Inside PR
Inside PR is a weekly Canadian podcast about public relations. Agency veterans Terry Fallis, David Jones and Martin Waxman co-host the half-hour show. Each week, the guys will take a look under the hood of the public relations industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two. Inside PR welcomes and depends on listener comments to ensure the continuing relevance of the show. Listeners can comment directly on the podcast blog at www.insidepr.ca or, even better, send in an audio comment to insideprcomments@gmail.com. If you’re already a business communicator or are looking to break into public relations, or even if you’re in another field but understand that communications, reputation, and image make and break organizations, listen to Inside PR.
99 shows worth of bloopers, flubs and technical difficulties!
Direct download: Chris_Clarke_Presents_the_IPR_Blooper_Reel.mp3
Category: PR -- posted at: 1:35 PM
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When Shel Holtz was recently in Toronto, he teamed up with Terry Fallis to present a breakfast session on the power of podcasting to a group of Thornley Fallis clients.  Their presentation was recorded and this podcast is the result.

The presentation was accompanied by PowerPoint slides but the commentary from Shel and Terry stands alone quite well.  The presentation concludes with a question and answer session where only the answers are audible in the podcast.

The podcast runs just over an hour.  Comments are welcome through the Inside PR blog at www.insidepr.ca, via e-mail at insideprcomments@gmail.com, or through our comment line at 207-600-4741.

Thanks for listening.

Direct download: Shel-Terry_presentation.mp3
Category: PR -- posted at: 10:46 AM
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Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, David and Terry discuss the importance of perspective in the world of public relations. Also, they play an audio comment from Mitch Joel, talk more "Inside PRoper English", and play another segment from Chris Clarke.

Show Notes

00:29
Terry introduces the show and asks listeners to send comments in an email at insideprcomments@gmail.com, call on the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.

02:08 Terry informs listeners of the new "Inside PRoper English" page on the blog. Have a look!

03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place.

05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking.

09:10 Terry says that his most powerful networking tip is to be yourself and worry about building the relationship. David says to always stay in touch and provide some value so people see you as someone who can help them out.

10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in.

11:46 Terry introduces this week's topic: perspective, or viewing a situation from a distance and seeing the big picture. The best PR consultants are the ones who are well-rounded and knowledgeable in many fields.

13:30 David follows up by saying that PR people need to know a lot. What's going on in the world of politics or entertainment is of interest to many people.

15:45 David says that expecting to come out of PR school and work in either sports or entertainment is unrealistic. Holding on to those interests in important no matter what line of public relations you're in.

18:40 Terry reveals that he likes to learn. He can come up with several instances where his interests have helped him in his career. He recommends that people hold on to their interests when they enter a firm.

21:08 Terry tells a story about the time he and David worked with Toyota.

25:46 David talks about his work in the sports world, which has helped him in PR.

28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts.

29:50 David talks about recent events when outside interests have helped him professionally.

34:35 David introduces Chris Clarke's weekly segment. This week, networking extended via IABC and CPRS. David and Terry think that it's most important to join one or the other and try to get the most out of the experience.

38:23 Inside PRoper English: this week, "I" vs. "me" ex. "I hope you'll join David Jones and me every week for Inside PR."

41:09 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Direct download: Inside_PR_20_Final_Mix.mp3
Category: PR -- posted at: 4:58 PM
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Inside PR #7, May 15, 2006

Show Notes:

00:30 Terry opens the show

1:00 Dave notes that we recorded over Skype again from two separate locations. He also announces that six weeks after launching IPR, we’ve surpassed 100 subscribers according to Libsyn.

04:48 Dave and Terry discuss C.C. Chapman’s new marketing podcast, Managing the Gray, and plans for the first Inside PR-Managing the Gray mashup to be recorded when Terry and C.C. are together in Kingston for the Podcasters Across Borders conference June 23-24.

8:10 Dave talks about Student PR blogger Chris Clarke and Terry announces that Thornley Fallis has hired Chris as an Account Coordinator starting on June 5th. Dave mentions that Joe Thornley has blogged about it on ProPR. Congrats Chris!

12:12 Dave notes that he’ll be speaking at the Toronto mesh conference on Tuesday, May 16th.

13:42 Dave apologizes for not being able to interview Stuart MacDonald from mesh for this week’s show

14:34 Terry reveals that he is the volunteer podcast host and producer of the Michael Ignatieff Leadership Podcast in support of Michael’s bid for the leadership of the Liberal Party of Canada.

16:33 Terry announces that on Thursday, May 18th, another Inside PR Special Edition will be posted in which Terry and living PR legend Pat Gossage, founder and President of Media Profile discuss political communications.

18:00 Dave introduces a discussion about a Thornley Fallis blogger outreach effort that paid off in a May 11th post on the Blue Blogging Soapbox. Terry and Dave discuss the benefits of being an active player in social media when pitching bloggers.

25:08 Terry opens a discussion about PR and Post-Secondary Education in Canada relative to other countries like the U.S. and the U.K. Dave and Terry discuss the need for business schools to teach more about PR and communications and for more university undergraduate and post-graduate programs in PR.

32:21 Terry wraps up the show and notes he’ll be away until Monday, May 22nd so IPR #8 will likely be posted a day late, on Tuesday, May 23rd.

Direct download: Episode_7.mp3
Category: PR -- posted at: 2:24 AM
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Inside PR #2 - April 3, 2006

  1. Feedback from listeners
  2. Audio comments from Donna Papacosta & Neville Hobson
  3. Podcasters Across Borders (June 23/24) event in Kingston, Ontario announced
  4. Mesh Toronto (May 15/16) conference releases schedule
  5. MRP measurement system launches April 20
  6. British political blogging; will Canada's politicians blog?
  7. Discussion about PR industry reputation
  8. Clip of interview with Susanne Courtney, President, Courtney Rainey Group


Direct download: Inside_PR_2_final_mix_4-10-06_copy_1.mp3
Category: PR -- posted at: 1:00 AM
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