Thu, 29 May 2008  Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies. Find the article here. Show Notes 00:50 Dave opens the show 02:00 Dave starts the discussion on this week's topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg 03:33 The panel talks about the relationship of PR to the C-Suite 07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:
13:06 Julie talks about shopping a release 15:57 Dave brings up measurability 17:16 Martin talks about PR's current measurement tools 18:28 Julie talks about lift 22:16 Julie discusses the Study's findings on Agencies of Record 28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies 32:09 Dave wraps the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace. Comments[0] |
Wed, 21 May 2008 [display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change. Show Notes 00:32 Dave introduces the show 01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca 02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important? 03:49 Keith gets a dig in at Dave for having issues with last week's podcast 04:07 Dave references Kate Trgovac 04:53 Dave talks about Joseph Thornley's Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog 08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release. 09:52 Dave and Keith discuss the "5 thoughts on the future of PR":
40:30 Dave wraps the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace. Comments[0] |
Thu, 15 May 2008 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees. Show Notes 00:30 Terry introduces the show. 02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker. 04:09 Terry discusses his talk at a communications event for Government of Ontario employees. 05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College) 05:24 Rick Weiss asks if it's possible to salvage the image of a company in distress with an excellent PR campaign 09:05 Terry introduces the comment from Guy Skipworth of Mediaco 09:28 Guy Skipworth opens the conversation on titles in agencies 10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important 23:40 Terry starts of the conversation about when to promote an employee. The panel discusses:
33:13 Terry closes up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Kyra Aylsworth and published by Samantha Lovelace. Comments[0] |
Tue, 6 May 2008 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry's BIG WIN, character blogs and social media's impact on public relations. Show Notes 00:25 Dave introduces the Show 01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley 02:45 Dave mentions Terry's BIG WIN! 03:51 Terry tells us about winning the Leacock Medal for Humour References: Terry's Website - Home of the Best Laid Plans Link to CBC.ca's Ontario Today Archives Buy The Best Laid Plans Online08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster's Across Boarders, Mark Blevis and Bob Goyetche 09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree 11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight's blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel An episode of Jiminy Glick 18:13 Dave introduces the topic of social media's impact on public relations 27:59 Terry Wraps up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace Comments[0] |
Inside PR
Inside PR is a weekly Canadian podcast about public relations. Agency veterans Terry Fallis, David Jones and Martin Waxman co-host the half-hour show. Each week, the guys will take a look under the hood of the public relations industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.
Inside PR welcomes and depends on listener comments to ensure the continuing relevance of the show. Listeners can comment directly on the podcast blog at www.insidepr.ca or, even better, send in an audio comment to insideprcomments@gmail.com.
If you’re already a business communicator or are looking to break into public relations, or even if you’re in another field but understand that communications, reputation, and image make and break organizations, listen to Inside PR.
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