Martin Waxman share "war stories" from the world of public relations. 00:26 Martin opens the show. 01:30 Dave introduces this week's topic: "war stories" from Martin and Dave's collective past in the PR world. 01:58 Martin kicks off the show with the first story. 8:10 Dave shares a story about Molson's fund raising concert for SARS- Molson Canadian Rocks Toronto or SARS Stock, as it was more commonly referred to. 15:51 Martin tells a story about an experience he had working with Yuk Yuk's. 20:49 Dave tells the final story of the show from his time with the Royal Canadian Golf Association. 32:43 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how podcasting fits within the context of public relations. Show Notes: 00:27 Terry opens the show. 00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143. 04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations. 33:20 Terry wraps up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur Show Notes: 00:27 Dave opens the show. 01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be found on the IABC Toronto website. 03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas. 03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares. 08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future. 08:48 Terry breaks the discussion down into 4 categories. 1. Media Relations 2. Social Media 3. Events, Stunts and Guerrilla PR 4. Stakeholder/ Interest Group Relations or Alliance Building 09:18 Julie discusses what she believes will happen to media relations in the future. 12:27 Dave discusses his thoughts on the future of media relations. 16:53 Dave begins the discussion on what social media will look like in 10 years. 29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years. 29:49 Dave talks about the future of events, stunts and guerrilla PR. 32:29 Terry discusses the future of Stakeholder Relations. 35:57 Terry, Dave and Julie discuss where they will be in 10 years. 36:55 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business. Show Notes 00:26 Martin opens the show 02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business. 02:58 Martin introduces the first sign: When you love your job but hate going into work 05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot 06:38 Martin discusses the third sign: Taking the little things too seriously 10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency 14:08 Martin discusses the last sign: An entrepreneurial calling 20:09 Martin recaps the five signs you should start your own PR business. 21:20 Martin and Julie close the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change. Show Notes 00:32 Dave introduces the show 01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca 02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important? 03:49 Keith gets a dig in at Dave for having issues with last week's podcast 04:07 Dave references Kate Trgovac 04:53 Dave talks about Joseph Thornley's Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog 08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release. 09:52 Dave and Keith discuss the "5 thoughts on the future of PR": Agencies must become comfortable with the personal branding of employees Agencies need to do a far better job training staff Agencies have to explain to clients that mistakes will happen Agencies must help clients move from reactive to proactive to interactive Agencies must reconsider their core value 40:30 Dave wraps the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave and Terry usher in a new era with a new podcast format. Show Notes 00:29 Terry introduces the show. 01:13 Dave and Terry usher in a new era with a new podcast format. 03:00 Dave asks today's panel members to introduce themselves. Julie Rusciolelli from Maverick PR Keith McArthur from Veritas' com.motion Martin Waxman from Palette PR 04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College. 07:02 The panel weighs in on the first main topic of today's episode - Ethics and Reputation in Public Relations. 24:20 Keith kicks off today's second main topic - Michael Bryant, YouTube and Government's use of social media. 41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you'd like to bring it back. 41:45 Criteria for being on the new Inside PR panel and Dave signs off. Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week's episode of Inside PR was produced by Kyra Aylsworth.

Comments? Send us an email as insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list. Also, they welcome audio comments from David Fleet and Bernard Goldbach.

00:36 David introduces the show. 01:06 David and Terry welcome a comment from Dave Fleet.

01:10 Dave Fleet gives his comments on the Veritas survey.

02:38 David and Terry address Dave Fleet's comments and the Veritas survey results.

03:48 Dave and Terry welcome a comment from Bernie Goldbach.

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum.

04:58 David and Terry thank Bernie for his comment.

06:28 David introduces today main topic: Social Media & PR Wish list

27:43 Inside PRoper English: The redundant phrase - "The reason is, because..."

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about podcasting and it's role within public relations.

Show Notes

00:30 Terry introduces the show.

01:30 Terry talks about Podcast Expo.

07:55 Terry introduces the main topic of discussion for the week: podcasting and public relations.

29:30 Inside PRoper English: what

30:30 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week is the vacation edition. With both of them on vacation, Terry and David recorded this edition early. This week, they discuss how they got into the PR business.

00:30 David introduces the show.

01:30 Terry and David are on vacation - this is the vacation edition.

02:15 Terry says that he and David will discuss how they made their careers in PR. Neither intended to work in PR until they were actually working in it.

26:00 Inside PRoper English: check back next week!

26:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry and David talk about the future of social media and PR's place within it. Also, they welcome audio comments from Paull Young, Andrew Findlater, and Colin Douma. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:29 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:15 Terry wants to point listeners to an interview he did with Paull Young for the Forward Podcast.

03:12 Terry talks about his venture into the world of audio book podcasting with his novel The Best Laid Plans, this week with an offer to have his book listed on Podiobooks.

04:10 David talks about a possible new feature on Inside PR: phonecasting, which allows listeners to download podcasts to their cell phones.

05:15 David talks about a podcast interview he did with Eric Bergman about the MRP system he helped pioneer.

6:55 Terry kicks off this week's batch of comments with an email from Michael Keliher. He talks about a promotional giveaway that listeners can enter here.

09:12 David introduces an audio comment from Andrew Findlater of National PR, who is in search of a social media savvy PR professional. Terry points out that his firm is also on the hunt for such PR pros.

14:10 Terry introduces an audio comment from Paull Young on Canada's social media scene.

15:20 David introduces an audio comment from Colin Douma. Colin wonders what the future of PR, marketing, and social media are going to look like.

21:30 Terry and David use Colin's question as this week's main topic for discussion. Terry has a sense that there will be some change in communications as everyone tries to put a stake in social media. David thinks that the focus needs to be on the conversation and on the fact that we need not go through the media anymore. David asks the question: will marketing and PR change because of social media?

29:05 Terry adds that PR isn't about selling, and that's why he thinks we're best suited to own social media.

31:58 Terry introduces Chris Clarke's commentary this week.

35:28 Inside PRoper English: avoiding unnecessary "filler" words, phrases and cliches like "essentially," "basically," "at the end of the day," and Terry's favourite, "in terms of."

37:50 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

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This week on Inside PR, Terry and David hold their first of many discussions on the myths of public relations. This week, they talk about the myth of the "PR agency sweatshop". Also, they play this week's contribution from Chris Clarke and Terry does his segment of Inside PRoper English.

Show Notes

00:33 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:43 Terry reminds listeners that he recently posted a special edition of Inside PR with Esther Buchsbaum, co-founder of Communications Meca and the first ever Canadian chair of the Counselors Academy spring conference. Interested listeners can find the episode here on the Inside PR blog page.

02:20 Terry talks about a comment from Jamey Sheils on Inside PR #21.

03:30 David talks about a comment from Owen Lystrup.

06:21 David introduces a chat about the myths of the public relations. This week's topic is the myth surrounding the "PR agency sweatshop."

07:41 Terry makes it clear that there are fewer agency "sweatshops" than most believe.

10:28 David believes the "PR sweatshop" depends on the person's perspective. He talks about his time years ago working long hours, but from his perspective, not in a sweatshop.

13:00 Terry doesn't see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it would be in the firm's and the employee's longer term interest to hire a second consultant and split the 10 hours/day in two.

14:40 David thinks everyone should do their homework and know what they're getting into before they join an agency.

18:33 David says that the long hours he worked early in his career has led to him being more efficient.

19:20 Terry mentions that there are far fewer "PR sweatshops" than most would think, but David says that there are a few "sweatshops" where it's an owner and a group of interns. Terry agrees but doesn't think that's the way to build an agency, but these agencies do exist.

21:55 Terry mentions that he's had a mere two all-nighters in his 18 years as a consultant.

22:20 David welcomes any stories relating to "PR sweatshops".

23:11 Terry introduces and plays Chris Clarke's segment for the week.

26:09 Inside PRoper English for the week: the proper use of the word "none"

27:39 David closes the show and invites listener comments; through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site.

Our theme music is Streetwalker by CJacks from the Podsafe Music Network. Roger Dey is our announcer.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman make a special announcement and welcome a listener comment.

00:31 Terry opens the show.

01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.

03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.

04:26 Dave, Martin and Terry all sound off on the role of authenticity when a PR agency takes on the task of transcribing blogs for their clients.

10:44 Terry introduces this week's topic: IPR's summer hiatus and the future of the show.

23:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis and Martin Waxman discuss the top 5 questions any company should ask a PR agency regarding social media when they are shopping around for a firm.

00:27 Terry opens the show.

01:21  Martin tells us about his travels to the Counselors Academy conference and the CPRS annual conference in Vancouver.

07:36  Martin introduces this week's topic: What are some of the questions a client can ask a PR agency in order to gauge whether or not they have a strong handle on social media practices?

08:08  The first question is: How active is the agency and its employees in the social media world?  For example, are they using Twitter?  Do they blog?

11:39  Terry asks the next question: What social media projects or case studies has the agency already accomplished?

14:25  Martin asks the third question: According to the agency, what are the governing principles of social media?

19:25  The fourth question is: How do you monitor social media and what kind of response do you get back?  Do you use Google Alerts or Technorati?

23:45:  Finally, how does your company fit with the agency?  Does the relationship feel right?

26:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones discuss how public relations changes during the summer season and welcome a listener comment.  Martin Waxman reports from Vancouver.

00:26 Terry opens the show.

02:25 Dave mentions the now famous Billy Bob Thornton interview with Jian Ghomeshi.

03:11 Terry welcomes a comment from Felipe Mangabeira of FirstCom Communications in Sao Paulo, Brazil.

04:30 Terry opens a discussion about how public/media relations changes during the summer season.

13:00 Terry introduces Martin, reporting from the CPRS conference in Vancouver.

15:11  After a brief run-down of some of the events at the conference, Martin introduces the interview segments with Julie Szabo and Darren Barefoot of Capulet Communications, Terry Flynn of McMaster University and Paul Mylrea of the Global Alliance for Public Relations and Communications Management.

28:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones discuss client/vendor relationships and Martin Waxman reports from sunny California.

00:26 Dave opens the show.

05:08 Dave starts a discussion stemming from a YouTube video he saw about client/vendor relationships posted on Dave Fleet's blog.

26:50 Terry introduces Martin's segment, recorded in Palm Springs, California at the Counselors Academy Conference.

27:22 Martin gives us some highlights of the conference and tells us he will be interviewing the following people:  Pat McNamara of Apex Public Relations, Deborah Weinstein of Strategic Objectives, Joseph Thornley of Thornley Fallis Communications, Elise Mitchell of Mitchell Communications Group, Gini Dietrich of Arment Dietrich, Scott Farrell of Golin Harris and Jason Baer of Convince and Convert.

40:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the importance of maintaining professionalism in the realm of social media and welcome listener comments.

00:27 Terry opens the show.

01:50 Terry welcomes a comment from David Mullen.

04:20 Terry welcomes a comment from Joe Troxler.

05:10 Martin mentions that he and Terry just came from Third Tuesday Toronto, where the folks from MGI Media were speaking.

05:35 Martin and Terry have a discussion about video and podcasting production, as well as professionalism in the social media world.

25:04 Terry shifts the topic to a discussion of audio versus video podcasts.

28:17 Martin announces that as of Tuesday, May 26 he will be the incoming President of  CPRS Toronto.

29:15 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the recent controversy surrounding former Prime Minister Brian Mulroney and the necessity of maintaining a true representation of public relations.

00:27 Terry opens the show.

08:10 Terry mentions that Joe Thornley has started a Third Tuesday Social Media Book Club using the application Shelfari.

08:55 Martin announces that he will be speaking on a panel with Joe Thornley, Daniel Tish and Kerry Harris at the CPRS National Conference at the beginning of June in Vancouver.

09:29 Terry welcomes a comment from Michael Miller.

12:40 Terry opens a discussion about the hearings going on in Ottawa regarding former Prime Minister Brian Mulroney's business relationship with Karlheinz Schreiber.

21:50 Martin introduces another discussion point which arose from a post he read by David Mullen, entitled "The Worst Thing About PR."

29:49 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the public perception of PR and the need for a Canadian PR publication.

00:28 Terry opens the show.

02:42 Terry mentions that For Immediate Release featured the results of their listener survey and Inside PR tied for the #1 spot on the Top 5 list of other PR podcasts that FIR listeners tune into.

04:53 Both Terry and Martin agree that it's great to see two other Canadian podcasts on the Top 5 list: Six Pixels of Seperation and Trafcom News Podcast.

06:15 Martin tells us that Grizzly's Growls has invited the hosts of Inside PR and For Immediate Release to appear on his podcast.

08:00 Martin starts a discussion about Maverick PR's Internship Idol competition.

18:17 Terry opens a discussion about PR Week after seeing a news item about it on Joe Thornley's blog.

28:07 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR we listen to a live recording of the CPRS Toronto Web 2.0 PR panel with Martin Waxman moderating.

00:44 Martin opens the show.

01:05 Welcoming comments from Lawrence Stevenson, president of CPRS Toronto.

01:24 Lawrence introduces the evening's co-chair, Alison Reed.

01:40 Alison introduces the moderator for the evening, Martin Waxman.

04:09 Martin introduces the discussion panelists: Kate Trgovac, Ed Lee, Keith McArthur, David Jones and Lisa Leung.

07:22 The discussion begins with the first question for the panel coming from Martin: What would your definition of social media be?

17:55 Martin asks the panel if they think social media could replace television or water cooler chats as the first place people gather socially.

27:09 Martin welcomes a question from Lawrence Stevenson off the live Twitter feed.

34:59 Martin asks a question from the live Twitter feed: What do you think the first social media tool is?

38:37 Final question from the Twitter feed: How do you measure the success of a social media campaign?

43:50 Show closes.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman share "war stories" from the world of public relations.

00:26 Martin opens the show.

01:30 Dave introduces this week's topic: "war stories" from Martin and Dave's collective past in the PR world.

01:58 Martin kicks off the show with the first story.

8:10 Dave shares a story about Molson's fund raising concert for SARS- Molson Canadian Rocks Toronto or SARS Stock, as it was more commonly referred to.

15:51 Martin tells a story about an experience he had working with Yuk Yuk's.

20:49 Dave tells the final story of the show from his time with the Royal Canadian Golf Association.

32:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the role of customer service in public relations.

00:26 Terry opens the show.

01:19 Terry welcomes a question from Daniel D.

09:15 Martin tells us the short version of how Palette PR got its name.

12:36 Dave introduces another question from Ian Ross, former president of the CPRS Toronto Chapter.

14:18 Terry, Dave and Martin have an in-depth discussion about the role customer service plays on the agency side of public relations.

25:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the topics that are brought up.

00:26 Dave opens the show.

01:23 Martin tells us this week's show will be a "comment round-up"  and welcomes the first comment from Julie Rusciolelli.

03:44 Terry mentions what a wonderful time he had at the CPRS Pinnacle Awards Dinner (Hamilton Branch) and gives a shout-out to all the new Inside PR subscribers he met there.

05:09 Martin mentions that the CPRS Toronto Ace Awards are coming up on April 21st.

06:54 Dave introduces an audio comment from Deborah Zanke in response to a question asked by Crystal Klippenstein regarding the role of PR in the non-profit sector.

12:22 Terry comments on the importance of balancing promotion and protection when working with non-profit organizations.

13:30 Dave mentions that the Canadian founder of War Child is tweeting from a war zone in Africa and that it's an excellent example of how non-profit organizations are embracing social media.

16:42 Terry introduces another audio comment from Barbara Nixon.

21:09 Dave, Terry and Martin discuss whether or not portfolios are important when applying for a job in public relations.

27:01 Dave, Terry and Martin all agree that having a blog can be a major asset when applying for jobs in the PR world.

29:25 Terry closes the show.

Production Note: This week's rejoinder is courtesy of Grizzly's Growls Podcast.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss all things Twitter.

00:27 Terry opens the show.

01:22 Terry announces that he spoke at the Canadian Public Relations Society (Hamilton Branch) Pinnacle Awards dinner last night.

02:12 Terry mentions the immense amount of major media coverage Twitter has received in the past month.

03:22 Terry introduces the show topic for this week: the "usability" or pros and cons of Twitter on the agency and client side of public relations.

04:07 Dave and Marin have an in-depth discussion about how they use Twitter and what they like, or don't like, about the tool.

18:02 Dave discusses the etiquette of following and being followed on Twitter.

20:55 Martin suggests that a tipping point with Twitter usage may be when a user goes from using the Twitter.com interface to using an application like Tweetdeck or Twirl.

24:49 Terry shifts the conversation to a discussion of how some organizations are using Twitter, with examples of how Twitter can work for the clients of PR agencies.

32:49 Dave talks about how successful Twitter can be at building professional relationships, citing his relationship to Antonia Zerbisias as an example.

34:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman discuss awards season in the PR world and welcome comments from listeners.

00:28 Dave opens the show.

01:03 Martin welcomes a comment from Crystal Klippenstein, regarding the role of PR practioners in the non-profit sector.

03:15 Dave welcomes a comment from Karen Ashley, regarding the old Inside PR segment, Inside PRoper English.

06:07 Dave introduces this week's topic: awards season in the world of PR, specifically the IABC awards and the CPRS awards.

10:14 Dave and Martin discuss the common weak points they have encountered within award submission packages.

13:17 Dave and Martin both agree the more specific your objectives are, the more likely your award submission is likely to stand out.

16:40 Dave opens a discussion about the reasons PR agencies enter their work for awards.

20:43 Dave thinks that creating a nicer looking award and a more exciting award ceremony are key to chalking up more interest in submitting for consideration.

23:51 Dave sums up the top three reasons most PR agencies enter themselves for award consideration.

26:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman look back over the past three years of Inside PR, discuss the future of social media and welcome three listener comments.

00:28 Dave opens the show.

01:20 Terry introduces the Inside PR anniversary show clips from Episodes 1, 52 and 104.

03:53 Episode #1 clip starts.

05:46 Episode #52 clip starts.

08:20 Episode #104 clip starts.

11:11 Terry, Dave and Martin discuss the show clips and how the show has evolved in the past three years.

13:17 Terry reflects on the change in the concept of transparency and authenticity in the world of PR over the past few years.

18:18 Dave opens the question of whether or not first-mover advantage is one of the most important factors in social media.

19:07 Dave makes note of the fact that most Inside PR subscribers also listen to other PR podcasts, such as For Immediate Release and Six Pixels of Seperation.

22:18 Terry notes that while podcasts have not grown in popularity as quickly as he thought they might, many mainstream media outlets, such as the CBC and NPR, provide content in podcast form.

24:25 Dave mentions the difficulty that amatuer podcasters have in competing with mainstream podcasts hosted by people like Bill Maher and Adam Carolla.

26:42 Terry introduces a comment from Sallie Goetsch, founder of The Podcast Asylum.

27:21 Terry introduces a question from Kalene Morgan, a PR professor at Humber College.

31:55 Terry welcomes the final comment from Alison Farbar, who was introduced to Inside PR by Shel Holtz.

34:00 Terry asks Dave and Martin for their thoughts on how an individual can make the transition from the client side of PR to the agency side.

39:01 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss managing a PR agency through the current economic recession.

00:28 Terry opens the show.

00:57 Housekeeping note: Terry explains why Inside PR #154 has not yet appeared on iTunes.

03:38 Martin introduces the show topic for this week: managing an agency through the recession.

03:54 Martin mentions that the show topic was partly inspired by Todd Defren's recent blog post.

05:11 Martin mentions the Counselor's Academy, an offshoot of The Public Relations Society of America, which is an organization geared toward PR agencies.

06:38 Terry begins a review of the ways in which agencies bill their clients and how that may change during a recession.

13:29 Terry introduces a discussion on the challenging concept of value billing.

20:08 Terry shares some techniques on cash-flow managment for PR agencies.

28:40 Terry opens a discussion about the most valuable resource any PR agency has: it's people.

32:26 Terry gives Dave Fleet a shout-out for all his hard work at Thornley Fallis.

34:18 Terry announces that next week's episode of Inside PR marks the show's 3rd anniversary!

35:11 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth conversation about PR accreditation.

00:25 Dave opens the show.

00:54 Dave introduces this week's topic: Accreditation in the world of PR and the two major organizations that grant it.

01:44 Martin gives a quick 101 on the Canadian Public Relations Society APR designation, which he describes as similar, but not quite identical to the accreditation of the Public Relations Society of America.

06:05 Terry opens a discussion about the value of PR accreditation.

17:01 Terry discusses his interest in Edward Bernays and how he first learned about him while listening to the CBC's radio show The Age of Persuasion, hosted by Terry O'Reilly.

18:24 Martin talks about James Grunig, a communications theorist, who has developed 4 major models of public relations.

19:40 Terry discusses the application requirements for the IABC's ABC accreditation and compares it to the requirements of the CPRS program to pursue an APR.

21:30 Martin mentions that he and his fellow accreditation committee co-chair at the CPRS, Vince Power, act as facilitators of study groups for those who are pursuing their APR.

25:57 Terry thanks Shel Holtz for suggesting that a discussion of the APR should include comments about the IABC's ABC accreditation.

26:29 Housekeeping note: Terry thanks Janna Guberman for loyally producing Inside PR these past few months and notes that the producer's torch has been passed on to Sarah Laister.

27:14 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26  Terry opens the show.

01:05  Terry tells us that this week's show will be devoted to a "comment round-up," which will be followed by a specific topic near the end of the show.

01:46  Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27  Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05  In response to Jeremy's question, Terry and Martin discuss the do's and don't's of being an intern in the PR world.

11:35  Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03  Terry introduces another comment that was left on the blog by Mike Keliher.

20:12  Martin wraps up the comment portion of the episode with two final comments from last week's live episode, recorded at Podcamp Toronto.

20:29  Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57  Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15  Martin welcomes the final comment of the show from Sarah Bannoff.

23:09  Martin introduces a discussion about the new Skittles website.

25:18  Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27  Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40  Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04  Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman are podcasting live from Podcamp Toronto at Ryerson University and host the show as a Q & A session with their live audience.

0:29 Terry opens the show.

0:49 Terry reminds us that Inside PR is being recorded live at Podcamp Toronto which is held at Ryerson University.

o:57 Terry tells us the show topic will be determined by audience questions this week, with some focus on the role of social media within public relations.

1:42 Maureen McBride asks Terry, Dave and Martin for their opinion regarding the balance between traditional media and social media and how that balance is changing within the public relations field.

10:04 Dave asks the audience, specifically those who work in PR, what their biggest fear is when it comes to working within the social media space.

10:20 An audience member asks whether or not PR agencies understand the time sensitivity involved in engaging with social media, as opposed to the time allowances of working with traditional media.

15:16 Diana Spremo, an independent PR practitioner, asks Terry, Dave and Martin to define the social media press release.

16:18 Dave tells the audience that that Boris Spremo, Diana's father, is a legendary photojournalist, who has worked for such publications as the Toronto Star.

19:48 Audience member Danny Brown asks if it might be time for PR to have a regulatory body.

25:05 Heather Robinson asks Terry, Dave and Martin as PR practitioners how they convince their clients to give social media a try.

31:53 Michelle Sullivan asks everyone what they think the future of traditional media might hold.

33:52 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, Eden Spodek and Roger Christie.

00:26 Dave opens the show.

01:41 Dave reminds us that next week, Inside PR will be doing a live recording at Podcamp Toronto at Ryerson University.

03:21 Dave gives a shout-out and congratulations to Ed Lee who has taken over for Keith McArthur at com.motion.

03:58 Martin mentions that he was has started a Wiki called "Twittionary", an evolving dictionary on all things twitter, which was based on a post by Shannon Yelland.

04:33 Terry reads a comment form Al Croft.

06:09 Martin introduces an audio comment from Eden Spodek of Bargainista and Community Divas.

06:22 Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.

06:55 Martin give his perspective on how he defines an influencer.

07:52 Dave discusses how he defines an influencer.

14:08 Terry introduces a comment from Roger Christie on Online Reputation Management stemming from an online study by Weber Shandwick.

18:30 Terry mentions the Roger has also written a blog post on this topic.

19:04 Dave introduces the show topic: The Notion of PR People Becoming the Story.

23:35 Dave brings up the topic of how this relates to the online world - he refers to a "fight" that occurred on Twitter recently.

25:32 Martin mentions that Ian Capstick has a post encapsulating where things are in terms of this "fight".

25:40 Martin mentions the ongoing battle between Scott Monty and Jalopnik.

36:21 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis discusses the main differences between agency work and corporate/in-house work within a PR department and welcomes comments from Julia Bae, Shel Holtz and Jermaine Stennett.

00:27 Terry opens the show.

01:36 Housekeeping: Terry reminds us about Third Tuesday Toronto on February 17, with Carol Leaman, the CEO of AideRSS hosting.

02:42 Terry reads a comment from Julia Bae, a PR student at Ryerson University.

06:14 Terry mentions that working with the Canadian Council Of Public Relations Firms, they've been getting together with Terry Flynn at DeGroote School of Business at McMaster and developing a few professional development modules for PR.

07:27 Terry introduces a comment from Shel Holtz about including IABC's ABC accreditation in the discussion of APR ref: Annette Martell.

08:54 Terry introduces a comment from Jermaine Stennett which provides the topic for today's show: What is the main difference between agency work and corporate/in- house work within a PR department.

11:18 Terry discusses the agency side.

15:10 Terry talks about the client/corporate side.

20:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren's post "Don't Fire Your Agency for Performance (Before Reading This)" and welcome a comment from Sheldon Levine.

00:28 Dave opens the show.

01:09 Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is Carol Leaman, the CEO of AideRSS, the company behind PostRank.

02:18 Dave mentions that Leona Hobbs, who formally worked at Tucows, has accepted a position at Social Media Group as Director of Communications.

03:15 Terry introduces a comment from Sheldon Levine, a student at Seneca College, on IPR #147.

05:05 Terry notes that they will be doing a live recording of Inside PR at Podcamp Toronto which is taking place Feb 21st and 22nd at Ryerson University.

07:58 Martin mentions that he is the APR co-chair for Toronto.

09:05 Martin introduces the topic of discussion: Todd Defren's post "Don't Fire Your Agency for Performance (Before Reading This)". 

20:22 Dave mentions some ways to make sure the agency/team is performing up to expectations.

23:00 Terry mentions the importance of checking in with your clients.

28:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the social media efforts of the Globe and Mail in light of the unveiling of the federal budget and welcome comments from Jody Koehler and Erick Bauer.

00:26 Terry opens the show

01:24 Terry notes that Guy Skipworth has started a blog called "The Big Canadian Picture".

01:40 Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a blog called "A Call for Class"  which deals with etiquette in communications and in your everyday business life.

02:33 Martin explains that Louise is certified by Protocol school of Washington.

04:49 Terry mentions that Podcamp Toronto is coming up on Feb 21st and 22nd at Ryerson University and that Inside PR will be doing another live recording there.

05:57 Terry mentions that Donna Papacosta of Trafcom news podcast left a comment.

06:41 Terry reads a comment left by Jody Koehler in Holland.

07:43 Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you're approaching.

08:56 Martin says, as Joe Thornley mentioned at Talk is Cheap, one thing to do is engage them in the social media space, for example, commenting on their blog.

10:04 Terry discusses engaging in the social media space, but also the importance of meeting them face to face.

12:37 Terry introduces the major topic for the show: The social media efforts of the Globe and Mail in light of the unveiling of the federal budget.

24:28 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones, and Martin Waxman present an interview done by Guy Skipworth. He talks with Kim Geiger, an intern at Scotiabank. They also welcome comments from Terry Flynn and Keith McArthur.

Show Notes:

00:26 Martin opens the show

01:00 Dave mentions some comments they have received. The first from Terry Flynn, on Inside PR #145's mention of Paul Bates.

03:34 Dace introduces a comment from Keith McArthur.

04:08 Dave and Martin discuss Keith's comment.

08:19 Martin introduces Guy Skipworth's interview with Kim Geiger.

09:02 Guy Skipworth interview's Kim Geiger.

20:24 Martin discusses the interview and mentions what he looks for in an intern.

28:29 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the next steps for journalists who have been laid off and how these layoffs will affect the PR profession and welcome a comment from Steve Mullen.

Show Notes:

00:27 Terry opens the show.

00:54 Terry and Dave introduce a comment from Steve Mullen of EndGame PR in Richmond, Virginia.

01:29 Steve Mullen comments on the proper length for podcasts.

02:42 Terry discusses his thoughts on the length of podcasts.

03:51 Martin discusses length of podcasts.

04:31 Dave talks to length of podcasts.

10:07 Terry introduces the discussion topic for the show: How will the layoff of journalists affect those in the PR profession and the journalists themselves.

11:52 Martin discusses the question of where journalists will go.

14:20 Terry talks about journalists crossing over to PR.

15:20 Dave discusses journalists crossing over to PR.

18:23 Terry discusses what life will be like for the journalists who are left at their companies.

22:16 Dave discusses how this changes everything in the PR world.

22:05 Martin discusses how this changes things in the PR profession in terms of things moving online.

29:56 Terry closes the show.

30:10 Terry mentions that next wee there may be an interview with Guy Skipworth.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the notion of messages and messaging.

Show Notes:

00:27 Dave opens the show.

00:52 Dave congratulates Terry of the "Podcasting is Dead" show with Joe Jaffe.

02:18 Dave mentions Julie's farewell post.

02:44 Dave introduces the main topic of discusses: The notion of messages and messaging, based on what Phil Gomes of Edelman wrote on his blog.

15:12 Terry discusses the positive role of social media in messages in PR.

17:01 Dave brings up the top of the ability to an effective communicator or spokesperson.

21:29 Dave mentions Paul Bates, and an example of an ideal spokesperson.

27:25 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how podcasting fits within the context of public relations.

Show Notes:

00:27 Terry opens the show.

00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143.

04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations.

33:20 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, the gang discusses a comment from Ira Basen on the ethics/etiquette of live tweeting a conference speaker.  Inspired by a listener e-mail, the topic of conflicting clients is discussed.

And we say goodbye to Julie!

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how social media has changed the media landscape and ask if PR professionals can step up, understand this new environment  and honour the new strictures of social media while still serving the needs of their clients.

Show Notes:

00:26 Terry opens the show.

01:14 Terry discusses an email exchange that led to today's topic: An exchange occurred recently between Ira Basen of CBC radio and Joe Thornley. This stemmed from a speech that Ira made at a Canadian Institute conference on Social Media, which Joe twittered. Joe presented this exchange on his blog. He also provides Ira's speech on his blog.

02:59 Terry introduces today's topic(s): How social media has changed the media landscape and Can PR professionals step up, understand this new environment and honour the new strictures of social media and still serve the needs of their clients?

04:41 Martin discusses the changing media landscape.

07:20 Terry discusses social media's effect on the media landscape.

10:09 Dave discusses Ira's speech and the notion of the editorial gatekeeper.

19:11 Terry discusses the idea of the gatekeeper.

20:20 Terry reads from Ira's speech. ref: Jay Rosen.

23:42 Dave discusses Ira and his opinion of Pr practitioners.

27:30 Terry discusses Whirlpool's American Family podcasts and social media.

30:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss how, in these turbulent times, an agency communicates with their employees on the inside.

Show Notes:

00:25 Dave opens the show.

01:00 Dave introduces the discussion issue for the show: Internal Communications.

01:19 Martin discusses how he came up with the show topic.

03:02 Martin introduces the show topic: In these turbulent times, how does an agency communicate with their employees on the inside?

03:37 Julie talks about 3 principles of internal communications 1) If implementing internal communications, it has to be with someone of authority, someone senior. 2)It has to be often 3) There has to be an action plan.

05:24 Dave discusses the importance of consistency.

13:47 Julie discusses not having closed-door meetings.

17:30 Martin talks about how he believes the recession will affect Generation Y.

18:12 Dave discusses Gen Y and the recession.

18:35 Julie gives her opinion on Gen Y and the effects of the recession.

21:25 Martin talks about how companies are using social media tools for internal communications.

24:54 Dave discusses Web 2.0 and internal communications and mentions two resources 1) Niall Cook, who has written a book about using Web 2.0 tactics within the enterprise. He also gave a talk about the topic at Third Tuesday Toronto in October.  and 2) Amanda Brewer, Director of Change & Internal Communications at Hill & Knowlton, who has started blogging.

26:37 Dave mentions Shel Holtz and how he has written a lot about Web 2.0 and internal communications.

27:21 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss Volunteering and the role it plays in our personal and professional development,  and welcome a comment from Chamika Ailapperuma.

Show Notes:

00:26 Terry opens the show.

01:38 Martin lets us know that he will be speaking at a federated media conference on internal communications in Ottawa.

05:15 Terry introduces a comment from Chamika Ailapperuma which provides the show topic.

07:29 Terry introduces the show topic: Volunteering and the role it plays in our personal and professional development.

08:22 Martin discusses his thoughts on volunteering and the volunteering activities he participates in.

12:30 Terry talks about his thoughts on the importance of volunteering and the volunteer work he does.

14:29 Terry mentions that Joe Thornley has just been elected president of the Canadian Council of Public Relations Firms.

16:17 Terry talks about his biggest extra-curricular activity: Breakfast for Learning

19:58 Martin gives a word of advice to people who are new and wanting to volunteer.

21:02 Terry gives some tips to those early in their career looking to gain volunteer experience.

23:44 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.