Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, Terry welcomes guest host Michael Seaton from The Client Side in David's absence. Michael and Terry discuss public relations from the client's perspective. They play audio comments from Michael himself and Francis Wooby, and  David Jones contributes the first-ever Lake-Cast. Finally, Terry does his segment of "Inside PRoper English", and plays this week's contribution from Chris Clarke.

Show Notes

00:28 Terry introduces the show, and invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.

01:18 With David away, Michael Seaton from The Client Side is guest co-hosting in his place. Michael explains how he became a contributor on Across the Sound.

04:12 Terry talks about the first-ever negative comment to the show.

05:15 Terry plays an audio comment from Francis Wooby, who comments on the ethics meme.

08:24 Terry plays an audio comment from none other than Michael Seaton on the research discussion Terry and David had on IPR #18.

12:40 Michael tells listeners a little more about himself.

15:36 David Jones corresponds from Lake Simcoe, hence the term Lake-Cast.

19:25 Terry and Michael discuss public relations from the client's perspective, and how clients can get the most out of their agency relationships. Michael cites the book "A New Brand World" by Scott Bedbury.

23:00 Terry says the idea of the right fit or proper relationship is the key to a great agency/client relationship. Terry's twin brother, who works in marketing and promotions, calls it "the final 5%". Terry thinks it might be worth more.

28:20 Michael believes you have to understand not only your business but the clients' business as well. Also, it's important to be a thought leader, because you need someone who keeps the client on top of trends.
29:30 Terry adds that it's important to be good listeners and give teh advice the client needs to hear and not the advice the client wants to hear.

33:13 Terry introduces and plays Chris Clarke's segment for the week.

36:12 Inside PRoper English for the week: reticent

37:17 Michael's blog can be found at theclientside.blogspot.com. He and Terry talk about a potential "Client Side" podcast in the works, so be on the lookout for more information on Michael's blog in the next few weeks.

41:05 Terry thanks Michael for stepping in this week. He closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, Terry welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, David and Terry discuss astroturfing and ethics in the world of public relations. Also, they talk more "Inside PRoper English", and play another segment from Chris Clarke.

Show Notes

00:28 David introduces the show, and invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.

01:28 David mentions that he will be away for Inside PR #22, and in his place will sit Michael Seaton from The Client Side.

01:50 David mentions that there were feed problems with Inside PR #20 and apoligizes for any inconvenience this may have caused.

02:20 David brings up Terry's role as co-host of For Immediate Release 165 with Shel Holtz.

04:05 David brings up the topic for discussion this week, astroturfing. He brings up the Anti-Astroturfing campaign started by Trevor Cook and Paull Young.

06:10 David brings up his employer, Fleishman Hillard, and talks about the issues involved at the agency level with regards to astroturfing. David and Terry will deal with three different topics on astroturfing over the course of the episode: its definition, the term mobilization, and the importance of transparency.

07:35 Terry starts by talking about the importance of a clear and easily understood definition of the term "astroturfing". He gets into definitions that can be found on the New PR's Anti-Astroturfing page.

12:24 David moves on to the next issue with astroturfing: mobilization. He thinks the key is whether or not a group of people have a legitimate concern.

16:18 Terry gives an example from the pharmaceutical industry and looks forward to listener feedback on his example.

20:11 David wonders if charities can be guilty of astroturfing and invites listener feedback.

20:58 David moves on to the last matter, transparency. He thinks that if you don't want your company known to be involved with something, you're probably astroturfing.

23:55 David wraps up the conversation and invites listener feedback on the topic of astroturfing. Terry says there is plenty of grey area, and the only way to move things forward is by talking about them.

25:50 Chris Clarke talks about his toughest week of work at Thornley Fallis.

27:30 David and Terry briefly talk about the problems with Dell batteries of late.

28:17 Inside PRoper English for the week: penultimate

29:34 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, David and Terry discuss the importance of perspective in the world of public relations. Also, they play an audio comment from Mitch Joel, talk more "Inside PRoper English", and play another segment from Chris Clarke.

Show Notes

00:29 Terry introduces the show and asks listeners to send comments in an email at insideprcomments@gmail.com, call on the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.

02:08 Terry informs listeners of the new "Inside PRoper English" page on the blog. Have a look!

03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place.

05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking.

09:10 Terry says that his most powerful networking tip is to be yourself and worry about building the relationship. David says to always stay in touch and provide some value so people see you as someone who can help them out.

10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in.

11:46 Terry introduces this week's topic: perspective, or viewing a situation from a distance and seeing the big picture. The best PR consultants are the ones who are well-rounded and knowledgeable in many fields.

13:30 David follows up by saying that PR people need to know a lot. What's going on in the world of politics or entertainment is of interest to many people.

15:45 David says that expecting to come out of PR school and work in either sports or entertainment is unrealistic. Holding on to those interests in important no matter what line of public relations you're in.

18:40 Terry reveals that he likes to learn. He can come up with several instances where his interests have helped him in his career. He recommends that people hold on to their interests when they enter a firm.

21:08 Terry tells a story about the time he and David worked with Toyota.

25:46 David talks about his work in the sports world, which has helped him in PR.

28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts.

29:50 David talks about recent events when outside interests have helped him professionally.

34:35 David introduces Chris Clarke's weekly segment. This week, networking extended via IABC and CPRS. David and Terry think that it's most important to join one or the other and try to get the most out of the experience.

38:23 Inside PRoper English: this week, "I" vs. "me" ex. "I hope you'll join David Jones and me every week for Inside PR."

41:09 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, David and Terry discuss networking as an important part of the world of public relations. Also, they play an audio comment from Leesa Barnes, change "PR Words to Banish" to "Inside PRoper English", and play another segment from Chris Clarke.

Please send your comments to us in an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

Show Notes

00:26 David welcomes listeners to this week's show and invites them to make use of the comment line at 206-600-4741.

01:15 David welcomes new listeners from Radio Talent Zoo.

02:45 David warns that he is recording this week's show from his backyard, so beware of the ambiance of the outdoors.

03:45 Terry talks about a comment that Luke Armour recently sent in reference to the segment "PR Words to Banish" and provides some alternative titles, and they chose to change the title of the segment to "Inside PRoper English".

06:00 David and Terry debate whether or not to commission a jingle from Luke Armour for the newly-named segment.

07:30 David welcomes an audio comment from Leesa Barnes, who talks about the survey she co-authored, the Canadian Podcast Listeners Survey.

10:55 David thanks Leesa for her kind words and explains that they are not the first to put listener comments in the podcast, but they might be the first to put listeners comments on the blog page as they come in.

12:30 Terry talks about Leesa's survey in greater detail. He mentions that more women are listening to podcasts than men, and that older generations are listening to podcasts more than the younger generations, among other interesting survey results.

15:50 David waxes poetic on podcasting data for Canadian podcasters.

19:00 Bryan Person of the NewComm Road podcast invites listeners of Inside PR to Podcamp Boston. His comment is available for download on the Inside PR show blog.

20:08 David introduces this week's topic, networking. Terry talks about building relationships, and David recommends to pick up a copy of David Maister's book, The Trusted Advisor. David then picks up on Terry's idea that one should always give attention to junior and senior clients and mentions that those behind the front desk can end up with their name on the door.

26:43 David gives some advice: do favors for people, and do information interviews. We've all needed help and been there before.

30:00 Terry tells a story of how he spent an hour with a young person he helped out years ago and ended up working with her as a client down the road.

31:00 David uses two tools that he find fantastic: one is LinkedIn, and the other is Plaxo.

33:00 Terry says that the objective during networking events is not to sell, but to build relationships.

35:25 This week's segment from Chris Clarke

37:17 Terry and David discuss Chris' segment, and David closes out the chat by highlighting David Maister's book and a podcast called Manager Tools.

39:40 This week's "Inside PRoper English": "...the reason why..." It's either "the reason" or "why", not both.

41:18 Terry invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to insideprcomments@gmail.com. Terry and David also welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, David and Terry discuss research as a tool for public relations, welcome text comments from Leesa Barnes and Owen Lsytrup and an audio comment from Shel Holtz, add another word to the list of "PR Words to Banish", and play another segment from Chris Clarke.

Please send your comments to us in an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

00:28 Terry opens the show, welcomes listeners new and returning, and invites comments to the comment line at 206-600-4741.

01:50 Terry reads a comment to the blog page from Leesa Barnes. She mentions that she was put on to InsidePR by Michael Seaton from The Client Side.

03:45 David mentions that Owen Lystrup was kind enough to leave a comment on the subject of goals and objectives.

04:55 Shel Holtz leaves an audio comment on the differences between goals and objectives, and strategies and tactics. He uses an excellent World War II analogy to explain their differences that he borrows from Wilma Matthews.

08:50 Terry mentions that For Immediate Release has been nominated for a Podcast Award. He encourages listeners to vote early and often here under the "Business" category. He also says that he looks forward to meeting Shel and Neville at the Podcast Expo in Ontario, California.

09:30 David brings up this week's topic: research

10:00 Terry clarifies that they will discuss public opinion or market research. He then says that PR people don't often know enough about public opinion research to fully understand its uses. Terry says there are three kinds of research: political polling, market research, and public affairs/issues management research.

12:00 Terry mentions a former client, Molson, and talks about some research Molson's PR firm did before Thornley Fallis took over the account.

13:55 David mentions that the "Blind Date" survey had nothing to do with the event it should have been intended to promote for Molson's.

16:30 Terry brings up research work Thornley Fallis did for an organization called "Breakfast for Learning" and how the survey results surprised the PR team at Thornley Fallis. (Disclosure: Terry now sits on the board of BFL.)

20:04 David says that awareness research is important. He finds research is sometimes lacking, and uses examples such as Sony's debut of the Walkman and the age-old example of New Coke to support his views.

24:45 Terry says that there is a balance between instinct and research. He follows that up saying that he hopes PR practitioners can understand the strategic value of research.

26:45 David says that PR people need to understand what research is and what it can and cannot do.

27:37 David introduces Chris Clarke's segment for the week.

30:30 Terry and David thank Chris for his comment.

31:35 Terry adds another word to "PR Words to Banish". This week: utilize.

33:45 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to insideprcomments@gmail.com. Terry and David also welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.