In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.  This week he spends just over 20 minutes in conversation with Trevor Campbell, President of Porter Novelli Canada, the Canadian arm of the large multinational PR agency.  Terry and Trevor tackle a variety of questions commonly posed by PR students or those looking to break into public relations.  The discussion unfolded as follows:

1:00    The Canadian Council of Public Relations Firms

2:40    Trevor's background and how he found himself in PR

4:40    Going client-side or agency

9:45    Generalist versus specialist

11:15  What agencies are looking for when hiring

15:00  Advice on approaching agencies

20:13  Big agency versus small agency

22:47  Wrap-up

Background on Trevor Campbell

In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20^th, and �¢??tis the season for PR interns.

You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

Show Notes -  Inside PR #3 (32 minutes)

00:33  Dave opens the show and welcomes (back) listeners

00:58  Terry introduces a comment from Robert French

1:29    David reminds listeners how they can comment on IPR

2:02    Terry notes second listener comment from London, Ontario PR student Chris Clarke and Dave recounts a story about Chris and how he cracked the cryptic secret word code on Joseph JaffeÃ?¢??s podcast Across the Sound

5:09    Terry and David discuss the just-launched Media Relations Rating Points system, dubbed MRP for short;  MRP is a new standardized system for evaluating media coverage and has been endorsed by the Canadian Public Relations Society, IABC Toronto

16:50  Two comments recorded at the MRP launch event from Mike Abbass from Strategic Objectives and Rachel Douglas from Cara Operations, both of whom served on the CPRS Measurement Committee

17:55  Terry invites comments on the new MRP system, particularly from listeners outside of Canada

19:05  Terry and Dave discuss PR interns and how they can leave the right impression with their host agencies and perhaps snag a fulltime position

27:35  Terry introduces an excerpt from the next IPR Special Edition, a discussion with Trevor Campbell, President of Porter Novelli Canada

29:00  Terry and Dave briefly revisit the Starwood Hotel blog issue discussed on IPR #3

30:37  Terry wraps up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments

In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.  This week he spends just over 25 minutes in conversation with Pat Mcnamara, President and founder of Apex Public Relations in Toronto.  In a wide-ranging discussion, Terry and Pat kick around how to build a PR agency from the ground up and how to solve the mystery of successful new business development.  The conversation unfolded as follows:

1:00    Pat McNamara's PR journey

2:35    Why would anyone start their own agency? (beyond "because I'm crazy")

5:35    How not to leave an agency

7:13    Various approaches to building an agency

10:10  The importance of "culture" in a successful agency

16:50  The mysteries of new business development

22:30  The power of relationships

25:55  Wrap-up

Background on Pat McNamara

Pat McNamara founded APEX Public Relations in 1998. As a communications professional with more than 20 years of experience, she provides senior client counsel in consumer marketing and corporate communication to leading organizations including Absolut, Bank of Montreal, Coca-Cola, Levi Strauss & Co., Kellogg's and Tetra Pak. McNamara was recently recognized as one of Canada's Top 100 Women Entrepreneurs by Canadian Business magazine.

Show Notes -  Inside PR #3 (32 minutes)

  :30   Dave opens the show and announces IPR Special Edition podcasts

2:05    Terry introduces listener comments from Robert French and Amy Cole

6:43    Terry thanks Joseph Jaffe for playing our IPR promo and for his kind words on Across the Sound #27

7:50    Dave talks about his blog, PR Works, commends Humber College for exploring blogging, and notes the recent influx of student questions

12:20  Dave talks about the launch of the MRP media relations measurement system on April 20^th, in Toronto, and about upcoming speaking engagements

14:17  Terry notes that For Immediate Release has some Canadian content this week through an interview with David Bradfield, a big wheel at iStudio in Toronto

15:30  Dave mentions that Mark Evans, well known Canadian blogger, has launched a podcast

16:15  Dave and Terry briefly discuss the new Starwood Hotels blog (or pretend-blog) called The Lobby

18:20  Terry reminds listeners about the Podcasters Across Borders meet-up in Kingston, June 23^rd-24^th

18:40  Dave and Terry discuss agency culture and its importance in retaining staff and building a successful firm

20:54   Brief interview clip from Pat McNamara, President and founder of Apex Public Relations, from upcoming Inside PR Special Edition

30:05  Terry and Dave wrap up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments

Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

In this special edition of Inside PR, Terry spends just over 20 minutes in conversation with Susanne Courtney, founder and President of Courtney Rainey Group, a full service public relations agency in Toronto.  Terry and Susanne share their insights on a range of issues including PR’s reputation, the creation of the Canadian Council of Public Relations Firms, the integration of PR in business school curricula, the emerging role of PR in building trust and reputation, community college PR programs, and the new Media Relations Ratings Points measurement system to be unveiled on April 20^th in Toronto.

1. Feedback from listeners
2. Audio comments from Donna Papacosta & Neville Hobson
3. Podcasters Across Borders (June 23/24) event in Kingston, Ontario announced
   
4. Mesh Toronto (May 15/16) conference releases schedule
5. MRP measurement system launches April 20
   
6. British political blogging; will Canada's politicians blog?
   
7. Discussion about PR industry reputation
8. Clip of interview with Susanne Courtney, President, Courtney Rainey Group

1. Introduction to the podcast.
2. Discussion of show format.
3. Establishment of Canadian Council of Public Relations Firms.
4. mesh conference in Toronto
5. A new philosophy for media training