Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss PR Agencies: Then and Now.  They also discuss how agencies of the future may or may not integrate social media and the possible consequences.

Show Notes

00:28 Terry introduces the show.

02:15 Terry introduces main topic: PR Agencies, Then and Now.

22:40 Inside PRoper English: Peruse

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients' stories.  They also welcome comments from Bernie Goldbach and Dave Fleet.

Show Notes

00:30 Dave introduces the show.

01:21 David and Terry welcome a comment from Bernie Goldbach.

02:43 Dave Fleet calls in with a response to Bernie's comment last week. 

03:54 Terry and Dave briefly discuss how people can misinterpret email and online communciation. 

06:00  Dave introduces today's main topic: the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients' stories. 

30:10 Inside PRoper English: Amuse vs. Bemuse

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss how to have "collegial conversation" (online and off). Also, they welcome audio comments from Jon Hoel, Michelle Kostya, Doug Haslam, Shel Holtz and Bernard Goldbach.

Show Notes

00:32 Terry introduces the show.

01:06 David and Terry remind listeners that the Talk is Cheap event is coming up and that Terry is having a book launch for The Best Laid Plans at the Dora Keogh Pub on November 19.

03:14 Jon Hoel shares his thoughts on how to show support for Terry's book, The Best Laid Plans.

06:00 An email comment from Michelle Kostya. 

08:20 An audio comment from Doug Haslam.

13:45 An audio comment from Shel Holtz.

 

18:45 An audio comment from Bernie Goldbach that kicks off this week's topic: the importance of having collegial yet critical conversations.

32:00 Inside PRoper English: The improper use of the word 'hopefully'.

33:40 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about the sometimes volatile relationship between journalists and public relations practitioners. They also welcome comments from Doug Walker, Dan York, Bernard Goldbach and Michael Netzley.

Show Notes

00:28 Dave introduces the show and reminds interested people to register for the 'Talk is Cheap' un-conference by signing up here.

02:16 Terry announces that the booklaunch for his novel, "The Best Laid Plans" will take place on November 19 at the Dora Keogh pub in Toronto.

02:55 Email comment from Doug Walker about last week's topic: Work/Life Balance.

05:02 Dan York calls in with a comment.

06:45 Bernie Goldbach lets us know about the 2007 Personal Branding Global Telesummit that will take place Thursday, November 8.

09:45 Dave introduces this week's topic: The strained relationship between journalists and public relations practitioners. The topic was inspired by this blog post by Chris Anderson, editor-in-chief of Wired Magazine.

28:53 Terry hands over Inside PRoper English to Michael Netzley from Singapore. Michael also co-hosts the PR Junction podcast with John Hoel.

33:00 Terry wraps up the show.

Fans of Inside PR group on Facebook: Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about work/life balance in an agency.

Show Notes

00:30 Terry introduces the show.

03:18 Promo for Social Media Today: A podcast by Doug Walker.

09:15 Audio comment from Bernie Goldbach in Tipperary, Ireland.

13:42 Email comment from Dave Fleet about stakeholder relations.

16:12 David introduces this week's topic: Maintaining a work/life balance when you work at an agency.

29:34 Inside PRoper English: Loath vs. Loathe.

31:32 Dave wraps up the show.Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about communications plans and their components.

Show Notes

00:36 David introduces the show.

01:29 Promo for Talk is Cheap: A social media unconference for corporate communications and public relations folks on Thursday, November 15, 2007, from 6 to 9 p.m. at the Centre for Creative Communications (Centennial College) in Toronto.

04:05 Terry announces that he will be speaking in London (Ontario) this week at a Financial Executives International (Southwestern Ontario branch) dinner meeting and at Fanshawe College.

05:07 David apologizes for not making it to Vanouver last week.

06:08 Terry introduces this week's topic: Communications Plans.

34:52 Inside PRoper English: Orient vs. orientate.

33:15 Inside PRoper English: Prepositions at the end of sentences.

36:16 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about salary, compensation and what else to consider when working for a public relations agency.

Show Notes

00:30 Terry introduces the show and laments the lack of comments this week.

01:27 David announces that he is going to Vancouver this week to attend Third Tuesday and to speak at the Canadian Association of Zoos and Aquariums. Terry notes that Third Tuesday Toronto will feature Darren Barefoot and that Third Tuesday Ottawa will feature Danielle Donders.

02:58 Terry introduces the main topic of discussion for the week: the complex issue of salary and compensation in public relations. David was inspired to talk about it after reading Julie Rusciolelli's blog.

 

30:20 David has an announcement for Terry.

33:15 Inside PRoper English: Prepositions at the end of sentences.

34:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about conflict resolution and mediation in public relations.

Show Notes

00:32 David introduces the show.

01:49 David talks about the Buffalo vs. Dallas game.

02:15 Terry and David discuss the difference between American and Canadian Thanksgiving.

02:50 Terry reminds listeners of upcoming Third Tuesday events: Toronto - October 15 (featuring Darren Barefoot), Ottawa - October 15 (featuring ‘Mommy Blogger’ Danielle Donders) and Vancouver - October 16 (featuring Joseph Thornley and David Jones).

03:45 Farewell to Chris Clarke, PR buddy. Hello Kyra Aylsworth, new producer of Inside PR.

06:20 David opens a discussion: Is the news release dead?

12:47 Comment from Doug Haslam from Topaz Partners.

15:40 David reads an email from Seneca Corporate Communications student, A.J. Welsh regarding the relevance of conflict resolution in public relations.

17:20 Discussion on the difference between practicing conflict resolution, mediation and crisis management in public relations.

28:35 PRoper English segment on the difference between ‘gamut’ and ‘gambit’.

31:05 Closing remarks.

Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about podcasting and it's role within public relations.

Show Notes

00:30 Terry introduces the show.

01:30 Terry talks about Podcast Expo.

07:55 Terry introduces the main topic of discussion for the week: podcasting and public relations.

29:30 Inside PRoper English: what

30:30 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss building your PR team. They also welcome audio comments from Bryan Person and Francis Wooby. 

Show Notes

00:30 David introduces the show.

01:30 David brings up the latest Third Tuesday events. Visit the central sites for Third Tuesday Ottawa, Third Tuesday Toronto, and Third Tuesday Vancouver, as well as the Third Tuesday Facebook Group.

05:25 Terry mentions that he'll be attending the Podcast and New Media  Expo next week in Ontario, California.

07:30 Bryan Person calls in with an audio comment.

17:20 Francis Wooby sends in an audio comment.

18:45 This week's main topic for discussion is building your PR team.

36:00 Inside PRoper English: you could care less

37:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

In this week's episode, David and Terry discuss the place of young PR professionals in the workplace. They also welcome audio comments from Gary Schlee and Michael Allison.

Show Notes

00:30 Terry introduces the show.

01:10 Terry mentions that he'll be attending the Podcast and New Media  Expo next week in Ontario, California.

04:05  Gary Schlee chimes in with an audio comment. He mentions these links in his commentary: The Princeton Review, Gary's A Class Act blog, PR Conversations, and the IABC Advocacy Commons.

07:30 Michael Allison calls in asking about the young PR professional debate raging in the blogosphere.This leads into David and Terry's main topic for discussion this week. One of the posts David mentions in this discussion is from the Marcom Blog at Auburn University.

30:00 Inside PRoper English: the subtle difference between persuade and convince

31:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

In this week's episode of Inside PR, David and Terry have a lot to talk about. They welcome a number of comments, and discuss the importance of understanding how PR fits into the bigger picture of business.

Show Notes

00:30 David introduces the show.

01:30 Very special announcement: Terry's novel, The Best Laid Plans, is available for sale. Pick it up at Amazon.com or Chapters-Indigo.  For more info, visit Terry's website.

02:45 David and Terry mention the Vancouver Third Tuesday event.

10:00 Donna Papacosta writes in a comment

11:30 Sallie Goetsch writes a comment on the blog

13:00 Brian Blank writes in with some knowledge

14:15 Kyle Whitehead from Lethbridge College in Lethbridge, Alberta sends in an audio comment about post-PR graduate work.

18:25 Diane Hodges writes in with a comment about the importance of understanding business for PR professionals. This leads to this week's main topic for discussion.

31:00 Inside PRoper English: raise up and lower down

31:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David discuss public relations as a profession. They also welcome an audio comment from Omar Ha-Redeye.

Show Notes

00:30 Terry introduces the show.

01:10 Terry and David were on vacation - they talk about how they coped without each other.

03:45 Omar Ha-Redeye sends in an audio comment.

09:40 Christine Smith and Dave Fleet write in with comments on PR as a profession. This leads into this week's main topic for discussion on the profession of PR.

31:00 Inside PRoper English: continual and continuous

31:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week is the vacation edition. With both of them on vacation,  Terry and David recorded this edition early. This week, they discuss how they got into the PR business.

Show Notes

00:30 David introduces the show.

01:30 Terry and David are on vacation - this is the vacation edition.

02:15 Terry says that he and David will discuss how they made their careers in PR. Neither intended to work in PR until they were actually working in it.

26:00 Inside PRoper English: check back next week!

26:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss the differences between big and small agencies. 

Show Notes

00:30 Terry introduces the show.

01:15 Terry mentions that he and Terry will be doing a mini-show next week, as they will both be on vacation.

03:45 David and Terry talk about a study about winning business at PR firms.

06:30 This leads into the major topic of discussion for the week: big agency vs. small agency. They discuss their careers working at both large and small agencies.

30:40 Inside PRoper English: accommodate

31:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry list the 5 questions you should be asking your social media firm. They also welcome an audio comment from Doug Haslem. 

Show Notes

00:30 David introduces the show.

01:15 Inside PR has been nominated for a Podcast Award in the Business category. The voting closed on Saturday. The winners will be announced on Wednesday, August 15.

02:05 David mentions the CMA Awards, for which he and Terry are senior judges for the PR award.

06:30 Doug Haslem chimes in with an audio comment.

09:20 Terry apologizes for "monetize" on air.

13:30 This week's main topic of discussion: 5 questions for your social media agency.

32:00 To recap the 5 questions: Do you blog yourself? What blogs and podcasts do you recommend? What clients have you got into social media? What do you think of ghost blogging? How do you approach a blogger who wrote something negative?

32:20 Inside PRoper English: the difference between take and bring

33:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry continue their discussion about the senior-level PR practitioner. They also welcome comments from Bryan Person, Chip Griffin, and Joe Thornley. 

Show Notes

00:30 Terry introduces the show.

01:15 Inside PR has been nominated for a Podcast Award in the Business category. Click here to vote. You can vote once daily, and be sure to validate your vote via email.

03:05 David mentions the CMA Awards, for which he and Terry are senior judges for the PR award.

06:00 David mentions the Social Media Group's big win with Ford.

09:00 An audio comment from Joe Thornley.

12:00 Bryan Person chimes in with a comment.

14:40 Chip Griffin from Custom Scoop weighs in with an audio comment. This leads to David and Terry returning to the topic Joseph Jaffe's latest promotion for Across the Sound.

24:00 This week's main topic of discussion: the continued discussion of the senior people at PR firms.

34:00 Inside PRoper English: monetize is still not a word, along with access (as a  verb) prioritize and priorize, impactful, deliverable, guest and gift (as verbs).

35:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss discuss making the transition from the role of manager to leader in a PR firm. Also, they welcome an audio comment from Bobby Hewitt. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

01:45 David and Terry talk about the recent Special Edition they recorded with Brad Matson and Janina Palhares from Breakfast Television about pitching the media.

05:10 Inside PR has been nominated for a Podcast Award in the Business category. Click here to vote. You can vote once daily, and be sure to validate your vote via email.

10:00 An audio comment from Bobby Hewitt.

15:35 David and Terry discuss Joseph Jaffe's latest promotion for Across the Sound.

23:00 This week's main topic of discussion: becoming more senior at a PR firm, and making the transition from the role of manager to leader in a PR firm.

360:00 Inside PRoper English: monetize is not a word

38:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

In this special edition, David and Terry get together to chat with two producers of Canada's top morning show, Breakfast Television. Joining them from BT are Janina Palhares and Brad Matson. They discuss everything from good pitches to bad pitches, how to best reach them, the best and worst things PR people have done to them, and much more.

A big thank you to Brad and Janina for doing this, and we hope to have them back again someday soon.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss ethics, staff turnover, post-mortems, and mentoring. Also, they welcome an audio comment from Luke Armour and Doug Haslem. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

01:35 An audio comment from Doug Haslem.

07:40 A comment from Sheri Morgan about transience.

11:35 An comment from Parker Mason about ethics.

25:55 An audio comment from Luke Armour about mentoring. This turns into this week's main topic of discussion.

37:10 Inside PRoper English: nouns misused as verbs, like access and partner.

39:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss managing yourself and managing people at a PR firm. Also, they welcome an audio comment from Bryan Person. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

01:45 David brings up that he was on a panel with Leona Hobbs talking about blogging recently.

04:40 A comment from Dave Fleet of the Ontario Government.

07:35 An audio comment from Bryan Person.

12:35 This week's main topic of discussion: managing yourself and managing staff at a PR firm.

30:00 Inside PRoper English: virile and viral, and "key learnings"

31:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss the happenings at a PR firm after a client relationship has ended.  Also, they welcome an audio comment from Luke Armour. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

01:25 David brings up that nominations are open for the Podcasting Awards.

03:40 Luke Armour calls in with a comment.

09:15 This week's major topic of discussion: the client project postmortem.

25:20 Inside PRoper English: split infinitives

27:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss getting your client relationships started off right.  There are comments from Omar Ha-Redeye, Jonathan Dunn and Natasha Guiry. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

01:12 Terry notes Chris Clark is on vacation and we're self-producing the podcast this week.  Fingers crossed.

02:03 Dave notes we came in second in the Most Valuable Podcast bracket competition.  The brilliant American Copywriter podcast was the winner.

03:37 Omar Ha-Redeye calls in with a comment about how different ethnicities may learn soft skills in different ways. 

09:26 Jonathan Dunn calls in with a comment about the social media community in Toronto and the state of soft skills in the PR industry.

14:47 Natasha Guiry sends in a comment about how efficiency and effectiveness is lost when all parties aren't on the same page.

18:50 This week's topic: getting your client relationships started off right both formally and informally by establishing trust, setting expectations and talking about the reporting process.

33:52 Inside PRoper English: perpetuate and perpetrate.

36:03 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry are overwhelmed by PR student contributions. They use one of those contributions as a jumping-off point for their major topic of discussion.  Also, they welcome audio comments from Michael Allison, Scott MacDonald, and Omar Ha-Redeye. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

01:20 Terry talks about his time at Podcasters Across Borders 2007.

06:30 Omar Ha-Redeye calls in with a comment. 

09:30 Scott MacDonald calls in with a comment as well.

12:45 Michael Allison contributes another PR student comment. 

17:40 This week's major topic of discussion stems from an email from a recent PR graduate from Humber College, Lauren Schneider, who is working at the Royal Ontario Museum. Her comment is about things you don't learn at PR school but need to learn on the job. Terry and David go off talking about other things that are important in PR that might not be taught in PR school.

27:50 Inside PRoper English: tortuous and torturous

29:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss the importance of good writing in the PR profession. Also, they welcome an audio comment from Doug Haslam. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

01:20 David mentions that this will be the last time they mention the open slot for a new student/young PR contributor.

02:00 Terry mentions that he'll be at Podcasters Across Borders in two weeks. He will sit on a panel called Taking Your Initiatives to the Next Level. David will unfortunately not be able to make it to the conference.

04:10 Audio comment from Doug Haslam.

12:00 Listener Matthew Tarnowski asks: Which dictionaries would he/she recommend when trying to make a case against misuse of words like utilize and leverage?

17:40 This week's major topic of discussion: are good writers made or born?

35:20 Inside PRoper English: apostrophe roundup

36:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss a comment David Philips left to For Immediate Release: The Hobson and Holtz Report #246, about big PR agencies not "getting" social media. Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

01:20 Terry mentions that he'll be at Podcasters Across Borders in two weeks. He will sit on a panel called Taking Your Initiatives to the Next Level. David will unfortunately not be able to make it to the conference.

05:40 Terry and David pay tribute to For Immediate Release: The Hobson and Holtz Report, as the podcasting pair are approaching a true milestone: their 250th episode.

14:10 The major topic of discussion for the week: David and Terry discuss a comment David Philips left to For Immediate Release: The Hobson and Holtz Report #246, about big PR agencies not "getting" social media.

35:20 Inside PRoper English: ending sentences with a preposition

38:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss awards in the PR business. They welcome audio comments from Omar Ha-Redeye and Jon Hoel. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

02:10 David introduces an audio comment from Omar Ha-Redeye.

05:40 Terry and David talk about the latest Toronto Third Tuesday and the mesh conference.

08:30 Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

11:30 The major topic of discussion for the week: PR Awards

28:40 Jon Hoel sends in an Inside PRoper English mashup.

30:40 Inside PRoper English: exact and same

32:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. 

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss media relations within the broader scope of public relations. They welcome audio comments from Doug Walker, Francis Wooby, and Darryl C. from Calgary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

03:45 Terry mentions the May Third Tuesday Toronto event.

06:00 Darryl C. from Calgary calls in with a comment.

08:30 Stephen Lewis from Zest Digital in Australia sends in this link about blogging in the workplace.

11:00 Francis Wooby sends in an audio comment.

15:30 Terry kicks off this week's major topic of discussion: the role media relations plays within PR

28:40 Doug Walker sends in an audio contribution.

35:00 Inside PRoper English: definite and definitive

36:20 David mentions the Fans of Inside PR group on Facebook.  Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry continue their chat about ghost blogging and discuss the state of Toronto's professional communication awards. They welcome audio comments from Michelle Book, Joe Thornley, Mitch Joel, Paull Young, Patricia Parsons, and Julie Rusciolelli. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

01:45 Michelle Book sends in an audio comment from the entry-level perspective.

07:35 Joe Thornley chimes in with a plug for the latest Third Tuesday and Third Monday sessions.

12:00 Audio comments on the topic of ghost blogging from Mitch Joel, Patricia Parsons, and Paull Young.

20:50 David and Terry discuss the comments on the topic of ghost blogging.

29:30 Julie Rusciolelli sends in an audio contribution on the topic of communication awards in Toronto.

36:30 Inside PRoper English: farther and further

38:20 David mentions the Fans of Inside PR group on Facebook.  Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry have a discussion about ghost blogging for clients. They also welcome an audio comment from Dan York. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

05:35 Francis Wooby wants to let listeners know that the CBC's look at the PR industry is available as a podcast. The show was a 6-part series called Spin Cycles. It has been available as a podcast for a while on the CBC's website here.

06:35 Dan York calls in with a comment.

10:30 This week's major topic of discussion: ghost blogging for clients.

27:30 Inside PRoper English: stationary and stationery

29:30 Terry mentions the Fans of Inside PR group on Facebook.  Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss the top 3 ways to use public opinion research in public relations. Also, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show

02:30 David mentions that he sat on a panel at From Mass to Grass: Canada's Word of Mouth Marketing Conference. Here is the discussion, from Michael Seaton's The Client Side podcast.

04:15 David mentions the Fans of Inside PR group on Facebook.  Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

06:30 Terry mentions that there are no comments this week, nor are there any commentary. This leads to the main topic of discussion for the week: market research.

08:00 The top 3 ways of using public opinion research for PR.

08:15 The first use is to drive media relations.

14:45 The second use is to hone your key messages.

20:00 The third use is to drive the development of the communications strategy and the overall plan.

27:30 Inside PRoper English: a round-up of redundancies.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry have a chat about professional spring cleaning. They also welcome audio comments from Jamey Shiels, Elizabeth Hirst, and Boyd Neil. They also welcome an audio contribution from Gary Schlee. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show

02:30 Terry mentions the latest Luke Armour virtual-PR meetup. The latest is called A Virtual PR Murder Mystery, featuring many prominent podcasters.

04:55 David introduces a comment from Jamey Shiels.

07:00 David introduces Elizabeth Hirst's comment on introducing social media into a Canadian PR curriculum.

12:30 Boyd Neil sends in a comment about Facebook.

16:15 David mentions the Most Valuable Podcast contest going on over at Fly Over Marketing. Go vote for Inside PR here.

18:15 David introduces the main topic of the week: spring cleaning for your PR career.

20:00 The first tip is to work on a shortcoming.

23:30 The second tip is to know what you don't know.  

24:30 The third tip is to ask yourself what you want to be known for. What is your brand?

25:30 The fourth tip is to get a mentor, be a mentor, or both.  

27:40 The fifth and final tip is to lose the "do what you're told" approach

30:30 Gary Schlee sends in an audio commentary.

36:30 Inside PRoper English: over vs. more than

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry have a discussion about the information interview thanks to an audio comment from Scott MacDonald. They also welcome an audio comment from Bob LeDrew and a contribution from Doug Walker. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show

01:30 Eric Bergman passes along this link to an article on media training and this podcast interview he did with Jennifer McClure.

02:45 Bob LeDrew calls in with a comment.

07:30 David's brother Graeme writes in with a commentary.

10:00 Scott MacDonald calls in with a comment on information interviews.

12:30 Terry and David use Scott's question as a jumping off point and discuss the information interview. They mention Chris Clarke's promo on Across the Sound/For Immediate Release.

30:45 Doug Walker returns with another commentary. 

33:10 Inside PRoper English: adverse and averse

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry revisit the topic of media training. They also welcome audio comments from Bryan Person and Shel Holtz. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

03:20 David talks about attending and speaking at the Canadian Marketing Conference: From Mass to Grass.

09:15 Terry marks the passing of an icon in Canadian public relations, Charles Tisdale.

11:20 An audio comment from Bryan Person.

16:10 An audio comment from Shel Holtz

19:00 Alan Chumley leaves a comment to the show blog.

20:30 David kicks off this week's main topic: media training

33:10 Inside PRoper English: principal and principle

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week, David and Terry talk about working with other types of agencies as part of a program. They also welcome an audio contribution from Collin Douma. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

04:55 David mentions that he will be speaking at the Canadian Marketing Conference: From Mass to Grass.

07:05 Donal Doherty from Converse Communications in London, England writes in with a question: how do you build your new PR practice?

12:20 This week's main topic: working with other types of agencies as part of a campaign.

27:35 This week's contribution is from Collin Douma, who talks about the term Web 2.0

34:05 Inside PRoper English: number and amount

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

02:25 Francis Wooby sends in an audio comment.

09:05 Francis also passed on a link to a survey at Emerson College about the level of engagement among podcast listeners.

11:20 This week's main topic: evaluation

28:35 David mentions some measurement resources: KD Paine's blog, Alan Chumley's blog, and the IABC Creative Commons measurement page.

29:50 Inside PRoper English: uninterested and disinterested

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week marks the one-year anniversary of Inside PR. David and Terry take a look back on the year that was, welcome audio comments from Gary Schlee, Terry's brother Tim Fallis, Mitch Joel, and Keith Childs. They welcome a contribution from Gary Schlee of Centennial College. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

07:21 Mitch Joel sends in an audio comment.

09:55 Tim Fallis, Terry's twin brother, sends in an audio comment. 

14:10 Keith Childs of Zurich sends in an audio comment.

16:15 Gary Schlee sends in his congrats on Episode 52

18:20 Terry and David take a look back on Episode #1.

37:33 This week's contribution is from Gary Schlee.

44:04 Inside PRoper English: answer back

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This special edition of Inside PR is extra-special.

Ira Basen, the host of the 6-part CBC Radio series "Spin Cycles", has been kind enough to speak with Ottawa-area PR professional Bob LeDrew, author of the Flacklife blog. The end result is a terrific discussion between the two about public relations today and it's role within the ever-changing Canadian media landscape.

Thanks to our good friend Bob LeDrew for sending this to us, and thanks to Ira Basen for agreeing to the interview.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss an audio clip from Sally Goetsch ("rhymes with sketch") recorded at the Venture Voice Startup Workshop on what public relations is. Also, they welcome audio comments from Mitch Joel, Donna Papacosta and Bob Ledrew. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

06:16 Mitch Joel sends in with an audio promo for his new podcast, Foreword Thinking.

08:19 Donna Papacosta sends in a congratulatory comment on 50 episodes of Inside PR.

10:25 Bob Ledrew calls in with a comment.

14:00 Lorne Burger writes in with a question about early-adopter status of social media.

22:05 Sally Goetsch sent in a clip from the Venture Voice Startup Workshop. David and Terry discuss.

32:00 This week's contribution is from Doug Walker.

43:33 Inside PRoper English: rein and reign

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David host another comment-cast. They welcome audio comments from Luke Armour, Francis Wooby, Doug Walker, Jon Hoel, and Michael Seaton. They also bid farewell to Chris Clarke's segment and usher in a new era with a contribution from Boyd Neil. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

06:55 Michael Seaton calls in with a comment.

10:45 Luke Armour calls in with his congratulations.

14:37 Jon Hoel chimes in with a comment and some congratulations.

18:27 Francis Wooby comments from majestic Iqualuit, Nunavut.

22:20 Doug Walker is calls in with a few things to say.

29:10 Chris Clarke's final commentary.

35:02 Boyd Neil contributes a segment to Inside PR.

40:30 Inside PRoper English: exasperate and exacerbate

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

In this special edition of Inside PR, David moderates a panel for CPRS Toronto called Reaching Out to Bloggers: Do's and Don'ts, featuring Mathew Ingram, Business and Technology writer at the Globe and Mail and globeandmail.com; Mark Evans, VP of Operations of b5 Media; Stewart McDonald, an e-business and marketing consultant, formerly CMO of Expedia.com and founder of Expedia.ca; and Jasmine from Confessions of a Cardamom Addict blog.

Hope you enjoy this episode. Be forewarned: it's almost two full hours of unedited honesty about pitching stories to the blogosphere. Enjoy!

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about the importance of your company being involved in social media.  Also, they welcome audio comments from Colin Douma and Andrew Findlater.  Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

09:46 Colin Douma calls in with a comment about astroturfing.

11:45 Andrew Findlater calls in with a comment about investing in client relationships.

21:07 Terry introduces this week's main topic: should your company be involved in social media?

376:07 Inside PRoper English: its/it's

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about investing in existing client relationships.  Also, they play a segment Terry recorded with Luke Armour. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

 

00:30 David introduces the show.

09:16 Luke and Terry at the Hockey Hall of Fame.

12:45 David introduces this week's main topic: investing in client relationships.

32:18 Chris Clarke's commentary.

37:00 Inside PRoper English: I feel bad/I feel badly

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about celebrity and public relations. Also, they welcome an audio comment from Mitch Joel. They mention the upcoming Podcamp Toronto coming February 24-25. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

00:30 Terry introduces the show.

03:37 Comment: Mitch Joel. Mitch suggests you check out Beyond Bullets for better presentation skills.

12:31 David introduces this week's main topic: celebrity and PR

30:30 Chris Clarke's commentary.

34:20 Inside PRoper English: allusion and illusion

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about athletes cliches. Also, they welcome an audio comment from Bryan Person. They mention the upcoming Podcamp Toronto coming February 24-25. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

00:30 David introduces the show.

11:33 Comment: Bryan Person.

13:39 David introduces this week's main topic: athletes cliches.

28:58 Chris Clarke's commentary.

32:47 Inside PRoper English: illicit and elicit

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about the news conference and how it has evolved in recent history. Also, they welcome audio comments from Donna Papacosta and Jamey Shiels. They mention the upcoming Podcamp Toronto coming February 24-25. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

00:30 Terry introduces the show.

03:32 Comments: Donna Papacosta and Jamey Shiels

09:50 David introduces this week's main topic: the news conference.

25:50 Chris Clarke's commentary.

30:33 Inside PRoper English: imminent and eminent

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about the future of social media and PR's place within it. Also, they welcome audio comments from Paull Young, Andrew Findlater, and Colin Douma. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:29 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:15 Terry wants to point listeners to an interview he did with Paull Young for the Forward Podcast.

03:12 Terry talks about his venture into the world of audio book podcasting with his novel The Best Laid Plans, this week with an offer to have his book listed on Podiobooks.

04:10 David talks about a possible new feature on Inside PR: phonecasting, which allows listeners to download podcasts to their cell phones.

05:15 David talks about a podcast interview he did with Eric Bergman about the MRP system he helped pioneer.

6:55 Terry kicks off this week's batch of comments with an email from Michael Keliher. He talks about a promotional giveaway that listeners can enter here.

09:12 David introduces an audio comment from Andrew Findlater of National PR, who is in search of a social media savvy PR professional.

14:10 Terry introduces an audio comment from Paull Young on Canada's social media scene.

15:20 David introduces an audio comment from Colin Douma. Colin wonders what the future of PR, marketing, and social media are going to look like.

21:30 Terry and David use Colin's question as this week's main topic for discussion. Terry has a sense that there will be some change in communications as everyone tries to put a stake in social media. David thinks that the focus needs to be on the conversation and on the fact that we need not go through the media anymore. David asks the question: will marketing and PR change because of social media?

29:05 Terry adds that PR isn't about selling, and that's why he thinks we're best suited to own social media.

31:58 Terry introduces Chris Clarke's commentary this week.

35:28 Inside PRoper English: in terms of

37:50 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David once again discuss the art of presentations, focusing specifically on effective presentation skills this week. Also, they welcome an audio comment from Bob Ledrew. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:29 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:15 Terry and David talk about Third Tuesday Toronto from last week.

03:12 Terry introduces an audio comment from Bob Ledrew, a PR practitioner and blogger from Ottawa, who talks about effective presentation skills. This leads to a short discussion about Powerpoint and leads into the main topic for the week.

07:30 David introduces the main topic of the week: effective presentation skills.

08:07 Terry's first point is that when presenting, you must be yourself. You shouldn't stand in front of an audience and perform, although you should dial it up a little bit. David thinks your presentation self is different than your normal self. He says the most important thing is to project your voice, talk more measuredly, and be energetic.

10:45 Terry uses the example of going to the theatre. The actors on stage are not speaking in their normal voice, as they need to understood by those in the far reaches of the theatre.

11:25 Terry offers his second point: the need to involve the audience. Terry likes to say something about the people he knows in the audience. He finds that asking questions is also effective. David recommends writing down people's names so he can refer to people by name.

14:10 Terry's third point: Read the room. Pick up on the communication you're getting back from different parts of the room. If you see people looking restless, perhaps you're not reaching them.

15:20 Terry has four more technical things you can do to increase engagement. The first is your voice: you can speak faster or slower, louder or softer. The second is eye contact: the audience won't believe you if you're looking elsewhere. Terry discourages the machine-gun technique of turning your head from left to right, back and forth, in order to make eye contact. David's tip on eye contact: stare at their forehead. They won't be able to tell that you're not looking them in the eyes.

20:30 As for gestures, Terry believes that hand talkers should not try to stifle what comes naturally. David thinks speakers need their hands to project themselves effectively. When David finds something very important, he will reach out and touch it on the screen. The last technical aspect from Terry is movement. A truly great speaker can get away from the podium and walk around. He recommends getting away from the podium if possible. David thinks a handy tool is the slide advancer.

27:00 Terry adds a point about the Q&A: when someone asks a question not relating to the presentation, respect the audience by telling the questioner that you'll answer it afterwards. With regard to the Q&A, the question may belong to the questioner, but the answer belongs to the audience. As you answer the question, make eye contact with the questioner, but move along to make contact with the entire audience. The Q&A is the last thing the audience will remember. David thinks that presenters anchored down by a lecturne can move away from it doing the Q&A and closer to the audience.

29:45 David ends by saying that this business is where presentations cannot be avoided. He started his career feeling uneasy before presentations, and now he's at a point where he enjoys them.

33:20 Terry introduces Chris Clarke's commentary this week.

35:38 Inside PRoper English: better/best, faster/fastest, older/oldest.

37:20 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David discuss the art of presentations. Also, they welcome audio comments from Mitch Joel and Michael O'Connor Clarke. Chris Clarke returns with a contribution this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:29 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:15 Terry and David talk about why this is the second take of Inside PR #42. 

02:19 David introduces Terry's novel, The Best Laid Plans. Terry explains that listeners of Inside PR will be glad to know that he is podcasting the book, or turning it into an audiobook if you will. You can find the podcast blog at www.terryfallis.com or on iTunes.

05:37 Terry talks about the upcoming Third Tuesday gathering in Toronto. He mentions that Paull Young will be making an appearance and Mark Evans will be the guest speaker.

07:30 David introduces a comment from Michael O'Connor Clarke.

10:40 Terry talks about a comment Bryan Person left on the blogpage about Inside PRoper English.

12:11 David introduces a comment from Mitch Joel on presentation skills.

14:30 Terry thanks Mitch for his comment because it leads into this week's topic of discussion: presentation skills.

15:00 Terry starts off this week's topic of conversation on presentation skills. In tribute to Mitch, this week Terry and David will talk about six preparation for presentations tips.

15:55 Terry offers his first tip: know your audience. He thinks too many presenters neglect the audience and either talks above or below their level of knowledge of the presentation material.

17:07 Terry says to build your presentation around your key messages. He thinks the wrong way to develop a presentation is to do it chronologically. Terry likes to talk about the key messages at the beginning and bring the audience back to them at the end.  David adds that presenters should know what they want to accomplish, perhaps that they came off as intelligent and articulate.

19:33 Terry says: Slides are there to support you, not supplant you. One of the principal characteristics of bad presentations is bad slides. Some presenters will read the slides, which makes for a terrible presentation. David says that some people use the slide as the script, the leave-behind, and presentation support. He says that it can't possibly be all three.

23:30 Terry adds that presenters shouldn't break eye contact with the audience for an extended period of time. Turning one's back to the audience is a no-no.

24:15 Terry thinks it's best to use illustrative examples to bring the presentation to life and put a human face on it. David thinks that using examples that the audience can relate to will make the information stick with the audience.

26:44 Prepare for the question and answer period. Few presentations come without questions afterwards, so try to anticipate what questions the audience may ask and prepare potential answers. David says to always save time for the Q&A budgeted into the presentation time.

29:05 Terry's final point: anxiety is your friend. If you find yourself going into a presentation totally relaxed, you probably won't be as engaging as if you were somewhat excited. David has found that over his many years in PR, he has gone from arriving at his presentation not wanting to do it to arriving at his presentation wanting to do a great job.

30:51 Terry sums up his six points of presentations. David adds one more tip for presentations: he tries to anticipate what his competition might present in a new business presentation and out-do the competition.

33:20 David introduces Chris Clarke's commentary this week.

36:27 Inside PRoper English: at this point in time.

37:38 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David have a discussion about the new business pitch. Also, Terry does his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

03:15 Terry introduces a comment from Colin McKay on the topic of government relations.

04:51 A listener in a journalism program named Eliza is searching for a PR professional to be interviewed.

05:48 Terry introduces this week's main topic for discussion: the new business presentation.

07:15 David starts by naming his four key objectives when going into a new business presentation: demonstrate creativity, show knowledge, deliver the information passionately, and try to make the team and client fit.

08:10 Terry says that he usually brings the whole team into a new business presentation. He seldom brings in the junior people, but he will usually bring the mid-to-senior level people to the presentation. When David worked on the client side, he only wanted to see the people who worked on the account at the new business presentation.

10:30 David doesn't see any reason to bring the president of the firm to the new business pitch if they won't be involved in the account. Terry, as a president himself, feels it's important to be there, as he's usually involved in the creation of the program. He makes it clear if he won't be involved day-to-day, and advises that the entire team make their roles clear to the potential client.

13:45 Terry dispels the myth that the evaluation begins once the first slide goes up. From the moment you walk in the door to the moment you walk out, your team is being evaluated.

17:30 Terry thinks it's important to go over some strategies with the client that you considered but rejected instead of simply going over the ideas you selected. David thinks it shows that you possess a knowledge of the business. He thinks that the best way to show knowledge is to ask the right questions because you should never try to sound more knowledgeable than the client.

21:15 David talks about presenting with passion. He thinks it's important to always show your passionate about a project, even if it's something less than exciting. Terry warns not to build up a clients expectations, though.

25:00 David wraps up by re-emphasizing creativity, knowledge, passion, and fit.

26:55 Inside PRoper English for the week: discrete and discreet

28:45 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Michael O'Connor Clarke sits in for Terry, who is on a cruise. He and David discuss the coming year in public relations and what lies ahead for social media. They welcome an audio contribution from Terry, as well as a comment from Joe Thornley. Finally, they play Chris Clarke's commentary for the week.

Show Notes

00:31 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:45 David explains Terry's absence and introduces Michael O'Connor Clarke, VP of Thornley Fallis. Michael spends some time introducing himself to the Inside PR listenership.

04:20 David and Michael launch into the New Year's show. They take a look back on 2006 and a look ahead for 2007.

05:21 David talks about the adoption of social media among PR practitioners and thinks we're still ahead of the game as we enter 2007. Michael talks about the companies taking leadership in the social media space.

07:35 David talks about the opportunities available in the social media space. He wonders if there's a way to monetize social media, to which Michael responds that there is money to be made, but it's going to be made the same way PR practitioners have always made their money: through the councel we provide our clients.

09:44 David brings up Crayon as an example of monetizing social media. He thinks that 2007 is going to be a big year of social media. Michael believes that firms will continue to be contacted by companies who already have agency representation in search of social media expertise because not everyone understands the space yet. He also anticipates more character blogs, fake blogs, and other programs that lack transparency.

15:25 Michael brings up an ongoing bet he knows of between a New York Times editor and Dave Winer: by 2007, which will be more relevant to Google searches, the New York Times or the blogosphere?

19:10 David brings up the topic of who he plans to hire in 2007. What are they reading? How web-savvy are they? During interviews, Michael is always interested in finding out what people read. One answer he found particularly interesting was "Google News", to the question "Where do you get your news?"

21:25 David thinks it's important that PR practitioners have interests outside of PR. He enjoys hearing about people's interests during interviews because every piece of their personal makeup has something to do with their ability to work in communications.

23:55 David introduces Joe Thornley's audio comment on government relations.

25:33 Terry contributes a few thoughts this week. He talks about his cruise, responds to Joe Thornley's comment about government relations, congratulates Shel Holtz and Neville Hobson on their 200th episode of For Immediate Release: The Hobson and Holtz Report, and discusses what he believes to be an outstanding example of presentation skills in the movie An Inconvenient Truth. In true Terry fashion, he has a few stories to tell along the way, and hopes to be back next week for Inside PR #41.

41:10 David introduces Chris Clarke's commentary for the week.

44:15 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week, Terry and David lament IPR #38, a low-energy snoozecast, and pledge to pick it up here in #39.  Terry and Dave talk about government relations as a sub-discipline of PR.  Chris Clarke is enjoying a holiday break this week in his hometown of Timmins, Ontario but will return with his regulary commentary in IPR #40 or #41.  Terry closes the show with this week's segment of Inside PRoper English.

Show Notes

00:30  David opens the show and educates Terry on which countries observe "boxing Day."  He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

02:08  Terry and David discuss how slow IPR #38 seemed.

03:25  Terry notes that there were no formal comments this week although David reports on a Sype chat he had with Bryan Person of the New Comm Road podcast.

04:08  Terry reports on the lunch David and he had with our northern-most listener Francis Wooby from Iqualiut, Nunavut.

07:30  Terry notes that he will be away for a week but hopes not to miss a show by pre-recording IPR #40.

09:12  Terry introduces the major topic of discussion this week, government relations and how it fits into public relations.

11:00  Terry takes issue with term "lobbying" and then talks about the "old school" and the "new school" of government relations.

13:38  David talks about how Fleishman Hillard is set up to handle government relations and government communications.  Terry agrees and notes how Thornley Fallis approaches this issue.

17:05  Terry and David talk about how separate and distinct GR and in some cases IR are within PR.

20:20  Terry and Dave discuss how important it is for organizations to build informed and constructive relationships with government when there are no burning issues on the agenda. 

23:57  Terry and Dave examine the need to build relationships with the unelected civil servants and not just with the Minister or other elected politicians.

27:22  Terry invites listener feedback on the GR discussion.

28:03  Terry presents Inside PRoper English for this week:  "unique"

29:58  Terry closes out the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David host Inside PR's 12 Days of Christmas. Also, they welcome an audio comment from Francis Wooby.

They play Chris Clarke's commentary for the week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:45 Francis Wooby drops in with an audio comment for Lauren Oostveen and her question about freelance consulting.

05:15 Another comment comes in from Paula DeSantis from Lisbon about social media and PR. She asks what percentage of work Terry and David are doing in social media. While neither are billing a lot, awareness among clients of social media is growing. Terry says that he is approaching a large number of clients about social media. Paula also asks which clients are using social media, to which Terry replies that his firm's innovative clients are using social media. Finally, she asks how much money has been invested in social media, to which Terry replies not a lot of money, but mostly time.

13:30 David and Terry go off on a tangeant about how the time they have invested in social media has affected them as PR professionals.

18:28 Terry mentions that it's unclear if he will be back for the next episode of Inside PR, as he will be on a cruise.

19:45 David starts this week's main topic: Inside PR's 12 Days of Christmas. On the first day of Christmas my client gave to me...A 50% budget increase.

21:00 On the second day of Christmas an international PR association gave to me...2 international PR awards.

23:45 On the third day of Christmas a newspaper reporter gave to me...3 front-page stories above the fold.

26:10 On the fourth day of Christmas a competitor gave to me...four conflict clients. Terry explains what a conflict client.

27:50 On the fifth day of Christmas a procurement officer gave to me...five blended rates.

29:00 On the sixth day of Christmas a blogger gave to me...six glowing blog posts.

32:00 On the seventh day of Christmas a podcaster gave to me...seven minutes of airtime.

33:10 On the eighth day of Christmas a direct report gave to me...eight burried leads.

34:03 On the ninth day of Christmas my boss gave to me...nine dogs to pitch.

35:30 On the tenth day of Christmas an ad agency gave to me...10% of the budget we actually needed to do that project.

37:15 On the eleventh day of Christmas a politician gave to me...eleven examples I can use for media training.

38:05 On the twelth day of Christmas a client prospect gave to me...twelve year-long accounts.

40:38 Terry introduces Chris Clarke's commentary for the week.

42:35 Inside PRoper English for the week: affect vs. effect

45:10 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about the questions that clients should ask before choosing an agency. Also, they welcome an audio comment from Lauren Oostveen. They play Chris Clarke's commentary for the week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:45 David talks about the PR Network he started on Feedburner. Also, Terry talks about the service that For Immediate Release have been using to monitor their number of listeners called Ripple.

05:09 Terry brings up this week's only comment from Lauren Oostveen. Her question is about measurement and she sends along a link to Consultant Journal. He and David don't have any experience in freelance consulting so instead offer up the question to any listeners with experience as freelancers.

10:50 David talks about being interviewed by a student at Yale University.

12:30 David kicks off this week's topic. He and Terry are going to talk about the questions a client should ask before hiring a PR agency.

14:35 David thinks that an important question is who is on the account team, and who is the day-to-day contact at the agency? Terry says that agencies are often guilty of the bait-and-switch, where the president does the pitch and more junior people handle the account.

18:04 David asks the next question, where do I rank on budget? You want to find out how important your account is to the firm. At some agencies, a million-dollar budget means being the biggest account, whereas at other agencies it can be a lot lower on the food chain.

24:30 David and Terry talk about investing in current client relationships vs. investing in new business.

27:11 David asks another question: do you have a lot of turnover at your agency?

 

30:14 David asks two more question for discussion: do you have billing ethics policies? or more broadly, do you have a code of professional conduct for the staff? Terry talks about retainers and out-of-pocket costs.

34:10 David introduces Chris Clarke's commentary for the week.

35:26 Inside PRoper English for the week: infer and imply

37:50 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David host the call-in show. They welcome audio comments from Gary Schlee, Andrew Findlater, Dan York, Francis Wooby, and Tyler Leisher. Terry also finds time to do his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:24 David and Terry make reference to the fact that they will be welcoming a number of audio comments this week. Terry notes that he is exhausted because of a busy hockey schedule of late.

02:43 Terry talks about the Canadian Institute's New Media for Communications conference, which took place November 28th and 29th.  David and Terry talk about their sessions at the conference.

06:30 David introduces the first called/comment from Gary Schlee, the Co-ordinator of the Corporate Communications and Public Relations program at Centennial College in Toronto makes an important point about effectively managing internal communications during a crisis. 

07:50 Terry says that he and David were remiss to have neglected discussing internal communications when talking about crisis communications on Inside PR #33.

09:10 David thinks that employees are far more savvy than what employers give them credit for. David adds that writing is the most important skill for PR practitioners.

12:10 The next call comes from Francis Wooby from Iqaluit, who makes a very good point in his comment about the important role of �listening� in the PR professional�s arsenal of skills. 

13:40 Terry agrees with Francis that listening skills are crucial to the makeup of a good PR practitioner. David echoes Terry's view and emphasizes active listening, showing an interest, understanding, trying to clarify what they're saying, etc. He adds that PR practitioners should be able to take the time to reflect upon a question and get back to people with sound advice, as opposed to reflex answers that can turn out to be unsound.

18:22 Dan York calls in with a number of items to discuss. Among them: Dan enjoys the show, enjoys the Canadian-isms on the show, recommends making the Inside PR logo more readily available, and has a recommendation for Inside PRoper English.

20:50 David and Terry share their thoughts on Dan's comments.

24:40 Tyler Leishman, a college student, calls in asking for advice on PR education. David thinks that MBA's are cool, but he can't recommend doing one over getting a PR education. Terry thinks that getting an MBA is important simply because it gives PR practitioners a better understanding of business, finance, marketing, and everything else involved in running a business. Terry and David have a lengthy discussion about the uses of business knowledge in public relations.

36:45 Andrew Findlater calls in with a short message on message training.

39:30 Terry thanks Andrew for his comment, and congratulates him and National PR on a recent national award. He adds that what Andrew meant to say was that two Visa member-bank employees were discussing interest rates, as it is the banks who set the rates, not Visa.

41:20 Terry talks about a clip he often uses in media training. David talks about his experience with spokesperson training. 

48:53 Inside PRoper English for the week: that vs. who

49:50 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.