Our new IPR comment phone line is 206-600-4741.

Show Notes

00:30  Dave opens the show and notes that there will be a concerted effort to dial up the energy this week

01:51  Terry reads comments from Robert French and CC Chapman about IPR#7 that were forgotten in last week's show.

05:20  Terry notes that Ed Lee, one of our regular listeners, has started a blog and has added his voice to the Canadian PR blogosphere.

06:02  Dave discusses a post Colin McKay had on his Canuckflack blog about the client relationship building discussion during IPR#8. Dave admits to being too glib and clarifies what he meant by his "making clients look good" statement.

09:20  Dave and Terry discuss Google Analytics and how it can be used to provide data for analyzing the success of social media projects for clients.

15:53  Terry and Dave discuss the "end of the news release" topic and the SHIFT Communications template that is being touted as the "social media news release."

31:52  Dave suggests that Inside PR get a comment line and that it is included in the show notes so that it can be easily found by those listening on iPods in their vehicles.  The Comment Line number is 206-600-4741.

33:48  Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to insideprcomments@gmail.com.

Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Show Notes

00:28 David opens the show noting that we're again recording via Skype.

1:13 David and Terry discuss an e-mail comment from Francis Wooby in Iqaluit, our northernmost IPR listener.

5:43 Terry introduces comments from Sheldon Rose about the Canadian Council of Public Relations Firms, and Dan Brien on the notion of video podcasting.

10:10 David and Terry close the loop on the MESH conference held last week in Toronto. David mentions that the slides he used in his presentation on bloffing are available at PRWorks.

12:57 David notes that Joe Thornley is blogging from the Counselors Academy Spring Conference in Savannah, Georgia.

13:35 Terry and David discuss the show's major topic, the role of chemistry and personal fit in securing and sustaining long term client relationships. Listeners may wish to check out the following blogs/podcasts for more on the importance of relationships: David Maister, Manager Tools, and Todd Deferens.

28:14 Terry and Dave briefly discuss the second entry in a new IPR segment called "PR words to banish)

30:01 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to www.insideprcomments@gmail.com.

Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Show Notes

In this IPR Special Edition, Terry and Pat Gossage, the founder and President of Media Profile and former media advisor to Prime Minister Pierre Trudeau, meet to discuss political communications among other things.

00:16  Terry introduces Pat Gossage

00:52  Terry asks Pat about his career in politics and how it led to public relations

05:41  Pat talks about what it was like working with Trudeau

07:40  Pat discusses the lessons clients can learn from Trudeau’s approach to the media

08:15  Terry asks Pat about the current Conservative government of Stephen Harper and its approach to the media

12:42  Terry and Pat talk about transparency and revisit politicians' dependence on key messages

17:05  Terry and Pat talk about the value (or lack thereof) of Q&A documents

18:24  Patrick offers some advice to young people interested in public relations

20:51  Terry thanks Pat Gossage and closes the show

Background on Patrick Gossage:

Patrick is one of Canada's most highly respected public relations practitioners. Drawing on his 35 years of experience in broadcasting, politics and communications, including serving as the prime minister's press secretary, he established Media Profile in 1986 and provides strategic communications advice and media training to numerous private and public sector clients.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.

Inside PR #7, May 15, 2006

Show Notes:

00:30 Terry opens the show

1:00 Dave notes that we recorded over Skype again from two separate locations. He also announces that six weeks after launching IPR, we’ve surpassed 100 subscribers according to Libsyn.

04:48 Dave and Terry discuss C.C. Chapman’s new marketing podcast, Managing the Gray, and plans for the first Inside PR-Managing the Gray mashup to be recorded when Terry and C.C. are together in Kingston for the Podcasters Across Borders conference June 23-24.

8:10 Dave talks about Student PR blogger Chris Clarke and Terry announces that Thornley Fallis has hired Chris as an Account Coordinator starting on June 5th. Dave mentions that Joe Thornley has blogged about it on ProPR. Congrats Chris!

12:12 Dave notes that he’ll be speaking at the Toronto mesh conference on Tuesday, May 16th.

13:42 Dave apologizes for not being able to interview Stuart MacDonald from mesh for this week’s show

14:34 Terry reveals that he is the volunteer podcast host and producer of the Michael Ignatieff Leadership Podcast in support of Michael’s bid for the leadership of the Liberal Party of Canada.

16:33 Terry announces that on Thursday, May 18th, another Inside PR Special Edition will be posted in which Terry and living PR legend Pat Gossage, founder and President of Media Profile discuss political communications.

18:00 Dave introduces a discussion about a Thornley Fallis blogger outreach effort that paid off in a May 11th post on the Blue Blogging Soapbox. Terry and Dave discuss the benefits of being an active player in social media when pitching bloggers.

25:08 Terry opens a discussion about PR and Post-Secondary Education in Canada relative to other countries like the U.S. and the U.K. Dave and Terry discuss the need for business schools to teach more about PR and communications and for more university undergraduate and post-graduate programs in PR.

32:21 Terry wraps up the show and notes he’ll be away until Monday, May 22nd so IPR #8 will likely be posted a day late, on Tuesday, May 23rd.

Show Notes - Inside PR #6 (37:37)
00:25  Terry opens the show
01:04  Dave notes IPR 6 is being recorded using Skype for the first time
01:48  Dave talks about the equipment upgrade
02:20  Dave offers help to any podcasters who want advice on podcasting over Skype; thanks Shel Holtz for the advice on set-up
03:31  Terry plays audio comments
04:38  Frances Wooby from Iqaluit, Nunavut
07:53  Luke Armour, Graduate Observations & Forward blogs
10:28  Terry and Dave discuss Luke's comments about mic levels and the value of student portfolios
15:17  Dave notes upcoming intervew with Stuart MacDonald from Toronto's mesh conference
17:52  Terry announces that he will interview Pat Gossage, president, Media Profile for upcoming IPR Special Edition
19:00  Terry and Dave discuss the challenges of hiring a senior practitioner at the agency
26:25  Terry say he's hiring for Dave's replacement.  Check www.thornleyfallis.com for details
26:43  Dave and Terry discuss Jeremy Pepper's recent post about whether PR people should specialize in blogging or add it to their repertoire alongside other core skills
31:48  Terry introduces a new segment:  "PR words to banish"
32:53  Terry and Dave discuss banishing the word "impactful"
34:10  Terry asks for suggestion for words to banish; notes comments can be left on the blog at www.insidepr.ca or via e-mail/Waxmail at insideprcomments@gmail.com
35:28  Dave asks for suggestions on making the Skype podcast better
35:42  Dave mentions that he listened to two podcasts that weren't edited properly
37:05  Terry closes the show

Show Notes -  Inside PR #5 (32:40)

00:30  Terry opens the show.

01:00  Terry breaks the news that David is moving on to join Fleishman-Hillard Canada.

04:36  Terry and Dave discuss listener comments from Caroline Wilson, Thornley Fallis colleague Keelan Green, and Mark Jones.

08:53  David and Terry talk about some other news items from the past week including Dave's appearance at the Canada Communications Conference, the CPRS Toronto ACE Awards, and early reaction in the blogosphere to the recently unveiled MRP measurement system.

19:36  Terry introduces a discussion on the implications, if any, of news reporters who also blog about the news stories they've written.  The topic was triggered by a three-way blog conversation Terry had on Robert French's Infopinion and Keith O'brien's Ubiquitous Marketing.

26:12  David and Terry discuss the declining utility of the traditional news conference.

31:10  Terry wraps up the show; reminder of feedback e-mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comment, invitation to leave a comment on the Inside PR blog.

Intro/extro music:  Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.