Tue, 28 November 2006  Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:17 Terry mentions the podcast he recorded with Shel Holtz. 04:30 David talks about the Canadian Institute's New Media for Communications conference, which is taking place November 28th and 29th. Terry and David will both be speaking at the event. 06:30 David introduces and Terry reads a comment on the blog from Sallie Goetsch (rhymes with sketch). 09:30 David introduces a listener comment from Julia Stein, a colleague of David's from Fleishman Hillard. She asks two questions: one about writing, and the other about leadership. 17:20 Terry mentions that you can learn just as much from people who you don't see eye-to-eye with than those you consider mentors. 20:00 This week's major topic for discussion: the role of stunts in PR. Terry thinks that stunts play a smaller role than most people assume in PR, and that they should be used as a tactic, not a strategy. Terry talks about a stunt he and David worked on many years ago. 22:40 David talks about the stunt as a means for a quick hit. 25:25 Terry points out that the public view is that the stunt is all there is to PR. He notes that the stunt is ususally what gets the most attention from the media, which makes the public view it as the only part of a campaign instead of one aspect of a campaign. 27:06 David advises to use stunts wisely. He also points out that award-winning campaigns often revolve around stunts, which he considers unfortunate. 34:20 Inside PRoper English for the week: tricky singular forms Comments[0] |
Sun, 26 November 2006 When Shel Holtz was recently in Toronto, he teamed up with Terry Fallis to present a breakfast session on the power of podcasting to a group of Thornley Fallis clients. Their presentation was recorded and this podcast is the result. The presentation was accompanied by PowerPoint slides but the commentary from Shel and Terry stands alone quite well. The presentation concludes with a question and answer session where only the answers are audible in the podcast. The podcast runs just over an hour. Comments are welcome through the Inside PR blog at www.insidepr.ca, via e-mail at insideprcomments@gmail.com, or through our comment line at 207-600-4741. Thanks for listening. Comments[0] |
Tue, 21 November 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:17 Terry starts off by talking about the Shel Holtz/Toronto Third Tuesday event. 03:10 David talks about the Canadian Institute's New Media for Communications conference, happening on November 28th and 29th. Terry and David will both be speaking at the event, along with a slew of other Canadian social medialites. 05:58 David brings up the
ads running on a number of Canadian PR blogs from Canada News Wire, including his own. 15:20 Terry brings up this week's topic: the skills that transfer into a career in PR. David says that the risk of hiring someone from another discipline into PR are high. He advises that those considering such a change understand the PR industry before attempting to make the switch. 18:30 David thinks the core skills of PR are, first and foremost, writing, then strategic thinking, creativity, multitasking, and the ability to work under pressure. Terry adds that there are not as many good writers as people claim to be. He says that in PR writing is usually not taught, but known. One skill that Terry adds is important is common sense. 21:25 Terry thinks that the ability to speak and have a presence is important. 22:23 David used to think that the best PR people were the total package, but now comes to believe that there are 3 clearly defined roles: practitioners, managers, and leaders. 24:00 Terry's final trait is the ability to connect with other people. 27:11 David wraps it up: the ability to write, the ability to think, and the ability to connect with people. 30:00 Inside PRoper English for the week: that and which. 33:40 Luke Armour has graciously sent along the following skit he put together lampooning the PR podcasting community. The Virtual Geek Dinner. Comments[0] |
Tue, 14 November 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:17 David starts off with housekeeping. He talks about the music poll and mentions that the no music tally is leading the add music tally. 02:22 Terry talks about the latest Toronto Third Tuesday event with Shel Holtz. 03:52 Terry reads this week's first listener comment from Steven in China. 15:30 Terry starts this
week's talks of crisis communications. Terry says that every good
organization should have a crisis communications plan. 17:45 David thinks it's important to differentiate between a crisis communications plan and a crisis plan. 19:25 Terry thinks it's
possible for an organization to come out of a crisis stronger and more
respected for their ability to handle it. 23:30 Terry adds that owning
the crisis is key. Organizations should not own crisis that aren't
theirs to own. He says that moving quickly or at least looking like
you're moving quickly is extremely important. 29:48 David introduces and plays Chris Clarke's segment for the week. 32:50 Inside PRoper English for the week: led and lead. Comments[0] |
Tue, 7 November 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:17 Terry starts off with a little housekeeping. David and Terry talk about Michael O'Connor Clarke joining Thornley Fallis. 03:10 David talks about the redesign of Inside PR's blog page. 04:58 David brings up the possibility of having music on the show. He and Terry have a short discussion and invite listeners to check out the blog page and vote on the poll. 07:30 Terry talks about Richard Millington, who is searching for his replacement at work through his blog. 09:26 David talks about the latest Geek Dinner, hosted by Mitch Joel in Toronto. 10:57 Listener comments
begins with Michelle Sullivan, who comments on the show where Terry and
David talked about RFPs, and sends along an article about agencies
charging potential clients for RFPs. 18:53 David introduces a comment from Maggie Fox from the Social Media Group. She is referring to this article in the Toronto Star. 22:30 The discussion on Maggie's comment has spilled over to David's blog. David thought that, for the most part, Environics wasn't making a huge effort to become a part of the conversation. He wonders if a person can be an expert on blogging without having a blog of their own. 27:11 Terry thinks that if a PR firm is to be quoted in the newspaper about blogging, bloggers will have their say about it. 32:36 Terry introduces and plays Chris Clarke's segment for the week. 35:19 Luke Armour drops in with an audio comment. 38:18 Inside PRoper English for the week: presently. Comments[0] |
Tue, 31 October 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:41 Terry kicks off listener comments with Owen Lystrup. He talks about music on Inside PR, and he and David discuss how they might use music in the future. 05:42 David introduces nn audio comment from Chris from Kansas City, talking about the RFP process from the client perspective. 09:06 Terry reads Ian Ketcheson's comment on the Garth Turner matter. 12:11 Terry kicks off this
week's topic, internal communications. He thinks that internal
communications is often relegated to HR, and is rarely about
engagement. 14:16 David believes that
some companies do it well, but he thinks that some companies might
divide internal and external communications into different camps, which
could cause some confusion within an organization. 17:23 Terry thinks that quick growth within an organization can be a factor with internal communications. Going from a handful of employees to hundreds in a short period of time can mean communicating to many with methods intended for communicating with few. 19:24 David thinks there's a vast difference between communicating with employees and engaging with employees. 21:00 Terry concludes that internal and external communications should be interwoven. 22:00 David challenges anyone out there to find a communications plan that deals first with internal communications and external communications second. 25:15 Terry introduces and plays Chris Clarke's segment for the week. 28:18 Inside PRoper English for the week: complement and compliment. Comments[0] |
Inside PR
Inside PR is a weekly Canadian podcast about public relations. Agency veterans Terry Fallis, David Jones and Martin Waxman co-host the half-hour show. Each week, the guys will take a look under the hood of the public relations industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.
Inside PR welcomes and depends on listener comments to ensure the continuing relevance of the show. Listeners can comment directly on the podcast blog at www.insidepr.ca or, even better, send in an audio comment to insideprcomments@gmail.com.
If you’re already a business communicator or are looking to break into public relations, or even if you’re in another field but understand that communications, reputation, and image make and break organizations, listen to Inside PR.
Categories
PRpodcasts
Archives
JanuaryFebruary
March
April
May
June
July
August
September
October
November
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
March
April
May
June
July
August
September
October
November
December
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | ||
Syndication
