Tue, 28 November 2006  Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:17 Terry mentions the podcast he recorded with Shel Holtz. 04:30 David talks about the Canadian Institute's New Media for Communications conference, which is taking place November 28th and 29th. Terry and David will both be speaking at the event. 06:30 David introduces and Terry reads a comment on the blog from Sallie Goetsch (rhymes with sketch). 09:30 David introduces a listener comment from Julia Stein, a colleague of David's from Fleishman Hillard. She asks two questions: one about writing, and the other about leadership. 17:20 Terry mentions that you can learn just as much from people who you don't see eye-to-eye with than those you consider mentors. 20:00 This week's major topic for discussion: the role of stunts in PR. Terry thinks that stunts play a smaller role than most people assume in PR, and that they should be used as a tactic, not a strategy. Terry talks about a stunt he and David worked on many years ago. 22:40 David talks about the stunt as a means for a quick hit. 25:25 Terry points out that the public view is that the stunt is all there is to PR. He notes that the stunt is ususally what gets the most attention from the media, which makes the public view it as the only part of a campaign instead of one aspect of a campaign. 27:06 David advises to use stunts wisely. He also points out that award-winning campaigns often revolve around stunts, which he considers unfortunate. 34:20 Inside PRoper English for the week: tricky singular forms Comments[0] |
Sun, 26 November 2006 When Shel Holtz was recently in Toronto, he teamed up with Terry Fallis to present a breakfast session on the power of podcasting to a group of Thornley Fallis clients. Their presentation was recorded and this podcast is the result. The presentation was accompanied by PowerPoint slides but the commentary from Shel and Terry stands alone quite well. The presentation concludes with a question and answer session where only the answers are audible in the podcast. The podcast runs just over an hour. Comments are welcome through the Inside PR blog at www.insidepr.ca, via e-mail at insideprcomments@gmail.com, or through our comment line at 207-600-4741. Thanks for listening. Comments[0] |
Tue, 21 November 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:17 Terry starts off by talking about the Shel Holtz/Toronto Third Tuesday event. 03:10 David talks about the Canadian Institute's New Media for Communications conference, happening on November 28th and 29th. Terry and David will both be speaking at the event, along with a slew of other Canadian social medialites. 05:58 David brings up the
ads running on a number of Canadian PR blogs from Canada News Wire, including his own. 15:20 Terry brings up this week's topic: the skills that transfer into a career in PR. David says that the risk of hiring someone from another discipline into PR are high. He advises that those considering such a change understand the PR industry before attempting to make the switch. 18:30 David thinks the core skills of PR are, first and foremost, writing, then strategic thinking, creativity, multitasking, and the ability to work under pressure. Terry adds that there are not as many good writers as people claim to be. He says that in PR writing is usually not taught, but known. One skill that Terry adds is important is common sense. 21:25 Terry thinks that the ability to speak and have a presence is important. 22:23 David used to think that the best PR people were the total package, but now comes to believe that there are 3 clearly defined roles: practitioners, managers, and leaders. 24:00 Terry's final trait is the ability to connect with other people. 27:11 David wraps it up: the ability to write, the ability to think, and the ability to connect with people. 30:00 Inside PRoper English for the week: that and which. 33:40 Luke Armour has graciously sent along the following skit he put together lampooning the PR podcasting community. The Virtual Geek Dinner. Comments[0] |
Tue, 14 November 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:17 David starts off with housekeeping. He talks about the music poll and mentions that the no music tally is leading the add music tally. 02:22 Terry talks about the latest Toronto Third Tuesday event with Shel Holtz. 03:52 Terry reads this week's first listener comment from Steven in China. 15:30 Terry starts this
week's talks of crisis communications. Terry says that every good
organization should have a crisis communications plan. 17:45 David thinks it's important to differentiate between a crisis communications plan and a crisis plan. 19:25 Terry thinks it's
possible for an organization to come out of a crisis stronger and more
respected for their ability to handle it. 23:30 Terry adds that owning
the crisis is key. Organizations should not own crisis that aren't
theirs to own. He says that moving quickly or at least looking like
you're moving quickly is extremely important. 29:48 David introduces and plays Chris Clarke's segment for the week. 32:50 Inside PRoper English for the week: led and lead. Comments[0] |
Tue, 7 November 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:17 Terry starts off with a little housekeeping. David and Terry talk about Michael O'Connor Clarke joining Thornley Fallis. 03:10 David talks about the redesign of Inside PR's blog page. 04:58 David brings up the possibility of having music on the show. He and Terry have a short discussion and invite listeners to check out the blog page and vote on the poll. 07:30 Terry talks about Richard Millington, who is searching for his replacement at work through his blog. 09:26 David talks about the latest Geek Dinner, hosted by Mitch Joel in Toronto. 10:57 Listener comments
begins with Michelle Sullivan, who comments on the show where Terry and
David talked about RFPs, and sends along an article about agencies
charging potential clients for RFPs. 18:53 David introduces a comment from Maggie Fox from the Social Media Group. She is referring to this article in the Toronto Star. 22:30 The discussion on Maggie's comment has spilled over to David's blog. David thought that, for the most part, Environics wasn't making a huge effort to become a part of the conversation. He wonders if a person can be an expert on blogging without having a blog of their own. 27:11 Terry thinks that if a PR firm is to be quoted in the newspaper about blogging, bloggers will have their say about it. 32:36 Terry introduces and plays Chris Clarke's segment for the week. 35:19 Luke Armour drops in with an audio comment. 38:18 Inside PRoper English for the week: presently. Comments[0] |
Tue, 31 October 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:41 Terry kicks off listener comments with Owen Lystrup. He talks about music on Inside PR, and he and David discuss how they might use music in the future. 05:42 David introduces nn audio comment from Chris from Kansas City, talking about the RFP process from the client perspective. 09:06 Terry reads Ian Ketcheson's comment on the Garth Turner matter. 12:11 Terry kicks off this
week's topic, internal communications. He thinks that internal
communications is often relegated to HR, and is rarely about
engagement. 14:16 David believes that
some companies do it well, but he thinks that some companies might
divide internal and external communications into different camps, which
could cause some confusion within an organization. 17:23 Terry thinks that quick growth within an organization can be a factor with internal communications. Going from a handful of employees to hundreds in a short period of time can mean communicating to many with methods intended for communicating with few. 19:24 David thinks there's a vast difference between communicating with employees and engaging with employees. 21:00 Terry concludes that internal and external communications should be interwoven. 22:00 David challenges anyone out there to find a communications plan that deals first with internal communications and external communications second. 25:15 Terry introduces and plays Chris Clarke's segment for the week. 28:18 Inside PRoper English for the week: complement and compliment. Comments[0] |
Tue, 24 October 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 02:10 Terry talks about a comment to the show blog from Megan Zinn. Part of her comment relates to Terry and Chris' vist to Fanshawe College. Here is the link to the class blog. 13:10 David brings up the Edelman/Wal-Mart situation. He feels that Edelman's spokesbloggers could have said something, even if it was nothing more than letting interested parties know that they're looking into the situation. David also says that he wonders why a policy wasn't put in place after their last mistake. Terry talks about how big Edelman is and how that relates to the problem. 22:50 David can understand why clients use RFP's. He says that the best agency is probably the busiest, and that the busiest agency might be too busy to submit a proposal. He talks about the one time he put out an RFP during his time on the client side of things, which turned out to not be an RFP at all. 26:28 Terry talks about how a written proposal cannot convey intangibles, like chemistry. He says that it's a ton of work for the agency, and offers an example of how one RFP he worked on did not win the business, because it turned that the RFP was just a formality. 30:24 David and Terry offer advice to clients on how to put out RFP's to make life easier for both clients and agencies alike. Terry invites any comments from listeners about RFP's. 32:50 Terry introduces and plays Chris Clarke's segment for the week. 36:40 Inside PRoper English for the week: enervate. Comments[0] |
Tue, 17 October 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:13 Terry mentions that there were no comments from last week's solo-show sans David. 05:18 Terry makes another Third Tuesday Toronto announcement: Shel Holtz will be joining us in November. More information to come - stay tuned. 05:58 David talks about the new marketing agency, spearheaded by Joseph Jaffe. He announces it on his podcast this week. 09:11 Terry mentions that he and Chris Clarke visited Fanshawe College on Monday in London, Ontario. 11:02 David starts this week's chat on the agency representative as spokesperson for a client. 15:11 David thinks that under certain circumstances it's admissable, but he has his own opinions on how to represent oneself as the spokesperson. 18:30 David brings out the Canadian Public Relations Society code of ethics. Terry calls for full disclosure always. 26:32 David introduces and plays Chris Clarke's segment for the week. 29:25 Inside PRoper English for the week, with a little help from Francis Wooby: 360 degrees vs. 180 degrees and the word decimate. Comments[0] |
Wed, 11 October 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:39 Terry welcomes the listeners from Radio Talent Zoo. 03:12 Terry introduces an audio comment from Bryan Person. 06:58 Terry talks about a comment from Owen Lystrup. 08:29 Terry welcomes a comment from Gary Schlee of Centennial College's Corporate Communications and Public Relations program. 09:46 Omar Ha-Redeye from Centennial College comments on the "agency vs. client side" debate. 10:50 Terry starts this week's topic by reading Colin McKay's comment on last week's show. Colin talks about "government" and "not-for-profit" areas of PR in the "agency vs. client side" debate. On his blog, he makes the case for working on the government side of PR. Terry spends a few minutes talking about the advantages of working for government. 17:44 Terry spends some time talking about the not-for-profit sector of PR. 21:02 Terry wraps up the discussion and advises for young PR professionals to do their research and examine each sector individually. 21:45 Terry introduces and plays Chris Clarke's segment for the week. 25:54 Inside PRoper English for the week: Comments[0] |
Tue, 3 October 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:30 Terry talks about his time at the Podcast and Portable Media Expo in Ontario, California. 06:20 David brings up last week's Third Tuesday gathering in Toronto and Ottawa. 09:20 David talks about his presentation at Summers Direct Communications Forum in Saskatoon, Saskatchewan. He also mentions that he will be presenting at the Canadian Institute's "Internal & External Communications for Government" and will also spend time talking about the MRP system. 11:35 Terry mentions that this week he will be at the Strategy Magazine Media in Canada forum. 13:00 Ed Lee drops in with an audio comment regarding the agency vs. client side debate. 14:15 Terry starts things off by mentioning that he's naturally biased. Terry has never worked on the client side of public relations, even though he intended to when he first got into the business. 16:33 David talks about the business of PR here in Canada. He thinks that the size of the team on the agency side in Canada is a big difference compared to the client side. He also mentions that there's nothing wrong with working for a few years at an agency, because agencies want agency people. 19:05 Terry thinks that, in general, working on the client side will mean fighting for resources against a larger number of employees. People you work with will not always embrace public relations.20:30 David appreciates working with people who "get" PR, especially after working on the client side. 22:29 Terry dispells another myth: in-house PR might pay more at the start, but a few years later the agency person will likely surpass the agency person. There are generally more opportunities for advancement in agencies than on the client side. 26:37 David talks about his time working on the client side at Molson's. 28:29 Terry talks about agencies being more relaxed in atmosphere, and that in-house PR is generally not cushy. 34:28 Inside PRoper English for the week, with the help of Andrew Findlater: "flesh out" and "flush out." 37:20 David talks about someone who he and Terry worked with who mixed and mashed their cliches. Comments[0] |
Tue, 26 September 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:33 Terry mentions that this is the 26th episode, which means that this marks a full 6 months of podcasting. 02:08 David mentions that there are no comments this week. He invites comments positive and negative for play on next week's episode.02:29 David brings up the many events David and Terry will be attending over the next few weeks. Terry will be in Ontario, California this week attending the Podcast Expo. He mentions that Inside PR #27 will be done from California from his end. 04:09 David brings up the Third Tuesday Toronto event, featuring Shel Israel. He also mentions the Third Monday Ottawa event, held this past Monday, which Terry expects to partake in. There are approximately 50 attendees of the Toronto event as of Sunday evening when the show is recorded, and somewhere near 35 for the Ottawa event. 06:20 David mentions that he will be doing the Canadian Institute's "Internal & External Communications for Government" event with Joe Thornley in Ottawa. 07:46 David starts this week's topic for discussion on the myth of the "golden rolodex." 08:20 Terry mentions that he and David have had the question posed to them, "How are your media contacts?" too often from clients. Terry says that a personal relationship with a media contact does not guarantee that things will go the client's way. What it will do is help inform the appropriate positioning of a story. 11:06 David says that a relationship will only take you so far. Some reporters will do favours, but for the most part, that's not how you get your story into the news. What the client really means by the aformentioned question is "How is your influence over media?" 13:29 One way to get a bad relationship with a reporter is to build a good one and start asking for favours. 15:23 David mentions that not everyone has total control over what gets into the news. 16:40 Terry talks about how he believes that agencies can build credibility with reporters by only pitching them good, solid stories. 17:29 David talks about dealing with journalists who write things that do not please the client. 21:18 Terry talks about an analogous case in the world of government relations. The moral of the story is to not rely on contacts. It's not who you know but what you know. 28:53 Inside PRoper English for the week: "between" and "among." Comments[0] |
Tue, 19 September 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:13 Terry mentions that this is the 25th episode, and thanks listeners for sticking with them this long. 26:10 Inside PRoper English for the week: "anxious" versus "eager." Comments[0] |
Tue, 12 September 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 02:20 Terry talks about a comment from Jamey Sheils on Inside PR #21. 03:30 David talks about a comment from Owen Lystrup. 06:21 David introduces a chat about the myths of the public relations. This week's topic is the myth surrounding the "PR agency sweatshop". 07:41 Terry makes it clear that there are fewer agency "sweatshops" than most believe. 10:28 David believes the "PR sweatshop" depends on the person's perspective. He talks about his time years ago working long hours, but in his view, not in a sweatshop. 13:00 Terry doesn't see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it's in the longer term interests of the agency and the employees for a second consultant to be hired so the 10 hours can split between them. 14:40 David thinks everyone should do their homework and know what they're getting into before they join an agency. 18:33 David says that the long hours he worked early in his career has led to him being more efficient. 19:20 Terry mentions that there are far fewer "PR sweatshops" than most would think, but David says that there are a few "sweatshops" where it's an owner and a group of interns. Terry agrees but doesn't think that's the way to build an agency, although these agencies do exist. 21:55 Terry mentions that he's had a mere two all-nighters in his 18 years as a consultant. 22:20 David welcomes any stories relating to "PR sweatshops". 23:11 Terry introduces and plays Chris Clarke's segment for the week. 26:09 Inside PRoper English for the week: the use of the word "none." Comments[0] |
Wed, 6 September 2006 Show NotesIn this special edition of Inside PR, Terry chats with Esther Buchsbaum, the co-founder of Communications MECA and the chair for the Counselors Academy's Spring 2007 Conference to be held in Cabo San Lucas, Mexico. 00:50 Terry welcomes Esther, who joins him from Montreal, Quebec. 01:40 Esther talks about her background in communications. 03:16 Esther talks about how she got involved with the Counselors Academy, how she is able to put together a conference in Mexico from Montreal, and some of the people she asked to help her organize it. 09:03 Terry asks Esther what the the Counselors Academy has to offer compared to the IABC or the CPRS. Esther explains. 13:35 Esther describes how one can join the Counselors Academy. 14:44 Esther talks about the MRP system. 16:19 Terry brings up social media, and Esther talks about its place within the Counselors Academy conference. 18:50 Terry thanks Esther for her time, and invites listener feedback to the comment line (206-600-4741), to insideprcomments@gmail.com, or on the show blog. Background on Esther Buchsbaum Esther Buchsbaum is the co-founder of Communications MECA, an independently-owned and operated public relations agency with its headquarters in Montreal, Quebec and an offices in Toronto, Ontario. A communications professional for over 25 years, Esther has longstanding experience providing strategic counsel to clients in the consumer, corporate, social service and heath care sectors. She is, and has been responsible for the planning, managing and supervision of public relations activities for such clients as Burger King, Avon, the OLCO Petroleum Group, Ben & Jerry's, Big Brothers Big Sisters, Hilton Hotels, the Caribbean Tourism Organization, Ericsson Communications, Samsung and Brother International to name but a few. She is an accredited member of the Canadian Public Relations Society and holds the APR designation that is recognized world-wide. She is the first-ever Canadian to chair the Counselors Academy, to be held in Cabo San Lucas, Mexico in Spring 2007. Comments[0] |
Tue, 5 September 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 01:48 Terry talks about an interview he did with Canadian Podcast Buffet with Bob Goyetche and Mark Blevis. The episode can be found here. 03:32 David talks about a new post on KD Paine's blog about the top 10 PR firms in the world and their presence in the blogosphere. 07:45 Terry talks about how he only met Michael face-to-face after recording last week's episode together. They got together for a geek dinner organized by Micheal and Mitch Joel. 08:28 David brings up the Third Tuesday and Third Monday meetups happening at the end of September for Toronto and Ottawa communicators. Shel Israel will be speaking at both inaugural events. You can find the signup link for Toronto here and the Ottawa link here. 10:55 Terry introduces a comment from Patricia Parsons, a professor
of public relations from Mount St. Vincent's University in Halifax,
Nova Scotia. 15:15 David brings up this week's topic: small agency vs. big agency, for students considering a placement. 16:08 Terry mentions the fact that both he and Terry have worked at
both big and small agencies in Canada. He doesn't intend to provide
definite conclusions on the debate. He recalls that a decade ago the
big agencies had the big clients, which is no longer a rule of the
agency world. According to Terry, there are advantages and
disadvantages to both. He makes the case that at larger agencies there
might not be the variety of tasks and responsibilites offered at
smaller agencies. 23:40 Terry claims that the only way to get anywhere is to take the
opportunities that come your way. Be aggressive, but reasonable. Also,
at smaller firms, the junior people get to sit around the table for
creative sessions with the senior people, which is an excellent
opportunity. That's not to say that it doesn't happen at larger firms,
but it is more likely to happen at smaller firms. 26:20 David wraps up the chat and says that there are pros and cons
to each size of firm. He says the most important part is about knowing
your job and knowing who's on your team. There are great people in
terrible agencies and terrible people in great agencies. 29:00 David introduces and plays Chris Clarke's segment for the week. 33:45 From the files of Inside PRoper English: Grammar Girl's Quick and Dirty Tips for Better Writing. Comments[0] |
Tue, 29 August 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 28:20 Michael believes you have to understand not only your business but the clients' business as well. Also, it's important to be a thought leader, because you need someone who keeps the client on top of trends. Comments[0] |
Tue, 22 August 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.This week on InsidePR, David and Terry discuss astroturfing and ethics in the world of public relations. Also, they talk more "Inside PRoper English", and play another segment from Chris Clarke. Show Notes 00:28 David introduces the show, and invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or leave a comment on the Inside PR show blog. 01:28 David mentions that he will be away for Inside PR #22, and in his place will sit Michael Seaton from The Client Side. 01:50 David mentions that there were feed problems with Inside PR #20 and apoligizes for any inconvenience this may have caused. 02:20 David brings up Terry's role as co-host of For Immediate Release 165 with Shel Holtz. 04:05 David brings up the topic for discussion this week, astroturfing. He brings up the Anti-Astroturfing campaign started by Trevor Cook and Paull Young. 06:10 David brings up his employer, Fleishman Hillard, and talks about the issues involved at the agency level with regards to astroturfing. David and Terry will deal with three different topics on astroturfing over the course of the episode: its definition, the term mobilization, and the importance of transparency. 07:35 Terry starts by talking about the importance of a clear and easily understood definition of the term "astroturfing". He gets into definitions that can be found on the New PR's Anti-Astroturfing page. 12:24 David moves on to the next issue with astroturfing: mobilization. He thinks the key is whether or not a group of people have a legitimate concern. 16:18 Terry gives an example from the pharmaceutical industry and looks forward to listener feedback on his example. 20:11 David wonders if charities can be guilty of astroturfing and invites listener feedback. 20:58 David moves on to the last matter, transparency. He thinks that if you don't want your company known to be involved with something, you're probably astroturfing. 23:55 David wraps up the conversation and invites listener feedback on the topic of astroturfing. Terry says there is plenty of grey area, and the only way to move things forward is by talking about them. 25:50 Chris Clarke talks about his toughest week of work at Thornley Fallis. 27:30 David and Terry briefly talk about the problems with Dell batteries of late. 28:17 Inside PRoper English for the week: penultimate 29:34 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Tue, 15 August 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.This week on InsidePR, David and Terry discuss the importance of perspective in the world of public relations. Also, they play an audio comment from Mitch Joel, talk more "Inside PRoper English", and play another segment from Chris Clarke. Show Notes 00:29 Terry introduces the show and asks listeners to send comments in an email at insideprcomments@gmail.com, call on the comment line at 206-600-4741, or leave a comment on the Inside PR show blog. 02:08 Terry informs listeners of the new "Inside PRoper English" page on the blog. Have a look! 03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place. 05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking. 09:10 Terry says that his most powerful networking tip is to be yourself and worry about building the relationship. David says to always stay in touch and provide some value so people see you as someone who can help them out. 10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in. 11:46 Terry introduces this week's topic: perspective, or viewing a situation from a distance and seeing the big picture. The best PR consultants are the ones who are well-rounded and knowledgeable in many fields. 13:30 David follows up by saying that PR people need to know a lot. What's going on in the world of politics or entertainment is of interest to many people. 15:45 David says that expecting to come out of PR school and work in either sports or entertainment is unrealistic. Holding on to those interests in important no matter what line of public relations you're in. 18:40 Terry reveals that he likes to learn. He can come up with several instances where his interests have helped him in his career. He recommends that people hold on to their interests when they enter a firm. 21:08 Terry tells a story about the time he and David worked with Toyota. 25:46 David talks about his work in the sports world, which has helped him in PR. 28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts. 29:50 David talks about recent events when outside interests have helped him professionally. 34:35 David introduces Chris Clarke's weekly segment. This week, networking extended via IABC and CPRS. David and Terry think that it's most important to join one or the other and try to get the most out of the experience. 38:23 Inside PRoper English: this week, "I" vs. "me" ex. "I hope you'll join David Jones and me every week for Inside PR." 41:09 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Tue, 8 August 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.This week on InsidePR, David and Terry discuss networking as an important part of the world of public relations. Also, they play an audio comment from Leesa Barnes, change "PR Words to Banish" to "Inside PRoper English", and play another segment from Chris Clarke. Please send your comments to us in an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Show Notes 00:26 David welcomes listeners to this week's show and invites them to make use of the comment line at 206-600-4741. 01:15 David welcomes new listeners from Radio Talent Zoo. 02:45 David warns that he is recording this week's show from his backyard, so beware of the ambiance of the outdoors. 03:45 Terry talks about a comment that Luke Armour recently sent in reference to the segment "PR Words to Banish" and provides some alternative titles, and they chose to change the title of the segment to "Inside PRoper English". 06:00 David and Terry debate whether or not to commission a jingle from Luke Armour for the newly-named segment. 07:30 David welcomes an audio comment from Leesa Barnes, who talks about the survey she co-authored, the Canadian Podcast Listeners Survey. 10:55 David thanks Leesa for her kind words and explains that they are not the first to put listener comments in the podcast, but they might be the first to put listeners comments on the blog page as they come in. 12:30 Terry talks about Leesa's survey in greater detail. He mentions that more women are listening to podcasts than men, and that older generations are listening to podcasts more than the younger generations, among other interesting survey results. 15:50 David waxes poetic on podcasting data for Canadian podcasters. 19:00 Bryan Person of the NewComm Road podcast invites listeners of Inside PR to Podcamp Boston. His comment is available for download on the Inside PR show blog. 20:08 David introduces this week's topic, networking. Terry talks about building relationships, and David recommends to pick up a copy of David Maister's book, The Trusted Advisor. David then picks up on Terry's idea that one should always give attention to junior and senior clients and mentions that those behind the front desk can end up with their name on the door. 26:43 David gives some advice: do favors for people, and do information interviews. We've all needed help and been there before. 30:00 Terry tells a story of how he spent an hour with a young person he helped out years ago and ended up working with her as a client down the road. 31:00 David uses two tools that he find fantastic: one is LinkedIn, and the other is Plaxo. 33:00 Terry says that the objective during networking events is not to sell, but to build relationships. 35:25 This week's segment from Chris Clarke 37:17 Terry and David discuss Chris' segment, and David closes out the chat by highlighting David Maister's book and a podcast called Manager Tools. 39:40 This week's "Inside PRoper English": "...the reason why..." It's either "the reason" or "why", not both. 41:18 Terry invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to insideprcomments@gmail.com. Terry and David also welcome listeners to the Inside PR Blubrry site. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Tue, 1 August 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.This week on InsidePR, David and Terry discuss research as a tool for public relations, welcome text comments from Leesa Barnes and Owen Lsytrup and an audio comment from Shel Holtz, add another word to the list of "PR Words to Banish", and play another segment from Chris Clarke. Please send your comments to us in an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. 00:28 Terry opens the show, welcomes listeners new and returning, and invites comments to the comment line at 206-600-4741. 01:50 Terry reads a comment to the blog page from Leesa Barnes. She mentions that she was put on to InsidePR by Michael Seaton from The Client Side. 03:45 David mentions that Owen Lystrup was kind enough to leave a comment on the subject of goals and objectives. 04:55 Shel Holtz leaves an audio comment on the differences between goals and objectives, and strategies and tactics. He uses an excellent World War II analogy to explain their differences that he borrows from Wilma Matthews. 08:50 Terry mentions that For Immediate Release has been nominated for a Podcast Award. He encourages listeners to vote early and often here under the "Business" category. He also says that he looks forward to meeting Shel and Neville at the Podcast Expo in Ontario, California. 09:30 David brings up this week's topic: research 10:00 Terry clarifies that they will discuss public opinion or market research. He then says that PR people don't often know enough about public opinion research to fully understand its uses. Terry says there are three kinds of research: political polling, market research, and public affairs/issues management research. 12:00 Terry mentions a former client, Molson, and talks about some research Molson's PR firm did before Thornley Fallis took over the account. 13:55 David mentions that the "Blind Date" survey had nothing to do with the event it should have been intended to promote for Molson's. 16:30 Terry brings up research work Thornley Fallis did for an organization called "Breakfast for Learning" and how the survey results surprised the PR team at Thornley Fallis. (Disclosure: Terry now sits on the board of BFL.) 20:04 David says that awareness research is important. He finds research is sometimes lacking, and uses examples such as Sony's debut of the Walkman and the age-old example of New Coke to support his views. 24:45 Terry says that there is a balance between instinct and research. He follows that up saying that he hopes PR practitioners can understand the strategic value of research. 26:45 David says that PR people need to understand what research is and what it can and cannot do. 27:37 David introduces Chris Clarke's segment for the week. 30:30 Terry and David thank Chris for his comment. 31:35 Terry adds another word to "PR Words to Banish". This week: utilize. 33:45 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to insideprcomments@gmail.com. Terry and David also welcome listeners to the Inside PR Blubrry site. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Tue, 25 July 2006 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.This week, Terry and David have a lively chat about conflicts of interest in the agency world, talk about Terry's work on the Michael Ignatieff Liberal Party Leadership bid, welcome audio comments from Luke Armour and Paull Young, and Chris Clarke contributes his regular segment. Please send your comments to us in an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Show Notes: 00:30 David introduces the show and welcomes listener comments to the comment line at 206-600-4741 01:30 Terry mentions Paull Young's audio comment that can be found on the show blog. Terry points listeners to the NewPR's Anti-Astroturfing page. 02:00 Terry thanks Luke Armour for his comment. Luke wanted to say that even though he lives in the US, he knows who David was talking about when he mentioned Les Habitants (the Montreal Canadians) 02:45 David brings up Terry's work on Michael Ignatieff's bid for the Liberal Party of Canada leadership race. Terry discovered through this post that Ignatieff is the only candidate with a podcast. Terry says it's incredible that none of the other candidates in the leadership are podcasting, as it's a perfect way to get the word out. David adds that Ken Dryden is running for the Liberal leadership as well, a former Montreal Canadian goaltender. 07:15 David brings up a hazy area of PR for discussion: conflicts of interest in relation to client assignments. Terry tells a story from early in his career at Hill and Knowlton, where his Toronto office had a conflict of interest with an H&K office in Honolulu. 11:00 David adds his perspective as a member of a major PR firm, Fleishman-Hillard. His personal opinion is that clients can ask for whatever they want, but as a general rule should reserve issues of conflict to the firms themselves. 15:20 Terry says that the most important issue with conflicts is disclosure. Thornley Fallis has a code of conduct, part of which deals with conflict of interest. According to Terry, the first thing to do is disclose the conflict of interest to the client. Terry adds that he would not dump a smaller client to add a bigger client because of a conflict of interest. 17:45 David says that chasing dollars is not the way to go. He invites any stories that deal with conflicts of interest through the appropriate channels. 19:50 Terry brings up the conflict agency. He once led a small agency owned by Hill and Knowlton, but operated independently. During his time there, he never received a single referral from Hill and Knowlton. He recommends to conflict agencies not to count on business being passed on from the parent agency. 23:00 Terry says that the bigger the agency, the more conflict of interests arise. He says to be sure to disclose any conflicts to the client. David says that clients will eventually find out if there is a conflict of interest, and Terry adds that the short-term gain is not worth the long-term pain. 24:20 Chris Clarke discusses goals and objectives, as well as titles of PR blogs. 28:10 David discusses goals and objectives. He thinks goals are long-term, whereas objectives are short-term. Terry agrees, and adds that a future show will discuss the difference between strategies and tactics. 29:30 David says that adding "PR" to the title of a blog (or, in this case, podcast) just feels right, although there will eventually be no more titles to choose from. He also mentions that the name "Inside PR", in some ways, comes from Paul Holmes' "The Holmes Report". 33:00 Terry does his segment, "PR Words to Banish". This week's word: moot point. 34:19 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to insideprcomments@gmail.com. He also welcomes any listeners to the Inside PR Blubrry site, which he visited thanks to Jill Pyle. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Tue, 18 July 2006 Comments? 206-600-4741, insideprcomments@gmail.com, insidepr.ca.This week on Inside PR, David and Terry talk about a variety of matters. They discuss the ideal background of a public relations practitioner, the importance of public relations to claim social media as its own, a new service called Weblog Wire, and Mary Ellen Armstrong of Thornley Fallis Communications' MA work being published in an upcoming book. Also, Terry brings back the segment "PR Words to Banish", and Chris Clarke presents his weekly segment as well. Please send your comments to the comment line (206-600-4741), through email (insideprcomments@gmail.com) or to the show blog at insidepr.ca. Show Notes 00:32 Terry opens the show and welcomes first-time listeners and thanks returning listeners for listening to this week's episode. He thanks Mitch Joel from Six Pixels of Separation for filling in last week while he was vacationing in France with his family. 02:08 David invites listener comments to the comment line (206-600-4741), through email (insideprcomments@gmail.com) or to the show blog at insidepr.ca. 03:10 Terry asks readers to visit the show blog to hear audio comments from Owen Lystrup and Mitch Joel 03:45 Terry introduces an audio comment from Colin McKay from Ottawa. This comment was intended for Episode 14 and has appeared on the blog for some time now. Colin says PR is a bit slow to react as an industry, and that more leadership is necessary from PR world's trade publications. 06:00 David and Terry discuss Colin's comment. The two of them agree with Colin's view and and cite examples such as Paul Holmes' The Holmes Report as one who is doing great work on the topic. 11:00 David brings up a PR measurement survey via Katie Paine run by University of Maryland student Debra Berthard-Caplick. Those interested in participating are encouraged to do so. 12:06 Weblog Wire is a wire service that offers press release distribution to bloggers. Terry and David discuss the use and merits of a service that distributes press releases to bloggers. 17:05 Mary Ellen Armstrong of Thornley Fallis Communications has had her MA dissertation from Cardiff University in Wales published in a book by former BBC correspondent Nicholas Jones titled "Trading Information: Leaks, Lies, and Tradeoffs." 21:05 The final comment comes from Vishnu Mahmud in Jakarta, Indonesia. Vishnu wants to know what kind of people make good PR pros, to which Terry and David work out some answers as their discussion. Terry does not believe that good PR pros are necessarily journalism majors, graduates of a community college PR program, or graduates of MA programs. He thinks many of those skills cannot be taught, such as being able to connect with people and managing relationships. 26:40 David admits to having a journalism degree and says that he has had great success in hiring journalism students into PR, but he says that their success probably had little to do with journalism. He elaborates, saying literate, well-rounded people do well in PR. 37:00 David introduces Chris Clarke's weekly segment, in which he discusses astroturfing as a hot topic in public relations. 40:55 Terry introduces this week's "PR Word to Banish": fulsome 42:40 David wraps up the show and invites comments to the comment line (206-600-4741), through email (insideprcomments@gmail.com) or to the show blog at insidepr.ca. Music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Tue, 11 July 2006 This week on Inside PR, David welcomes Mitch Joel from Twist Image and the Six Pixels of Separation podcast as co-host in Terry's absence. Mitch and David talk about a variety of social media matters, with podcasting being central to their topics for discussion. Let us know what you think of Mitch as a guest co-host. Send us a comment through the comment line (206-600-4741), send us an audio comment to insideprcomments@gmail.com or leave a comment here on the show blog. Show Notes 00:40 David introduces this week's co-host, Mitch Joel 01:07 David introduces Terry's segment 01:45 Terry steps into the confessional and talks about his struggle with the task of delegation 05:20 Terry re-introduces his favorite segment, "PR Words to Banish". This week's word: "comprise" 06:18 Terry bids everyone adieu and vows to return for next week's show 06:42 David invites listener comments to the comment line (206-600-4741), the show blog, or to insideprcomments@gmail.com 07:18 David asks Mitch Joel for an explanation of how he came to be a star in the social media scene 07:46 Mitch confesses that his first gig came in 1989 when he interviewed Tommy Lee of Motley Crue, talks about how he gt involved in the dotcom boom and bust, and how Twist Image was founded 10:31 David asks Mitch to characterize Twist Image 12:06 Mitch confesses that Twist Image is not just seeking out clients, but clients are seeking out Twist Image. Mitch has been working on the Internet since the earliest days of the 90s 13:17 David confesses to being a traditional PR guy, and that his means of finding information is Google 14:55 David talks about transparency in the PR world and how social media is helping bring everyone together 16:12 Mitch says that it's just as important to be a podcaster as it is to understand podcasting from a technical standpoint 18:00 David suggests that the people interested in the space of podcasting should go out and get their hands dirty and do it themselves 18:45 Mitch brings up his very first episode of Six Pixels of Separation, which is an example of someone trying out podcasting for the first time. He mentions that his latest guest was CC Chapman 20:03 David says that podcasters are their own harshest critics, and talks about the artificiality of producing a podcast of the same length on the same day every week 22:12 David brings up the mesh conference in Toronto from this past May 24:00 Mitch talks about the presentation he put together in 7 hours for the Canadian Marketing Association called "Blogs: A Marketers' Secret Weapon", and brings up that he recently started listening to Adam Curry's Daily Source Code 25:00 Mitch says he found the new talk radio, and it's podcasting. He says he wouldn't call himself a podcaster just yet, but that he appreciates the immediacy of the medium of podcasting 27:40 Mitch likes the fact that there is not much gear needed to be a podcaster. When everyone is on a similar playing field, it becomes about quality content rather than production. 30:10 David brings up Chris Clarke. He and Mitch talk about his blog, and Mitch says about Clarke, "He did it, and he got it." 31:30 Chris Clarke's weekly segment 34:20 David introduces and reads Chris Clarke's former classmate Megan Zinn's comment to the show blog 36:15 David closes the show and invites listener comments to the comment line (206-600-4741), the show blog, or to insideprcomments@gmail.com 36:34 David thanks Mitch for co-hosting and invites listeners to check out his podcast. Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Tue, 4 July 2006 From
now on, the show will be posted on Tuesday mornings rather than Monday
mornings. Also,
with Terry absent next week, Mitch Joel from the Six Pixels of Separation
podcast will be co-hosting with David. Show
Notes 00:27
Terry opens the show and invites listener comments to the comment line
(206-600-4741) 01:20
Terry brings up housekeeping items: the show will now be posted Monday nights
at midnight instead of Sunday nights at midnight 02:00
Terry will not be co-hosting next week's episode. In his place, Mitch Joel will
join David as co-host. Thanks to Mitch for filling in for Terry. 03:00
David introduces Eric Schwartzman of the On The Record Online's comment on
Inside PR #13 about branding of social media inside agencies. 7:08
Terry and David discuss Eric's comment 9:42
Robert French supports posting comments as they arrive on the blog page 10:42
Terry mentions the latest special edition of Inside PR with Andrew Laing. K.D.
Paine has recommended it to her readers. David brings up having met K.D. in 13:25
David brings up Podcasters Across Borders and Terry talks about his time at the
conference in 16:10
David and Terry discuss a post on Steve Rubel's blog about John Edwards' speech
at Gnomedex. 19:45
Terry brings up Canadian Prime Minister Stephen Harper's bare-bones podcast. 22:12
Terry brings up the Nokia blogger-relations program done by Matchstick, a
word-of-mouth marketing company. There is some discussion as to how Matchstick
could have done a better job communicating with the blogosphere. David
points to Darren Barefoot and Boris Mann as examples of
bloggers who were recruited but chose not to participate
32:14
Amy Cole comments on Chris Clarke's segment from Inside PR #13 33:33
Chris Clarke contributes his weekly segment 35:20
Terry identifies with Chris' segment and shares a story of his own from circa
1988 36:40
Terry invites comments to the blog page, comment line, or via email to
insideprcomments@gmail.com 37:35
David closes the show and looks forward to Mitch Joel co-hosting next week Intro
music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music
Network; Roger Dey is our announcer. Comments[0] |
Thu, 29 June 2006 This is a special edition of Inside PR. Terry and Dave have a 30-minute discussion with Andrew Laing, President of Cormex Research. Discussion ranged from media coverage measurement tools to the need for agencies to incpororate measurement in their PR plans.Comments[0] |
Mon, 26 June 2006 Show Notes: 00:27 David opens the show and invites comments to the IPR comment line 206-600-4741. 1:31 David and Terry introduce and briefly discuss comments from Glen Myles, Erik Deutsch, Bryan Person, Joseph Thornley, and David Phillips. 13:48 David and Terry discuss McMaster University's new Masters in Communications Management and Terry's visit to Queen's University. 17:17 Terry updates listeners on the Podcasters Across Borders conference in Kingston where he recorded his end of IPR #13. 20:05 Terry reports that the long-awaited Inside PR-Managing the Gray mashup with C.C. Chapman has been delayed as C.C. was unable to attend Podcasters Across Borders. 20:52 Terry introduces PR Girlz, a new Thornley Fallis blog. 21:21 David and Terry discuss the show's major topic: High Road Communications' decision to brand their social media offering separately under the already taken name Vox. 32:52 Terry introduces Chris Clarke's regular segment on his transition from PR student to agency account coordinator. 36:41 Terry closes the show and invites comments to the Inside PR blog, to insideprcomments@gmail.com, or to the IPR comment line at 206-600-4741.
Comments[0] |
Mon, 19 June 2006 Comments? 206-600-4741, insideprcomments@gmail.com, insidepr.ca. Show Notes: 00:28 Terry opens the show and notes the comment line is active and awaiting your calls. 206-600-4741 1:20 David talks about posting the audio comments to the blog as they are received as opposed to saving them up for the weekly podcast. What do the listeners think? 7:24 Tac Anderson audio comment about the necessity of PR people to know about and actually blog themselves. David and Terry discuss the value of learning about blogging and podcasting first-hand, but also recognize that it's not realistic to expect that every PR person will or should become a blogger/podcaster themselves. 15:24 Joe Thornley calls with congratulations on our 10th podcast and summarizes his visits to the mesh, Counselor's Academy and IABC conferences and notes the differences in interest in and uptake for social media at each. Joe blogged all three on ProPR. 19:02 Terry notes that the PRSA has started a blog...and called it For Immediate Release (whoops!) 20:43 Terry announces that comments from Mitch Joel and David Phillips are available on the Inside PR blog. 21:15 Terry references a string of e-mails that circulated among marketing and PR podcasters starting with Joe Jaffe who advised that he had nominated everyone for a Marketing Sherpa award. The e-mails were flying as discussions of a central blog to aggregate all the podcasts and a possible names for the group were floated. 23:03 Dave came up with an acronym for the group--iCAMP (International Communications and Marketing Podcasters), but Joe Jaffe's CAPOW (Communications and Advertising Podcasters Of the World) is pure brilliance. 25:33 Dave mentions that Shel Holtz was to make sure that Donna Papacosta and Heidi Miller are included in CAPOW. 25:40 Dave talks about visiting Halifax, Nova Scotia to talk at the Atlantic Communications Forum on June 20/21. Dave will be presenting on social media and blogs. 26:38 Terry will be attending Podcasters Across Borders in Kingston, Ontario where he will also meet with CC Chapman to record our first mash-up. 27:38 Dave mentions that he has received a track from the band Fair Ground. 38:10 Dave introduces Chris Clarke's weekly segment on his entry into the PR agency world. This week he talks about his first two-weeks at Thornley Fallis. 42:08 Dave closes the show and reminds the listeners to leave their comments on the Inside PR blog, via e-mail at insideprcomments@gmail.com or by using the comment line at 206-600-4741. 42:34 Dave asks for feedback on the comments being posted on the blog and not exclusively on the podcast. 42:48 Dave introduces the Fair Ground track "Down In It." Vote for it on their site if you like it. Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Mon, 12 June 2006 Comments: 206-600-4741 & insideprcomments@gmail.com Show Notes: (Detailed show notes at Inside PR.) 00:24 David opens the show and tells listeners how they can comment. 03:07 Terry reads a comment from a listener in Beijing. 07:25 Terry reads excerpts from a lengthy and thoughtful comment from Jonathan Craig, a regular listener in Las Vegas. 10:33 David and Terry discuss related comments from leading social media educators Robert French and David Phillips. 20:05 Terry mentions IABC international conference in Vancouver and points listeners to the For Immediate Release podcast and the ProPR blog for more information about the conference. 22:05 David notes that CPRS Toronto is undertaking a members survey and urges participation. 23:27 David and Terry discuss an innovative use of social media by a new rock band called Fair Ground through their blog, Tracking the Single. 28:30 Terry introduces the show's discussion topic: how agencies prepare to welcome new employees. Chris Clarke, the newest employee of Thornley Fallis, offers an introduction to his new segment on IPR before Dave and Terry get into their discussion. 39:02 Terry gives this week's offering from "PR Words to Banish." 39:30 Terry wraps up the show. Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Mon, 5 June 2006 Comments 206-600-4741 or insideprcomments@gmail.com Show Notes 00:28 Terry opens the show and reminds listeners about the new comment line. 206-600-4741. 01:20. Terry reads a comment from Owen Lystrup, a student at California State University regarding PR/Communciations schools that teach social media as part of the curriculum. Terry and Dave discuss and suggest that the Inside PR listenership let us know of any PR schools are teaching or exploring social media. 06:40 Terry and Dave discuss a comment from Luke Armour regarding a New York Times article that details Canadian Prime Minister Stephen Harper's approach to controlling the Parliament Hill press gallery. 13:53 Dave notes that Mitch Joel of Twist Image (a Canadian version of Joe Jaffe) has launched a new podcast called Six Pixels of Separation. 15:45 Dave notes that Esther Buschbaum of Communications Meca will chair the next Counsellor's Academy conference in Mexico.. 17:30 Dave and Terry discuss a new U.S. CSR study released by Fleishman-Hillard and the National Consumers League and contrast the results with recent Canadian research by Leger Marketing, Ipsos and an article in Marketing Magazine. Dave notes that Shel Holz blogged about the U.S. study. 32:40 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to insideprcomments@gmail.com. Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Sun, 28 May 2006 Our new IPR comment phone line is 206-600-4741. Show Notes 00:30 Dave opens the show and notes that there will be a concerted effort to dial up the energy this week 01:51 Terry reads comments from Robert French and CC Chapman about IPR#7 that were forgotten in last week's show. 05:20 Terry notes that Ed Lee, one of our regular listeners, has started a blog and has added his voice to the Canadian PR blogosphere. 06:02 Dave discusses a post Colin McKay had on his Canuckflack blog about the client relationship building discussion during IPR#8. Dave admits to being too glib and clarifies what he meant by his "making clients look good" statement. 09:20 Dave and Terry discuss Google Analytics and how it can be used to provide data for analyzing the success of social media projects for clients. 15:53 Terry and Dave discuss the "end of the news release" topic and the SHIFT Communications template that is being touted as the "social media news release." 31:52 Dave suggests that Inside PR get a comment line and that it is included in the show notes so that it can be easily found by those listening on iPods in their vehicles. The Comment Line number is 206-600-4741. 33:48 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to insideprcomments@gmail.com. Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Tue, 23 May 2006 Show Notes 00:28 David opens the show noting that we're again recording via Skype. 1:13 David and Terry discuss an e-mail comment from Francis Wooby in Iqaluit, our northernmost IPR listener. 5:43 Terry introduces comments from Sheldon Rose about the Canadian Council of Public Relations Firms, and Dan Brien on the notion of video podcasting. 10:10 David and Terry close the loop on the MESH conference held last week in Toronto. David mentions that the slides he used in his presentation on bloffing are available at PRWorks. 12:57 David notes that Joe Thornley is blogging from the Counselors Academy Spring Conference in Savannah, Georgia. 13:35 Terry and David discuss the show's major topic, the role of chemistry and personal fit in securing and sustaining long term client relationships. Listeners may wish to check out the following blogs/podcasts for more on the importance of relationships: David Maister, Manager Tools, and Todd Deferens. 28:14 Terry and Dave briefly discuss the second entry in a new IPR segment called "PR words to banish) 30:01 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to www.insideprcomments@gmail.com. Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Thu, 18 May 2006 Show Notes In this IPR Special Edition, Terry and Pat Gossage, the founder and President of Media Profile and former media advisor to Prime Minister Pierre Trudeau, meet to discuss political communications among other things. 00:16 Terry introduces Pat Gossage 00:52 Terry asks Pat about his career in politics and how it led to public relations 05:41 Pat talks about what it was like working with Trudeau 07:40 Pat discusses the lessons clients can learn from Trudeau’s approach to the media 08:15 Terry asks Pat about the current Conservative government of Stephen Harper and its approach to the media 12:42 Terry and Pat talk about transparency and revisit politicians' dependence on key messages 17:05 Terry and Pat talk about the value (or lack thereof) of Q&A documents 18:24 Patrick offers some advice to young people interested in public relations 20:51 Terry thanks Pat Gossage and closes the show Background on Patrick Gossage: Patrick is one of Canada's most highly respected public relations practitioners. Drawing on his 35 years of experience in broadcasting, politics and communications, including serving as the prime minister's press secretary, he established Media Profile in 1986 and provides strategic communications advice and media training to numerous private and public sector clients. Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru. Comments[0] |
Mon, 15 May 2006 Inside PR #7, May 15, 2006 Show Notes: 00:30 Terry opens the show 1:00 Dave notes that we recorded over Skype again from two separate locations. He also announces that six weeks after launching IPR, we’ve surpassed 100 subscribers according to Libsyn. 04:48 Dave and Terry discuss C.C. Chapman’s new marketing podcast, Managing the Gray, and plans for the first Inside PR-Managing the Gray mashup to be recorded when Terry and C.C. are together in Kingston for the Podcasters Across Borders conference June 23-24. 8:10 Dave talks about Student PR blogger Chris Clarke and Terry announces that Thornley Fallis has hired Chris as an Account Coordinator starting on June 5th. Dave mentions that Joe Thornley has blogged about it on ProPR. Congrats Chris! 12:12 Dave notes that he’ll be speaking at the Toronto mesh conference on Tuesday, May 16th. 13:42 Dave apologizes for not being able to interview Stuart MacDonald from mesh for this week’s show 14:34 Terry reveals that he is the volunteer podcast host and producer of the Michael Ignatieff Leadership Podcast in support of Michael’s bid for the leadership of the Liberal Party of Canada. 16:33 Terry announces that on Thursday, May 18th, another Inside PR Special Edition will be posted in which Terry and living PR legend Pat Gossage, founder and President of Media Profile discuss political communications. 18:00 Dave introduces a discussion about a Thornley Fallis blogger outreach effort that paid off in a May 11th post on the Blue Blogging Soapbox. Terry and Dave discuss the benefits of being an active player in social media when pitching bloggers. 25:08 Terry opens a discussion about PR and Post-Secondary Education in Canada relative to other countries like the U.S. and the U.K. Dave and Terry discuss the need for business schools to teach more about PR and communications and for more university undergraduate and post-graduate programs in PR. 32:21 Terry wraps up the show and notes he’ll be away until Monday, May 22nd so IPR #8 will likely be posted a day late, on Tuesday, May 23rd. Comments[0] |
Mon, 8 May 2006 Show Notes - Inside PR #6 (37:37) 00:25 Terry opens the show 01:04 Dave notes IPR 6 is being recorded using Skype for the first time 01:48 Dave talks about the equipment upgrade 02:20 Dave offers help to any podcasters who want advice on podcasting over Skype; thanks Shel Holtz for the advice on set-up 03:31 Terry plays audio comments 04:38 Frances Wooby from Iqaluit, Nunavut 07:53 Luke Armour, Graduate Observations & Forward blogs 10:28 Terry and Dave discuss Luke's comments about mic levels and the value of student portfolios 15:17 Dave notes upcoming intervew with Stuart MacDonald from Toronto's mesh conference 17:52 Terry announces that he will interview Pat Gossage, president, Media Profile for upcoming IPR Special Edition 19:00 Terry and Dave discuss the challenges of hiring a senior practitioner at the agency 26:25 Terry say he's hiring for Dave's replacement. Check www.thornleyfallis.com for details 26:43 Dave and Terry discuss Jeremy Pepper's recent post about whether PR people should specialize in blogging or add it to their repertoire alongside other core skills 31:48 Terry introduces a new segment: "PR words to banish" 32:53 Terry and Dave discuss banishing the word "impactful" 34:10 Terry asks for suggestion for words to banish; notes comments can be left on the blog at www.insidepr.ca or via e-mail/Waxmail at insideprcomments@gmail.com 35:28 Dave asks for suggestions on making the Skype podcast better 35:42 Dave mentions that he listened to two podcasts that weren't edited properly 37:05 Terry closes the show Comments[0] |
Mon, 1 May 2006 Show Notes - Inside PR #5 (32:40) 00:30 Terry opens the show. 01:00 Terry breaks the news that David is moving on to join Fleishman-Hillard Canada. 04:36 Terry and Dave discuss listener comments from Caroline Wilson, Thornley Fallis colleague Keelan Green, and Mark Jones. 08:53 David and Terry talk about some other news items from the past week including Dave's appearance at the Canada Communications Conference, the CPRS Toronto ACE Awards, and early reaction in the blogosphere to the recently unveiled MRP measurement system. 19:36 Terry introduces a discussion on the implications, if any, of news reporters who also blog about the news stories they've written. The topic was triggered by a three-way blog conversation Terry had on Robert French's Infopinion and Keith O'brien's Ubiquitous Marketing. 26:12 David and Terry discuss the declining utility of the traditional news conference. 31:10 Terry wraps up the show; reminder of feedback e-mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comment, invitation to leave a comment on the Inside PR blog. Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Thu, 27 April 2006 In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents. This week he spends just over 20 minutes in conversation with Trevor Campbell, President of Porter Novelli Canada, the Canadian arm of the large multinational PR agency. Terry and Trevor tackle a variety of questions commonly posed by PR students or those looking to break into public relations. The discussion unfolded as follows: 1:00 The Canadian Council of Public Relations Firms 2:40 Trevor's background and how he found himself in PR 4:40 Going client-side or agency 9:45 Generalist versus specialist 11:15 What agencies are looking for when hiring 15:00 Advice on approaching agencies 20:13 Big agency versus small agency 22:47 Wrap-up Background on Trevor Campbell As president of Porter NovelliComments[0] |
Mon, 24 April 2006 In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20th, and �¢??tis the season for PR interns. You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar. Show Notes - Inside PR #3 (32 minutes) 00:33 Dave opens the show and welcomes (back) listeners 00:58 Terry introduces a comment from Robert French 1:29 David reminds listeners how they can comment on IPR 2:02 Terry notes second listener comment from London, Ontario PR student Chris Clarke and Dave recounts a story about Chris and how he cracked the cryptic secret word code on Joseph Jaffe�¢??s podcast Across the Sound 5:09 Terry and David discuss the just-launched Media Relations Rating Points system, dubbed MRP for short; MRP is a new standardized system for evaluating media coverage and has been endorsed by the Canadian Public Relations Society, IABC Toronto 16:50 Two comments recorded at the MRP launch event from Mike Abbass from Strategic Objectives and Rachel Douglas from Cara Operations, both of whom served on the CPRS Measurement Committee 17:55 Terry invites comments on the new MRP system, particularly from listeners outside of Canada 19:05 Terry and Dave discuss PR interns and how they can leave the right impression with their host agencies and perhaps snag a fulltime position 27:35 Terry introduces an excerpt from the next IPR Special Edition, a discussion with Trevor Campbell, President of Porter Novelli Canada 29:00 Terry and Dave briefly revisit the Starwood Hotel blog issue discussed on IPR #3 30:37 Terry wraps up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.Comments[0] |
Wed, 19 April 2006 In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents. This week he spends just over 25 minutes in conversation with Pat Mcnamara, President and founder of Apex Public Relations in Toronto. In a wide-ranging discussion, Terry and Pat kick around how to build a PR agency from the ground up and how to solve the mystery of successful new business development. The conversation unfolded as follows: 1:00 Pat McNamara's PR journey 2:35 Why would anyone start their own agency? (beyond "because I'm crazy") 5:35 How not to leave an agency 7:13 Various approaches to building an agency 10:10 The importance of "culture" in a successful agency 16:50 The mysteries of new business development 22:30 The power of relationships 25:55 Wrap-up Background on Pat McNamara Pat McNamara founded APEX Public Relations in 1998. As a communications professional with more than 20 years of experience, she provides senior client counsel in consumer marketing and corporate communication to leading organizations including Absolut, Bank of Montreal, Coca-Cola, Levi Strauss & Co., Kellogg's and Tetra Pak. McNamara was recently recognized as one of Canada's Top 100 Women Entrepreneurs by Canadian Business magazine. Comments[0] |
Mon, 17 April 2006 Show Notes - Inside PR #3 (32 minutes) :30 Dave opens the show and announces IPR Special Edition podcasts 2:05 Terry introduces listener comments from Robert French and 6:43 Terry thanks Joseph Jaffe for playing our IPR promo and for his kind words on Across the Sound #27 7:50 Dave talks about his blog, PR Works, commends Humber College for exploring blogging, and notes the recent influx of student questions 12:20 Dave talks about the launch of the MRP media relations measurement system on April 20th, in Toronto, and about upcoming speaking engagements 14:17 Terry notes that For Immediate Release has some Canadian content this week through an interview with David Bradfield, a big wheel at iStudio in Toronto 15:30 Dave mentions that Mark Evans, well known Canadian blogger, has launched a podcast 16:15 Dave and Terry briefly discuss the new Starwood Hotels blog (or pretend-blog) called The Lobby 18:20 Terry reminds listeners about the Podcasters Across Borders meet-up in Kingston, June 23rd-24th 18:40 Dave and Terry discuss agency culture and its importance in retaining staff and building a successful firm 20:54 Brief interview clip from Pat McNamara, President and founder of Apex Public Relations, from upcoming Inside PR Special Edition 30:05 Terry and Dave wrap up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer. Comments[0] |
Mon, 10 April 2006
In this special edition of Inside
PR, Terry spends just over 20 minutes in conversation with Susanne Courtney, founder
and President of Courtney Rainey Group, a full service public relations agency
in Toronto. Terry and Susanne share
their insights on a range of issues including PR’s reputation, the creation of
the Canadian Council of Public Relations Firms, the integration of PR in
business school curricula, the emerging role of PR in building trust and reputation,
community college PR programs, and the new Media Relations Ratings Points measurement
system to be unveiled on April 20th in Toronto. Comments[0] |
Mon, 10 April 2006 Inside PR #2 - April 3, 2006
Comments[0] |
Fri, 31 March 2006 Inside PR #1
Comments[0] |
Inside PR
Inside PR is a weekly Canadian podcast about public relations. Agency veterans Terry Fallis, David Jones and Martin Waxman co-host the half-hour show. Each week, the guys will take a look under the hood of the public relations industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.
Inside PR welcomes and depends on listener comments to ensure the continuing relevance of the show. Listeners can comment directly on the podcast blog at www.insidepr.ca or, even better, send in an audio comment to insideprcomments@gmail.com.
If you’re already a business communicator or are looking to break into public relations, or even if you’re in another field but understand that communications, reputation, and image make and break organizations, listen to Inside PR.
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