Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur

Show Notes:

00:27 Dave opens the show.

01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be fount on the IABC Toronto website.

03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas.

03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares.

08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future.

08:48 Terry breaks the discussion down into 4 categories.
1. Media Relations
2. Social Media
3. Events, Stunts and Guerrilla PR
4. Stakeholder/ Interest Group Relations or Alliance Building

09:18 Julie discusses what she believes will happen to media relations in the future.

12:27 Dave discusses his thoughts on the future of media relations.

16:53 Dave begins the discussion on what social media will look like in 10 years.

29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years.

29:49 Dave talks about the future of events, stunts and guerrilla PR.

32:29 Terry discusses the future of Stakeholder Relations.

35:57 Terry, Dave and Julie discuss where they will be in 10 years.

36:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, Martin Waxman recount their PR nightmares and discuss comments from Sarah Wilkin and Melissa.

Show Notes:

00:27 Dave opens the show.

00:52 Terry mentions a comment from Sarah Wilkin on Episode 136 of Inside PR.

03:43 Dave introduces a question from Melissa. She asks for advice for someone who would like a job in Public Relations but is not interested in social media.

12:06 Terry introduces the show topic: Recounting PR Nightmares.

12:39 Terry recounts his own PR Nightmare.

20:48 Dave recounts his PR Nightmare.

24:48 Martin recounts his PR Nightmares.

28:43 Dave brings up another PR horror story of his.

30:03 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli record a live episode of Inside PR at Talk is Cheap, Centennial College's unconference, and discuss comments and questions from several individuals Louise Armstrong, Joe Thornley, Dave Fleet, Doug Walker and several others.

Show Notes:

00:23 Terry opens the show.

02:10 Question from Louise Armstrong of Palette PR on tips for how to counsel clients on getting started in social media.

08:12 Question from Joe Thornley of Thornley Fallis Communications on, with the current state of the economy, there are any trends on whether social media is surviving because it is relatively cheap or whether it is the first to be cut because it is unproven.

12:50 Question from Dave Fleet of Thornley Fallis Communications on ghost blogging.

18:24 Question from Doug Walker of Social Media Group on the difference between what the internal perception of the company is compared to what the individuals are embracing.

24:20 Question on whether you can shape the conversation in the blog world like you can in media.

28:04 Question on how students just starting out can get noticed in the world of social media.

34:23 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis , Martin Waxman and Julie Rusciolelli discuss how agencies manage when confronted with an economic downturn and welcome comments from Kalene Morgan, Francis Wooby and Volodymyr Dehtyarov.

Show Notes

00:27 Terry opens the show

02:37 Terry reminds us once again about Talk is Cheap, Centennial College's unconference, on November 12, where Inside PR will be recording a show in front of an audience.

04:22 Martin mentions that he will be on a panel that Joe Thornley organized with Trevor Campbell, President of Porter Novelli Canada, talking about what agencies are looking for in terms of social media from younger practitioners.

04:40 Terry introduces a comment from Kalene Morgan, a Public Relations professor at Humber College.

05:54 Terry introduces a second comment from Francis Wooby.

06:19 Francis Wooby leaves a comment about where social media falls in terms of being a tactic or a strategy.

07:11 Terry discusses Francis' comment.

08:22 Terry introduces a third comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine, which sets up the topic for this weeks show.

09:45 Terry introduces the show topic: How do agencies manage when confronted with an economic downturn?

10:15 Terry mentions a post that Joe Thornley has written about steps Thornley Fallis is taking during these new economic realities.

13:36 Julie discusses how her company, MAVERICK, is handling things during the economic downturn.

17:22 Martin lends his perspective on dealing with the current economic situation.

21:44 Martin talks about clients' reactions to the economic downturn.

22:26 Julie discusses clients' reactions to the economic downturn.

23:43 Terry talks about clients' reactions to the economic downturn.

24:53 Terry continues the discussion on clients' reactions.

26:31 Julie talks about an agency that had to let go of over ten people in their Toronto office.

29:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss practicing what you preach. At what time, as senior practitioners, do you stop doing the "grunt" work?

Show Notes

00:25 Dave opens the show.

01:00 Dave reminds us about Talk is Cheap, Centennial College's unconference, on November 12. Inside PR will be recording a show at the conference in front of an audience.

02:17 Julie introduces the show topic: Do you practice what you preach? At what time, as senior practitioners, do you stop doing the "grunt" work?

04:18 Dave discusses always maintaining your skills in this business. Agencies will go somewhere if they can develop people.

06:56 Martin talks about maintaining your skills.

11:48 Dave discusses people who may be good at PR, but not at managing.

15:55 Dave introduces the discussion of tips that people should consider as they hire senior people, rise up to become senior people or are senior already.

16:24 Dave discusses his first tip: It is okay to delegate authority, but not responsibility.

17:46 Julie talks about delegating authority, but not responsibility.

18:48 Julie introduces the second tip: Get under the skin of the client.

21:32 Martin discusses a third tip: Listening and questioning.

22:32 Dave gives a run-down of things that are important.

25:14 Julie discusses the need for senior practitioners to lead.

27:48 Dave mentions a credo he has which came out of a review with Joe Thornley.
The Three "D's":
1) Delegate 2) Demand 3) Deliver

29:27 Julie mentions a fourth "D": Do.

29:54 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman discuss how to go about obtaining media and/or PR publicity as a small business.

Show Notes

00:26 Martin opens the show.

01:29 Martin mentions that Talk is Cheap, Centennial College's unconference is back in Toronto on November 12 and Inside PR will be recording a show at the conference in front of an audience.

02:31 Dave mentions Gary Schlee, who used to run the Talk is Cheap program.

07:53 Dave discusses the wiki he set up: socialmediacasestudies.wetpaint.com.

08:05 Dave mentions Peter Kim and his blog, with a list of (originally) 234 social media marketing examples and how it gave him the idea for his wiki.

09:39 Dave mentions people such as Maggie Fox at Social Media Group and Kate Trgovac who have been provided social media marketing examples and links in the right way.

11:00 Martin talks to blogger relations.

11:16 Dave talks to blogger relations.

13:16 Dave gives a hat tip to Peter Kim and Dave Fleet. Dave started the Social Media Training Wiki on Wet Paint last year.

14:10 Martin introduces the show topic: How to go about obtaining media and/or PR publicity as a small business.

15:55 Dave mentions that you have to ask yourself if you are "F.B.O." (the First, Best or Only). You have to ask yourself what your story is and how you are unique.

20:20 Martin discusses how to reach the people you want to reach (such as media people).

24:46 Dave discusses having modest expectations.

26:49 Dave mentions Mabel's Labels, a company started by two women, that makes very durable labels for kids clothes, and how their mention on The View created word-of-mouth popularity for them.

28:10 Martin talks about trends.

30:17 Dave mentions the CBC show Dragon's Den, where people come in and pitch their business ideas to potential investors.

31:45 Dave discusses another good idea to getting media/PR publicity; getting in touch with someone in the industry.

32:54 Dave summarizes the five ways small business can get publicity for themselves: 1) Figure out what your story is 2) Who do you want to reach? 3) Refine your pitch 4) Have modest expectations 5) Learn and recalibrate.

33: 39 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones continue to discuss the coverage of the current economic situation and how it relates to PR and media in Canada.

Show Notes

00:26 Dave opens the show.

01:56 Terry mentions the WKRP episode that featured the Thanksgiving "Turkey Drop".

03:35 Dave mentions that the comment line for Inside PR is no longer being used. However if you would like to leave a comment you can record one and send it into insideprcomments@gmail.com.

04:10 Dave introduces the show topic: The coverage of the current economic situation and how it relates to PR and media in Canada.

07:10 Dave mentions that bigger PR agencies such as Hill & Knowlton, Edelman, Weber Shandwick and Burson-Marsteller are better equipped to handle economic downturns.

08:25 Terry talks about the importance of having a balance of clients in agencies.

09:00 Terry mentions that start-up companies are a little more anxious in these times.

09:33 Terry mentions a blog post on this by Todd Defren of the PR Squared blog.

12:52 Terry reads a line from Todd's post, quoted from an article in the Harvard Business Review.

17:02 Terry mentions other things agencies can do in the current economic situation: No big investments, but continued marketing efforts.

23:19 Dave mentions the importance of putting your agency on the digital map, now, if possible.

29:08 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates.

Show Notes

00:27 Terry opens the show.

01:40 Martin introduces the topic of discussion: The current state of the economy.

02:26 Martin mentions Richard Edelman's blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story.

02:43 Martin talks about putting media stories, such as this one, into human terms.

03:05 Terry talks to responsible reporting.

05:35 Dave talks about business reporting and the connection to PR: getting your message through.

07:34 Martin brings up the topic of Canadian media's tendency to tag onto the bigger US stories.

16:18 Terry discusses the US Presidential debate.

18:26 Martin discusses the US Vice-Presidential debate.

20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well.

21:37 Dave discusses the US VP debate.

23:37 Terry discusses the recent Canadian Prime Minister debate.

32:37 Martin discusses the effects of the online world on politics.

33:05 Dave discusses the online world and politics.

35:19 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it.

Show Notes

00:33 Dave opens the show.

01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.

03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.

05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College.

06:47 Harvey's comment proposes a topic for the show: Defining how broad the scope of public relations actually is.

08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.

08:48 Terry talks about Media Relations.

09:14 Terry discusses Government Relations.

10:05 Julie talks about Stakeholder Relations.

11:26 Julie discusses Investor Relations.

12:10 Terry discusses Investor Relations.

12:45 Dave talks about Internal/Employee Communications.

14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.

15:56 Julie discusses writing.

16:20 Julie talks about a second PR tactic; event management.

20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.

22:40 Terry discusses the final PR tactic; social media and the online space.

27:18 Terry summarizes the show topic.

27:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the topic of Word of Mouth, suggested by Bob Crawshaw of Maine Steet Marketing.

Show Notes

00:27 Terry opens the show.

2:24 Housekeeping: Terry introduces the first of two comments.
Brent Kinnaird at the Hamilton Port Authority left a comment about Inside PR # 129 not being up.  
*Inside PR #129, is currently only available on some computers, but, for subscribers, is still available on itunes. We are looking into it.*

5:16 Terry introduces the second comment from Bob Crawshaw of Maine Steet Marketing, who suggests that Inside PR discuss Word of Mouth (WOM).

10:06  Terry mentions WOM expert Sean Moffitt who runs Agent Wildfire.

10:33 Martin talks about WOM.

11:03  Terry talks about WOM.

11:56 Terry reads from Agent Wildfire's website.

12:49 Terry mentions research on trust and gives the example of the Edelman Trust Barometer.

14:05 Martin talks about WOM in terms of Social Networking sites such as LinkedIn and Twitter.

17:41 Martin mentions that anyone who is interested in WOM should read Malcolm Gladwell's book, The Tipping Point.

22:50 Terry mentions Sean Moffitt's involment with WOMMA and his blog Buzz Canuck.

23:45 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.

Show Notes

00:26 Martin opens the show

02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.

02:58 Martin introduces the first topic: When you love your job but hate going into work

05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot

06:38 Martin discusses the third sign: Taking the little things too seriously

10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency

14:08 Martin discusses the last sign: An entrepreneurial calling

20:09 Martin recaps the five signs you should start your own PR business.

21:20 Martin and Julie close the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry, Martin and Julie discuss the tools they use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts and welcome a comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine.

Show Notes

00:28 Terry opens the show.

01:25 Terry introduces a comment from Volodymyr Dehtyarov.

02:58 Volodymyr Dehtyarov comments on how Inside PR should discuss the topic of the tools PR agencies use to manage their time and bill their clients.

05:09 Terry introduces the show topic: The tools PR agencies use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts.

06:16 Martin discusses the first category; time tracking.

08:56 Julie talks to time tracking.

11:42 Terry talks to time tracking.

18:50 Terry introduces the next category; media monitoring tools.

19:07 Julie discusses her preferred tools for media monitoring.
1. Google
2. Infomart
3. Cision

21:28 Martin talks to media monitoring.

25:19 Terry introduces the third category; media list development tools such as MediaNetCentral.

26:10 Martin talks to media list tools.

28:22 Julie talks to media list tools.

29:39 Martin discusses subscription tools including Media Relations Rating Points.

30:58 Julie talks to project management tools she uses.

32:35 Terry discusses the tools used to produce Inside PR such as Audacity and Libsyn.

34:13 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog.

Show Notes

00:31 Dave opens the show.

01:22 Martin introduces the week's topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel).

02:23 Terry introduces the first best practise: Honesty.

04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog.

12:38 Martin introduces the second best practise: Conversation.

15:30 Terry introduces the third best practise: Timeliness.  He gives an example of a corporate blog that did not practise timeliness: McDonald's Corporate Social Responsibility Blog.

19:53 Julie asks the other's opinions on anonymous posts

20:41 Martin talks about the president of Whole Foods slagging his competition anonymously.

21:44 Dave introduces the fourth best practise: Measurement.

28:27 Julie introduces the fifth best practise: Commitment.

31:38 Dave talks to commitment.

34:21 Dave refers to Joe Jaffe as the go-to guy for commitment.

35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment.

35:39 Terry Closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis and David Jones discuss crisis communications and revisit Inside PR #33.

Show Notes

00:25 Terry opens the show.

01:39 Dave talks about the Age of Persuasion. The Age of Persuasion can be heard on CBC Radio One , Saturdays at 11:30 am and may be found in podcast form. The show is produced by Pirate Radio and Television and is owned by Terry O'Reilly.

04:17 Terry introduces the idea of pulling out old discussions.

05:21 Dave introduces the main topics of discussion; crisis communications and the cases of Sunrise Propane and Maple Foods.

07:59 Dave talks about the bad form of reviewing communications strategies from the sidelines.

12:24 Terry talks to crisis planning and communications strategy.

13:00 Dave introduces the crisis communications clip from IPR #33 on November 14, 2006.

13:35 Issues management and crisis management are defined.

15:07 Dave talks about the distinction between a crisis plan and a crisis communications plan.

17:28 Terry references the Tylenol crisis.

19:27 Dave talks about speed to communications.

21:17 Terry talks about owning the crisis.

22:14 Dave discusses repairing images in a time of crisis.

26:27 Terry talks about the use of SM in crisis communications.

26:52 Terry talks to training.

28:50 Terry wraps the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, David Jones and Julie Rusciolelli talk about key messages and welcome comments from Nathaniel Reagan and Robert Moffat.

Show Notes

00:30 Dave introduces the show.

01:56 Dave reads a comment from Nathaniel Ragan.

04:58 Dave reads a comment from Robert Moffat.

05:53 Dave introduces the main topic of discussion for this Inside PR.

06:50 Julie talks about her interview with Patricia Lovett-Reid on Money Talk of BNN. The interview will air August 25, 2008.

11:23 Dave describes what a key message is.

15:13 Dave reviews steps to writing Key Messages:

15:56 Planning

19:05 Assembling the facts/proof points

20:51 Testing the messages

22:35 Rehearsing the conversation

27:16 Training the spokes person on the Key Points

31:10 Dave talks about Q&A documents.

33:16 Dave sums up the steps to writing key messages.

34:54 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis and Martin Waxman host an interview by Bob Ledrew with Brendan Dermody of journalistsource.ca, welcome comments from Al Croft, Sallie Goetsch and Bob Crawshaw and discuss the email pitch.

Show Notes

00:28 Terry opens the show.

02:47 Bob LeDrew interviews Brendan Dermody about JournalistSource.ca.

04:07 Brendan explains how JournalistSource.ca works.

05:10 Brendan talks to JournalistSource.ca's competition. (Ref: Haro, Pr Leads)

07:18 Brendan talks about feedback they have been receiving.

11:00 Bob wraps up the interview.

11:29 Terry does a little promo for JournalistSource.ca.

14:02 Terry reads a comment from Al Croft of A.C. Croft and Associates.

15:21 Terry talks about IPR numbers.

16:06 Terry reads a comment from Sallie Goetsch of Podcast Asylum.

20:21 Bob Crawshaw from Maine Street Marketing leaves a comment about systems that PR firms use to get their job done.

23:30 Martin talks about how Palett is working towards reducing e-waste.

26:11 Martin and Terry take a look at the email pitch.

30:06 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones, Terry Fallis and Julie Rusciolelli discuss the market reality for talent in agencies.

Show Notes

00:29 Dave opens the show.

01:42 Dave starts the conversation about the reality of the market for agency talent.

04:19 There are four core responsibilities in the agency market: account service, account management, account leadership and agency leadership.

04:58 Dave summarizes account services responsibilities.

08:12 Terry begins the talk on account management.

13:58 Dave defines the account management responsibilities.

15:13 The panel discusses the account leader and account leadership.

26:22 Dave sums up with group and agency leadership and the ultimate responsibility of being in these roles.

33:18 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman talk about the importance of writing in PR and give the listeners tips to become better writers. They welcome comments from Josh Turner and Rick Weiss.

Show Notes

00:26 Terry opens the show.

01:47 Terry mentions Shel Holtz's visit to Toronto.

03:29 Josh Turner leaves a comment about last weeks Inside PR on fit and personality.

07:08 Rick Weiss asks about "too good to be true" hires and whether a company should hire someone so that the "other guy" can't get them.

09:32 Martin introduces the main topic: Tips to becoming the better writer.

10:30 Tip #1: Read and read a lot. Try to read as eclectically as possible.

13:20 Tip #2: Be Clear. Clarity is absolutely essential in thought and writing.

15:00 Martin talks about the issue of Jargon (or Gobbledygook).

16:22 Tip #3: Writing it small. Learn to pair it down. Be concise and brief. (Martin cites Pontoon by Garrison Keillor as an example)

19:36 Word of Advice: Want to practice good writing? Get on Twitter!

20:26 Tip #4: Re-write and polish! Take the time to make it magnificent before sending it off to edit.

23:25 Tip #5: Watch that style and Grammar! Ensure your style is up to par and your grammar flawless.

We Recommend:

• Reading White and Strunk's Elements of Style.
• Reading Eats, Shoots and Leaves by Lynne Truss.
  
• Listening to the Grammar Girl Podcast.
• Learning how to use the semicolon.

26:55 Tip #6: You can always be a better writer.

We recommend:

• Volunteering to write articles for your community paper.
• Write in a journal every day.
• Take a writing workshop.

30:46 SUPPLEMENT: How to write a news release.

Martin:

1. Writes the headline.
2. Brainstorms his points.
3. Polishes the piece through 2nd and third drafts

Terry:

1. Writes the headline.
2. Writes a sub-header.
3. Writes the lead through to the end.
4. Moves the paragraphs around.
5. Edits through to the end.

34:14 Tip #7: Develop and work through your own personal style.

35:03 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, Martin Waxman and Julie Rusciolelli discuss the importance of fit and personality in an agency and how to know when a potential hire will "fit in".

Show Notes

00:37 Terry opens the show.

01:51 Terry talks about the iTunes issue.

02:34 Terry introduces a comment from Josh Turner of Trillium Corporate Communications.

04:50 Terry lays down the main topics of the show: How important are fit and personality in an agency setting and how do you know when a potential hire will "fit in"?

06:16 Martin talks about Caliper Canada and Caliper testing.

07:37 Julie talks about her experiences using the test.

14:21 Terry asks about bringing on a new hire who has a great client record, but alienates colleagues.

18:52 Julie opens talks on how you know a person is going to "fit in".

22:33 Martin tells a great story about getting a fantastic reference for a new employee.

23:34 Julie talks about why she does not trust references.

25:01 Terry talks about how he gets a sense for an employee's potential fit.

27:19 Terry talks about coaching.

28:44 Julie and Martin give their last "2 cents" on the matter.

31:12 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss training and how PR agencies are keeping their staff up to date.

Show Notes

00:34 Dave opens the show.

02:38 Julie introduces the main topic: Training and what PR agencies are doing to keep their staff up to date.

03:40 Martin talks about something Palette has been doing. He references a lunch and learn their team will be having with Parker Mason of CNW Group. Parker was Martin's CPRS mentee.

05:14 Dave opens talks about the demand for training.

05:57 Julie talks about training credits and end of year training activities. She references Rogen training courses.

08:53 Dave talks about training at Hill and Knowlton where they carry out formal and informal training sessions including Lunch and Learns.

13:19 Julie talks to the three reasons people stay in a firm: growth and learning, fun and money.

13:42 Martin talks about staying at a job out of fear of change and complacency.

14:31 Martin and Julie discuss their thoughts on the APR accreditation.

17:24 Julie talks about IABC and CPRS.

18:43 Dave introduces the discussion on budgeting for training.

22:56 Julie opens the talks on mentoring.

34:08 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company's internal practices.

Show Notes

00:27 Dave introduces the show.

02:37 Dave introduces the "bit" from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his clip at 02:09.

03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd's For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November.

05:29 Shel defines transparency on the employee and client levels.

06:36 He mentions the empowerment trend of the 1980's.

09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company's internal practices.

13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the "fun" of the stunt.

15:26 Dave starts the talk on internal communications and transparency.

20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees

21:32 Martin introduces a topic out of Josh Hallett's discussion at the Counsellors Academy Conference.

23:34 Dave uses WestJet as a great example of employee empowerment.

31:05 Martin talks about how certain, older companies communicate only through lawyers.

32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel's twitter feed.

33:36 Dave talks about the perceived power of social media.

35:22 Martin talks about advising v. reacting as a PR counselor.

36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin.

40:19 Dave ties up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Julie Rusciolelli discuss best practices in introducing new employees to your firm.

Show Notes

00:27 Terry opens the show.

02:30 Terry alerts listeners to the fact that Inside PR #118 and #119 have not loaded to iTunes, but that we hope to have the issue fixed shortly.

03:38 Terry talks about the introduction of Dave Fleet to the TFC Toronto team. Dave writes the Fleet Street blog and came to Thornley Fallis from the Government of Ontario.

04:27 The main topic is introduced: Best practices in introducing new employees to your firm.

04:48 Dave reviews the three main points of discussion:

1. Doing the little things right
2. Using the buddy system
3. The client briefing

and talks to getting those little things done.

08:51 Julie talks about the buddy system that they use at Maverick.

12:06 Terry talks about the lack of orientation programs in smaller public relations agencies.

16:15 Dave talks about the Hill and Knowlton beer cart orientation method.

16:48 Terry brings up briefing new employees on ALL the company's clients and client projects.

19:38 Julie talks about her "14 day deliverable" orientation strategy.

24:26 Dave mentions the importance of leadership for new employees not from an agency background.

28:33 Dave welcomes Dave Fleet to the "PR fraternity" and ties up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency.

Show Notes

00:27 Terry opens the show

01:09 Terry tells us about Podcasters Across Borders

03:34 Dave introduces the comment from David Silverman of Outpost out of the UK

05:01 Dave sets up the main topic of discussion for this week's Inside PR: Four ways to turn your boutique agency into a Super-Star agency

05:13 Tip #1 - Build new practices by hiring experts.

06:43 Terry uses the hiring of Michael O'Connor Clarke to illustrate the effectiveness of this tip

09:58 Martin brings up the importance of being flexible in specialization

11:15 Tip #2 - Build experience in new areas by working with smaller clients and consider it an investment

14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull & Hull LLP.

16:41 Tip #3 - Growing your firm through buying or merging with a smaller agency that specializes in an area of interest

18:36 Martin gives us some examples of American firms using this tactic to enter into the Canadian market

20:40 Tip #4 - Fake it until you make it (though the panel of Inside PR does not recommend this action)

24:07 Martin talks about the importance of referrals

24:39 Tip #5 - Leverage your skills (a special supplement from Martin)

25:46 Terry talks about working with associates

27:31 Dave ties up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

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Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss how PR agencies are being structured in 2008.

Show Notes

00:27 Dave introduces the show

01:06 Terry alerts the listeners that Podcasters Across Borders is coming up this weekend

02:10 Terry Introduces the main topic: How PR agencies are being structured in 2008 or Organizing for better business

02:49 Terry starts up the conversation on organizing to win new business. The panel talks about whether it is better to get the whole firm winning new business or if you should hire one person for the job

04:48 Julie makes a comparison between new business gathering and hunting

07:24 Dave talks about his experiences while working at a larger firm

10:30 Terry draws the conclusion that New Business is best worked on by everyone.

16:22 Dave talks about circumstances where having new business hunters worked

18:58 The panel talks about how agencies organize to deal with client work

22:15 Martin and Julie talk about breaking down position barriers to take some of the tension out of the work place

27:30 Silo structures are referenced

31:46 The panel talks about how companies can be organized around certain Sr. people or the company's "Rainmakers"

39:25 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business.

Show Notes

00:34 Terry opens the show

01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday's Blue Jays game.

02:50 Terry talks about Third Tuesday's in June across Canada. He asks listeners to check out Joseph Thornley's Blog at propr.ca

03:51 Terry plugs Podcasters Across Borders

06:18 Keith Talks about CMA's word of mouth marketing Conference: Mass to Grass

07:23 Julie talks about her participation in Luminato

09:42 Terry introduces the main topic of discussion: creativity in pitching new business

11:06 Julie talks about some tricks Maverick uses

16:38 Keith talks about a three stage process Veritas went through to pitch a client

19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada

23:36 Julie shows that experience and credentials won't necessarily get you the win

25:28 Terry talks about the importance of connecting with a client and how important chemistry is

28:13 Terry describes TFC's Molson pitch and building a train set in the board room

30:32 Terry reads the comment from John Unkart of Michigan, USA

31:49 Julie, Keith and Terry respond

34:42 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference.

Show Notes

00:26 Terry introduces the show

01:44 Terry introduces the comment from Bob Ledrew

03:40 Martin introduces the main topic: What is it with news conferences today?

05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire

07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up

10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson's coming to Toronto to launch a Virgin product in Canada as an example

13:56 Martin Mentions News Theater

18:08 Julie opens up the topic of the future of the news conference

27:11 Terry wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies.

Find the article here.

Show Notes

00:50 Dave opens the show

02:00 Dave starts the discussion on this week's topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg

03:33 The panel talks about the relationship of PR to the C-Suite

07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:

1. Encouraging ethical practices
2. Reputation management
3. Contributing to organizational success

13:06 Julie talks about shopping a release

15:57 Dave brings up measurability

17:16 Martin talks about PR's current measurement tools

18:28 Julie talks about lift

22:16 Julie discusses the Study's findings on Agencies of Record

28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies

32:09 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

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Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week's podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley's  Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release.

09:52 Dave and Keith discuss the "5 thoughts on the future of PR":

1. Agencies must become comfortable with the personal branding of employees
2. Agencies need to do a far better job training staff
3. Agencies have to explain to clients that mistakes will happen
4. Agencies must help clients move from reactive to proactive to interactive
5. Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees.

Show Notes

00:30 Terry introduces the show.

02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker.

04:09 Terry discusses his talk at a communications event for Government of Ontario employees. 

05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College)

05:24 Rick Weiss asks if it's possible to salvage the image of a company in distress with an excellent PR campaign

09:05 Terry introduces the comment from Guy Skipworth of Mediaco

09:28 Guy Skipworth opens the conversation on titles in agencies

10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important

23:40 Terry starts of the conversation about when to promote an employee. The panel discusses:

• Promoting from within
• Skills development
• Breaking down title boundaries
• Setting objectives
• Succession planning
• Career Planning
• Retaining Employees
• Culture
• Training
  
• Reviews
  

33:13 Terry closes up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry's BIG WIN, character blogs and social media's impact on public relations.

Show Notes

00:25 Dave introduces the Show

01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley

02:45 Dave mentions Terry's BIG WIN!

03:51 Terry tells us about winning the Leacock Medal for Humour

References:

Terry's Website - Home of the Best Laid Plans

The News Release

Link to CBC.ca's Ontario Today Archives

Buy The Best Laid Plans Online

About PLR

08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster's Across Boarders, Mark Blevis and Bob Goyetche

09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree

11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight's blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel

An episode of Jiminy Glick

18:13 Dave introduces the topic of social media's impact on public relations

27:59 Terry Wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.

David Jones and Martin Waxman are away.

Show Notes

00:24 Terry opens the show

01:24 Julie mentions Terry's appearance in the Toronto Star

02:08 Terry speaks about the Leacock medal

02:51 Julie talks about Communitech and Chris Anderson - Author of The Long Tail

04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike

12:03 Keith asks about advice to union leaders

13:07 Julie talks about humanizing causes

14:36 Terry mentions role reversal - turning the bad guys (gov't) into heroes through failed communications

17:54 Terry introduces the second political communications topic: The Beijing Olympics

25:29 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion.

Keith McArthur and Terry Fallis were unable to join the IPR gang this evening.

Show Notes

00:34 Dave introduces the show

01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics.

03:56 Martin references The Sweet Smell of Success

04:10 Julie introduces the topic of Firing a Client

04:40 Julie goes over the four warning signs that you may have to fire your client:

1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior

The IPR Panel discusses their experiences relating to firing clients

27:27 Dave asks the question: "How do you fire a client?"

28:43 Martin Mentions the word compunction

31:00 Dave concludes the show

Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O'Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian.

Martin Waxman is away this week.

Show Notes

01:24 Dave introduces the show

01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog

03:11 Terry talks about taking IPR on the road

04:10 Michael O'Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls' and David Weinberger's theory on who owns the Internet

No one owns it.
Everyone can use it.
Anyone can improve it.

06:24 Michael does Inside Proper English: Metaphor V. Simile

09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca

12:17 Terry mentions the importance of strategy over tactics

12:45 Dave talks about the missuses of social media tools

14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103

19:23 Terry tells the listeners about Shel Holtz' and Neville Hobson's contribution to IPR

19:52 The ethics debate begins again

27:07 Julie introduces the comment from Garen Stepanian

27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations

37:39 Terry Signs off

Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode of Inside PR was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.

This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman.

Show Notes

00:24 Terry introduces the show

01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil. 

01:43 Dave introduces the nights topic: PR in social media

02:46 Dave commences the conversation about who "owns" social media

06:20 Julie brings up Dove's Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns

08:26 Keith takes the stance with Terry and Dave that PR has a hold on the social media space

08:56 Martin brings up the first main difference between PR and advertising's activities in the space. Advertising does it, PR talks about it.

10:37 Tamera from the audience points out that really the social media space belongs to the customer

12:23 Julie infers that agencies are the flippers on the social media pin ball machine.

14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space

14:15 Dave Ford, from the audience, continues Tamera's argument referencing Dell and Starbucks

15:05 Keith calls social media a cultural revolution

15:36 Martin references Giovanni Rodriguez and DIY

17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in

21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is

23:17 Carman from the audience starts the conversation about the PR/marketer hybrid

25:19 Julie states that the side that knows the client best will win the projects and thus the space

27:25 An unidentified audience member asks about transparency

28:20 Terry goes over some negative outcomes of not being transparent

29:37 Martin mentions having fun in the space and references the Captain Morgan blog

31:04 Brain form the audience talks about the arrogance of companies in thinking they own the social media space

32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity

33:35 An audience member asks about the difference between PR and Ad in the social media space

35:13 David Ford, from the audience, asks about a recessions effect on the social media space

37:44 Keith answers with "if it's working people will spend money on it, recession or not"

38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound

39:02 Dave wraps up the show

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weeks episode of Inside PR was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan.

Show Notes
00:35 Dave introduces the show and Terry's nomination for the Leacock medal for humour
02:02 Terry tells the story of how he found out he was short listed for the award. See the picture.
03:53 Terry mentions the IPR hacker.
04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com
05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation.
06:27 Julie tells us about her trip to Hawaii.
09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview.
14:57 The topic of interns not wanting to do admin work comes up.
16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her.
22:00 Terry introduces the discussion on Earth Hour as an effective communications tool.
30:54 Terry signs off.

Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Episode #105 of Inside PR was produced by Samantha Lovelace.

Comments? Sned us an email to insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blueberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story.  How does one respond and get their story across in an accessible and accurate way?

Show Notes

00:30 Terry introduces himself, the panel and the show.

01:05 Terry welcomes Martin Waxman to the panel.

2:05  Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008.  Location TBA.

3:50 Comment from Paul Jenkins in response to last weeks' topic, Ethics & PR.

6:44 Comment from Elizabeth Hirst on the PR & Ethics debate.

12:33 Martin introduces today's topic - What happens if you are a PR pracitioner and happen to be at the wrong end of a popular media story.  How does one respond and get their client's story across in an accessible and accurate way?

23:53 Panel weighs in on topic and suggests PR pracitioners employ creative and non traditional approaches to to both communicate their client's story and respond to traditional media.

31:05 Terry thanks the panel and signs off.

Producer's Note:  The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network.  Roger Dey is our announcer. 

This week's episode was produced by Karen Nussbaum.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, This week on Inside PR, Terry, Martin Waxman and Keith McArthur discuss ethics in PR. They welcome comments from Mitch Joel, Sallie Geotsch, Joseph Thornley and Bernard Goldbach.

View Bernard's video here.

Show Notes:

00:33 Terry, Martin Waxman and Keith McArthur introduce themselves and the show.

01:00 Terry informs listeners that Dave is sick this week and will not be part of the show.

3:24 Comment from Mitch Joel of Six Pixels of Separation.

5:04 Terry reads a comment by Sallie Goetsch.

6:31 Terry talks about the video that Bernard Goldbach sent over from Ireland and they will post it on the Inside PR blog.

7:44 Joe Thornley comments on PR Ethics: How do we feel if our profession in sometimes held in low esteem. E.g. PR & The tobacco industry, where do we draw the line?

8:59 Terry starts off this week’s discussion about the both professional and personal ethics of working for controversial and questionable companies.

31:07 Terry thanks the panel and signs off.

Producer’s Note: The change in this podcast’s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a ‘biscuit tin’.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going 'off the record'.

Show Notes

00:29 Dave introduces himself, the panel and the show.

01:13  Terry welcomes Michelle Sullivan to the show.

03:00 Keith McArthur starts off this week's discussion about whether or not clients should go 'off the record'. Cousins of 'off the record' include: embargoes, 'no comment' and the brown envelope.

37:47 Terry thanks the panel and signs off.

Producer's Note: The change in this podcast's sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a 'biscuit tin'.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week's episode of Inside PR was produced by Kyra Aylsworth.

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.

Show Notes

00:29 Terry introduces the show.

01:13 Dave and Terry usher in a new era with a new podcast format.

03:00 Dave asks today's panel members to introduce themselves.

Julie Rusciolelli from Maverick PR

Keith McArthur from Veritas' com.motion

Martin Waxman from Palette PR

04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.

07:02 The panel weighs in on the first main topic of today's episode - Ethics and Reputation in Public Relations.

24:20 Keith kicks off today's second main topic - Michael Bryant, YouTube and Government's use of social media.

41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you'd like to bring it back.

41:45 Criteria for being on the new Inside PR panel and Dave signs off.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week's episode of Inside PR was produced by Kyra Aylsworth.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site or leave us a comment on the Inside PR blog.

This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at 'Centennial College'. Get it? Centennial?

Show Notes

00:40 Terry introduces Inside PR's special 100th episode live at Centennial College.

01:05 Terry apologizes for the sound quality last week.

02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR.

05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal.

08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny).

09:13 Dave talks about why they're at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea.

11:27 'Bonnie' has a question about the relevancy of social media to the budding PR practitioner.

18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations.

25:08 'Sarah' asks a question about the challenges PR graduates will face on their first job.

31:14 'Shannon from semester 2' asks about how to find a job.

35:12 Joe Chawla asks about the 'ideal' level of engagement that students and PR practitioners should have with new social media tools.

38:57 Kristin Zemlak asks about how transparency in social media is affecting ethics in public relations.

42:50 Greg Weiss asks about how to recover your brand and reputation once you've blown it in the blogosphere.

48:15 Inside PRoper English - 'uninterested' vs. 'disinterested'.

49:45 Terry thanks the audience and Gary Schlee and signs off.

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).

Show Notes

00:25 Terry introduces the show.

01:14 Terry talks about the new GM Green by Design podcast.

02:18 Dave announces that he has a new podcast called Shill co-produced that he co-produces with Doug Walker.

04:08 Dave and Terry discuss their plans for the 100th episode of Inside PR.

07:30 Tom Reidt writes in with a comment.

09:30 Megan Ramsay also writes in about her experience finding a PR job.

12:44 Mike Keliher writes to ask that Terry and Dave keep Inside PRoper English on the show.

13:59 Dave introduces this week's special interview with Melanie Kurzuk from CNW. She's Senior Vice President of CNW's News and Information Technology Divison.

36:18 Dave and Melanie talk about Social Media Releases.

41:44 A mystery listener writes in to comment on last week's Inside PRoper English segment.

45:00 Inside PRoper English: all together vs. altogether.

48:50 Dave signs off.

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).

Show Notes to follow!

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog. 

This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss what kind of education PR firms are looking for.

Show Notes

00:26 Dave introduces the show. 

00:59 Podcamp Toronto promo. 

02:20 Announcement: Dave talks about Dave Forde's new blog PR in Canada which launched this week. New contributors are welcomed and wanted. 

03:47 Terry and Dave discuss the 100th episode of Inside PR set to air February 26, 2008.

08:35 Terry tells us about his trip to Las Vegas.

09:28 An email comment from James McNally about ethics in PR.

10:57 Topic of discussion 1: Ethics in PR.

    Terry and Dave revisit experiences in the past involving ethical decisions in the past and reference Astroturfing, "Clean Coal" and Thank you for smoking by Christopher Buckley (the book and the film.) 

20:45 Topic of discussion 2: What education are PR firms looking for? 

    In the style of Inside the Actors Studio, Dave asks Terry a series of questions as he recalled them from the two students of PR who had left comments earlier in the week. 

33:31 Inside PRoper English: The redundancy of "advance forward".

35:55 Terry wraps up the show.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave talk about social media tools and discuss whether or not social media is a prerequisite for a PR student to be hired.

Show notes

00:26 Terry introduces the show.

01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.

04:40 Dave shares his interesting Facebook experience.

07:02 Podcamp Toronto promo.

09:40 Topic of discussion 1: Social media tools and you.

15:37 Dave discusses barriers to social media tools.

22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?

22:48 Inside PRoper English: The difference between e.g. and i.e.

30:58 Dave wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.

Comments? Send us and email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog.

Show notes

00:26 Terry introduces the show.

01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.

04:40 Dave shares his interesting Facebook experience.

07:02 Podcamp Toronto promo.

09:40 Topic of discussion 1: Social media tools and you.

15:37 Dave discusses barriers to social media tools.

22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?

22:48 Inside PRoper English: The difference between e.g. and i.e.

30:58 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks, and is courtesy of the Podsafe music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog.

This week on Inside PR, Terry and David take a cue from Michael Netzley's comment and discuss what Cicero meant by 'eloquence'.

Show Notes

00:30 Dave introduces the show.

00:55 Podcamp Toronto 2008 promo.

02:38 Audio comment from Deborah Zanke from Message Communications on measurement.

06:27 Terry and Dave receive a comment on their blog from Bob Crawshaw.

07:21 Michael Allison sent Dave a Twitter message to ask what he and Terry think about the effects that a downturn in the US economy might have on the practice of public relations.

11:03 Dave announces some breaking news.

13:08 Alan Fryer from CTV and W-5 sends in an audio comment about his move to the Dark Side.

15:39 Michael Netzley sends in the latest installment of Communications Through the Ages: Cicero.

20:51 Dave and Terry discuss Cicero and 'eloquence' as their main topic of discussion.

27:42 Inside PRoper English: Josh Turner calls in to ask about Terry and Dave's least favourite business jargon. Terry still dislikes 'impactful'.

32:03 Terry signs off.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave continue the discussion on measurement and public relations and stakeholder relations in particular. 

Show Notes

00:30 Terry introduces the show.

00:58 Podcamp Toronto Promo.

03:38 The Blogger Team WON Test the Nation, but Dave isn't completely satisfied with his score.

06:00 A thank you to Michael Netzley and Sallie Goetsch (rhymes with sketch) for their scholarly debate about Aristotle in the comments section of last week's podcast on the Inside PR show blog.

07:27 A comment from Doug Haslam about measurement.

13:28 Another perspective on measurement in a comment from Alan Chumley.

18:39 Terry and David revisit measurement and stakeholder relations.

27:38 Inside PRoper English suggestion sent in via audio comment from Jay Moonah: 'everyday' vs 'every day'.

30:53 Dave wraps up the show.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome comments from Michael Netzley, Bob Ledrew and Amy Cole.

Show Notes

00:35 Dave introduces the show and reminds listeners that he will be on the TV show Test the Nation: Trivia this Sunday, January 20.

03:58 Dave talks about what he wears when he blogs.

06:20 Terry announces that Thornley Fallis has signed up two new social media folks: Michael Seaton and Bob Ledrew.

08:13 Terry welcomes a commentary on the history of professional communication from Michael Netzley. He phoned in to share his first installment of what will become a 'Communications Legacies' series.

17:04 Dave and Terry welcome a 'Rudolph' comment from Bob Ledrew.

21:21 Amy Cole writes in with a comment about how to measure stakeholder-relations communication plans. Dave and Terry decide to use the idea as today's main topic.

32:19 Inside PRoper English: Thanks to Sallie Goetsch for these words to avoid: 'actionable' and 'learnings'.

33:47 Terry winds up the show with all pertinent details. Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments?  Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry come up with 6 Reasons why agencies should do pro bono work.  They also welcome comments from Tom Reed, Dave Delaney, Bernie Goldbach, and Bob Crawshaw.

 Show Notes

00:35 Terry introduces the show.

04:58 Email comment from Tom Reed re: Christmas edition Inside PR podcast.

06:04 Comment from Dave Delaney re: Christmas edition Inside PR podcast.

13:32 A comment from Bernie Goldbach re: Inside PRoper English and the importance of localizing words.

15:33 Email comment from Bob Crawshaw of Maine Street Marketing, in Canberra Australia, re: pro bono work.

19:21 Terry introduces this week's topic: 6 reasons why agencies should do pro bono work.

27:39 Inside PRoper English: semiannual vs. biannual vs. biennial.

29:30 Dave signs off with all pertinent details.  Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry come up with 8 New Year's Resolutions that they hope their clients are making for 2008. They also welcome comments from Bob LeDrew, Joe Thornley and Josh Turner.

Show Notes

00:34 Dave introduces the show.

03:20 Email comment from Bob LeDrew re: Veritas' social media survey.

05:15 A comment from Joe Thornley on the Inside PR blog re: developing a social media measurement roundtable event.

07:14 Josh Turner also commented on the Inside PR blog with a link to a chronological history of Santa Claus.

08:00 Dave introduces this week's main topic: 8 New Year's Resolutions That We Hope Our Clients Are Writing.

29:30 Inside PRoper English: appraise vs. apprise.

30:20 Terry signs off with all of the pertinent details. Fans of Inside PR on Facebook - click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email as insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list.  Also, they welcome audio comments from David Fleet and Bernard Goldbach.

01:06 David and Terry welcomes a comment from Dave Fleet. 

01:10 Dave Fleet gives his comments on the Veritas survey. 

02:38 David and Terry address Dave Fleet's comments and the Veritas survey results. 

03:48 Dave and Terry welcome a comment from Bernie Goldbach. 

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum. 

04:58 David and Terry thank Bernie for his comment. 

06:28 David introduces today main topic: Social Media & a PR Wish list 

27:43 Inside PRoper English: The redundant phrase - "The reason is, because..."

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Posted to PR, Who Notes, Social Media, Inside PR, Comments

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about pro bono work in public relations agencies.

Show Notes

00:36 Terry introduces the show.

01:49 David and Terry welcome their first comment from Bernie Goldbach about address book etiquette.

12:00 Ian Hull calls in with a comment about embracing podcasting in a business setting.

16:07 Deborah Zanke calls in with follow up comments and questions about pro bono work and communications.

32:09 PRoper English segment on the meaning of the word 'enormity'.

34:38 Dave wraps up the show.

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.