Inside PR
Inside PR is a weekly Canadian podcast about public relations. Agency veterans Terry Fallis, David Jones and Martin Waxman co-host the half-hour show. Each week, the guys will take a look under the hood of the public relations industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two. Inside PR welcomes and depends on listener comments to ensure the continuing relevance of the show. Listeners can comment directly on the podcast blog at www.insidepr.ca or, even better, send in an audio comment to insideprcomments@gmail.com. If you’re already a business communicator or are looking to break into public relations, or even if you’re in another field but understand that communications, reputation, and image make and break organizations, listen to Inside PR.
This is a special edition of Inside PR. Terry and Dave have a 30-minute discussion with Andrew Laing, President of Cormex Research.  Discussion ranged from media coverage measurement tools to the need for agencies to incpororate measurement in their PR plans.
Direct download: Andrew_Laing_Final_Mix_060626_2.mp3
Category: podcasts -- posted at: 12:01 AM
Comments[0]

Show Notes:

00:27  David opens the show and invites comments to the IPR comment line 206-600-4741.

1:31  David and Terry introduce and briefly discuss comments from Glen Myles, Erik Deutsch, Bryan Person, Joseph Thornley, and David Phillips.

13:48  David and Terry discuss McMaster University's new Masters in Communications Management and Terry's visit to Queen's University.

17:17  Terry updates listeners on the Podcasters Across Borders conference in Kingston where he recorded his end of IPR #13.

20:05  Terry reports that the long-awaited Inside PR-Managing the Gray mashup with C.C. Chapman has been delayed as C.C. was unable to attend Podcasters Across Borders.

20:52  Terry introduces PR Girlz, a new Thornley Fallis blog.

21:21  David and Terry discuss the show's major topic:  High Road Communications' decision to brand their social media offering separately under the already taken name Vox.

32:52  Terry introduces Chris Clarke's regular segment on his transition from PR student to agency account coordinator.

36:41  Terry closes the show and invites comments to the Inside PR blog, to insideprcomments@gmail.com, or to the IPR comment line at 206-600-4741.

 

Direct download: ipr_13_final_mix.mp3
Category: podcasts -- posted at: 12:01 AM
Comments[0]

Comments?  206-600-4741, insideprcomments@gmail.com, insidepr.ca.

Show Notes:

00:28 Terry opens the show and notes the comment line is active and awaiting your calls. 206-600-4741

1:20 David talks about posting the audio comments to the blog as they are received as opposed to saving them up for the weekly podcast. What do the listeners think?

7:24 Tac Anderson audio comment about the necessity of PR people to know about and actually blog themselves. David and Terry discuss the value of learning about blogging and podcasting first-hand, but also recognize that it's not realistic to expect that every PR person will or should become a blogger/podcaster themselves.

15:24 Joe Thornley calls with congratulations on our 10th podcast and summarizes his visits to the mesh, Counselor's Academy and IABC conferences and notes the differences in interest in and uptake for social media at each. Joe blogged all three on ProPR.

19:02 Terry notes that the PRSA has started a blog...and called it For Immediate Release (whoops!)

20:43 Terry announces that comments from Mitch Joel and David Phillips are available on the Inside PR blog.

21:15 Terry references a string of e-mails that circulated among marketing and PR podcasters starting with Joe Jaffe who advised that he had nominated everyone for a Marketing Sherpa award. The e-mails were flying as discussions of a central blog to aggregate all the podcasts and a possible names for the group were floated.

23:03 Dave came up with an acronym for the group--iCAMP (International Communications and Marketing Podcasters), but Joe Jaffe's CAPOW (Communications and Advertising Podcasters Of the World) is pure brilliance.

25:33 Dave mentions that Shel Holtz was to make sure that Donna Papacosta and Heidi Miller are included in CAPOW.

25:40 Dave talks about visiting Halifax, Nova Scotia to talk at the Atlantic Communications Forum on June 20/21. Dave will be presenting on social media and blogs.

26:38 Terry will be attending Podcasters Across Borders in Kingston, Ontario where he will also meet with CC Chapman to record our first mash-up.

27:38 Dave mentions that he has received a track from the band Fair Ground.

29:08 Terry and Dave discuss the bain of the agency person's existence: billing our time/doing timesheets. We chat about fee-for-service, retainer, value-billing and coming in under-budget.

38:10 Dave introduces Chris Clarke's weekly segment on his entry into the PR agency world. This week he talks about his first two-weeks at Thornley Fallis.

42:08 Dave closes the show and reminds the listeners to leave their comments on the Inside PR blog, via e-mail at insideprcomments@gmail.com or by using the comment line at 206-600-4741.

42:34 Dave asks for feedback on the comments being posted on the blog and not exclusively on the podcast.

42:48 Dave introduces the Fair Ground track "Down In It." Vote for it on their site if you like it.

Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Direct download: Final_Mix_IPR_12.mp3
Category: podcasts -- posted at: 12:01 AM
Comments[0]

Comments:  206-600-4741 & insideprcomments@gmail.com


Show Notes:

(Detailed show notes at Inside PR.)

00:24  David opens the show and tells listeners how they can comment.

03:07  Terry reads a comment from a listener in Beijing.

07:25  Terry reads excerpts from a lengthy and thoughtful comment from Jonathan Craig, a regular listener in Las Vegas.

10:33  David and Terry discuss related comments from leading social media educators Robert French and David Phillips.

20:05  Terry mentions IABC international conference in Vancouver and points listeners to the For Immediate Release podcast and the ProPR blog for more information about the conference.

22:05  David notes that CPRS Toronto is undertaking a members survey and urges participation.

23:27  David and Terry discuss an innovative use of social media by a new rock band called Fair Ground through their blog, Tracking the Single.

28:30  Terry introduces the show's discussion topic: how agencies prepare to welcome new employees.  Chris Clarke, the newest employee of Thornley Fallis, offers an introduction to his new segment on IPR before Dave and Terry get into their discussion.

39:02  Terry gives this week's offering from "PR Words to Banish."

39:30  Terry wraps up the show.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Direct download: Episode_11.mp3
Category: podcasts -- posted at: 12:01 AM
Comments[0]

Comments

206-600-4741 or insideprcomments@gmail.com

Show Notes

00:28    Terry opens the show and reminds listeners about the new comment line.  206-600-4741.

01:20.    Terry reads a comment from Owen Lystrup, a student at California State University regarding PR/Communciations schools that teach social media as part of the curriculum.  Terry and Dave discuss and suggest that the Inside PR listenership let us know of any PR schools are teaching or exploring social media.

06:40    Terry and Dave discuss a comment from Luke Armour regarding a New York Times article that details Canadian Prime Minister Stephen Harper's approach to controlling the Parliament Hill press gallery. 

13:53    Dave notes that Mitch Joel of Twist Image (a Canadian version of Joe Jaffe) has launched a new podcast called Six Pixels of Separation.

15:45    Dave notes that Esther Buschbaum of Communications Meca will chair the next Counsellor's Academy conference in Mexico..

17:30    Dave and Terry discuss a new U.S. CSR study released by Fleishman-Hillard and the National Consumers League and contrast the results with recent Canadian research by Leger Marketing, Ipsos  and an article in Marketing Magazine.  Dave notes that Shel Holz blogged about the U.S. study.

32:40 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to insideprcomments@gmail.com.

Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Direct download: Episode_10_Final_Mix_June_5_2006.mp3
Category: podcasts -- posted at: 12:04 AM
Comments[0]